I attended the Fashion Group International’s “Meet the Power Players of Fashion”, a panel of fashion bloggers and editors who discussed ‘who starts the trends? Are they created online? Through blogs or tweets? Etc…’; which took place at BoxEight Studios in downtown LA. Introduced by John Arguelles; Susan Stein, fashion editor at Palm Springs Life Magazine moderated the dialogue between Jayne Seward- Fashion Editor at Apparel News, Laurie Pike- Style Editor at Los Angeles Magazine, Erin Weinger- Publisher and Co-Founder of Style Section LA, Kristen Calavas- President and Co-Founder of TheLookbook.com and Tasha Adams- Editor/Creator of Blackburnandsweetzer.com.
As a blogger and designer, I found it very informative. I was in awe that were are over 112 million blogs *according to Technorati December 2007* and *according to WWD* over 2 million fashion blogs in 2006.
Susan asked questions like, “What is a trend?”, “What types of mediums (print, magazines or social networks *twitter or facebook*) has the most influence over trends?”, “Are trends and customer buying patterns the same thing? Who has the most influence over today’s consumer?”…etc…. I remember celebrities were brought up over having influence over today’s consumers… Lady Gaga, Brad & Angelina and Michelle Obama were particular celebrities mentioned. John also played the comedian for the evening, when the topic of “Did you ever start a trend?” came up and one of the panelists mentioned bandanas, he went out of the room and came back in wearing a purple bandana (“gangsta-style” in my opinion), but nevertheless, very amusing.
The evening ended with a DVD of Spring 2010 runway trends from Paris, Milan and New York, courtesy of Marylou Luther- creative director at International Syndicate and the headquarters of FGI.
SPECIAL THANKS: FGILA, John Arguelles, Jayne Seward (Apparel News and www.veryverychic.com) , Laurie Pike, Susan Stein, Tasha Adams, Kristen Calavas, Erin Weineger, Dorothy Woglom, Michele Bernard, Elizabeth Matthews, the crew at BoxEight Studios (1446 E. Washington Blvd. LA 90021), J, Emily Heintz, and Ilse Metchek. Check out www.fgila.org for more information on Fashion Group International of Los Angeles.