The House of Blues on the famous Sunset Strip was the spot to be for Project Ethos, held on October 24th. I attended with my friend, the fabulous Fashion Stylist, Tiffany LaVonne. Before the fashion show, there were performances by Cold Flamez and Electrolightz and an artist exhibition with Matt D. Williams, Terry Kim, Joel Garza, Tobi Salver and Cathryln de Leon.
The fashion show featured seven designers…
Li Cari designer, Jazmin Whitley showcased some pieces from her Spring/Summer 2010 collection, “Decades.” According to Jazmin, the collection was “inspired by the new decade and represents strong, powerful women with clean lines and bold color.” For more info, check out www.shoplicari.com.
Goci was designed by duo Golnessa Farmanara and Cindy Ayvar and founded in 2009. The name Goci was evolved from the first two initials of the designers first names. They presented their first Spring/Summer collection in June 2009 at a gallery on Rodeo Drive and have had three other shows with Project Ethos. The collection they showed at the HOB was inspired by the 1930’s, “when women started to be more feminine and glamorous.” Adds the designers, “We want to revive this look for this collection and making day wear as glamorous as evening wear.” Because accessories played a huge role in the way women looked in the 30’s, Golnessa and Cindy incorporated hats, veiled headpieces, necklaces and gloves with their garments. My favorites were the long goddess-like white gowns that graced the runway. What sets Goci apart is that you can see and feel a unique mixture of their rich cultural heritage powered by their extensive education and experience in the US and Europe. For more information, go to www.gocidesign.com.
The next designer to present was Rina Palma, who’s collection was “In Motion” and was based on the life of a contemporary working woman who’s ready for vacation in Rio. The dresses, tops and swimsuits that I saw on the runway were inspired by the woman’s lifestyle while on vacation. As we all know, vacations usually mean the beaches, festive dinners and dancing. Rina chose black, browns, greys and cream- which are natural and complimented with a pop of a yellow green. The darker colors related to the work that the woman left behind and the bright colors represented the fun, care-free lifestyle she has while on vacation. Rina is currently designing custom clothing and jewelry for private clients. If you would like an exclusive Rina Palma piece, contact her at email@example.com or (213)915-8705 & (661)400-4303.
The next brand got the audience in a frenzy…Let me introduce Private Arts…An intimates collection based in Los Angeles and comprised of designers Meaghan Walker and Michelle Alexander and gallery artist Jeffeny Hughes. They presented eleven lace panty and bandeau top set with a unique contemporary art concept for each set. They also presented bloomers, two nighties and an avant-garde kimono bath robe and corset from their couture collection. I enjoyed every piece and I think that every girl needs a sexy piece by Private Arts in her closet! For more information, check out www.privateartsla.com.
Next, a whimsical collection of skirts, dresses and corsets created by Eleonore Santos of Garden Party. Her collection, “Girl Story” was inspired by the quaint shops and antique market on Portobello Road in London. The pastel buildings reminded Eleonore of walking through a fairytale village and thus, were her chosen color palette for her collection. Another inspiration was of the fairytales themselves…the innocence and blissful oblivion that the characters reside in. She wanted her collection to have a child-like feel but also remain very feminine. The name, “Garden Party” was derived from the nursery rhyme, “Mary, Mary- Quite Contrary…” Eleonore started the label in May of 2008 and operates out of her bedroom, when she’s not doing homework. According to her, “The Garden Party Girl would rather curl up on the couch with a book than head to the mall, cherishes that music box that belonged to her Grandma, loves flowers and isn’t afraid to admit she has quirks.” Everything in her collection screamed ‘cute’. I adored the bubble silhouette in her dresses and skirts and the clean lines in her corsets. To shop her collection, simply go to www.gardenpartyclothing.etsy.com.
Next, dresses from Houstina Summers’s “Pure Love” collection floated down the runway. I absolutely love Cowgirl Heaven and was pleased to see a couple new pieces along with pieces from previous shows. Her presentation also featured models from Runway Rhythm who again gave an awesome dance performance. For your next party or red carpet event, check out www.http://www.etsy.com/shop/cowgirlheaven and be sure to check out her blog at www.cowgirlheaven.blogspot.com.
Lastly, the last presentation to show was SYC FUK by Bucky Bakes. SYC FUK stands for “Street Youth Couture From Unwanted Kids.” This is the anti-fashion, punk rock line that has always turned heads at events…mainly because of the SYC FUK Girls- girls in barely there minis, tanks, fishnets and stripper heels and the models who, at the end of the runway, give the audience the finger and the model who came out wearing panties and heart pasties (I was told this was not a lash out at the Lindsey Lohan line for Ungaro…but inspired by the “American Junkiiie” herself) …But hey, it’s theatrical and very much part of the SYC FUK brand. The collection shown at the show was called “American Junkiiie” because the American society is completely junked out on music, fashion, food, sex, drugs and celebrities. The collection was compiled of men’s wear- leather trimmed flannels, distressed denim jeans and vests, torn and tattered jackets strewn with sterling silver buttons and hoodies with hand cut leather patches and studs. The women’s line was compiled of micro mini dresses, flannel shirts and dresses, studded/torn denim and fur lined hoodies and boots. The SYC FUK line is worn by many bands and celebrities including Holly Madison (Girls Next Door) and Daisy De La Hoya (Daisy of Love), Criss Angel, Josh Todd (Buckcherry) and James Kottak (the Scorpions). Check out www.SYCFUK.com or (310)926-5777 or firstname.lastname@example.org.
Another great show Project Ethos!!
SPECIAL THANKS: the peeps @ Project Ethos, House of Blues, J, Tiffany LaVonne, Global Wellness,DJ Robb Rockwell, sponsors: FIDM, LookbookLA.com, Closet Mouse, Lovecurescancer.com, 99 Percent Entertainment, Models International, MyStudio.net, Beauty Tech Studios.