I attended a live photo shoot and preview of Kevan Hall’s Spring 2011 collection at the new Agenda Loft in Downtown LA. Agenda was founded by Kaylene Peoples and Arun Nevader, who wanted fellow artists to have an affordable and intimate space to showcase their work or hold an event. Renowned LA designer (known for getting Celine Dion, Sharon Stone, Charlize Theron and Salma Hayek red carpet ready in his gowns) Kevan Hall decided to take them up on that and had a live photo shoot in the intimate setting, while only inviting a precious few in the industry to partake of his latest collection, inspired by the red carpet sirens of the ’30s. Guests enjoyed small bites and champagne, while mingling in between “scenes.” It was an adrenaline rush when the models came out… [There were only three models and ten looks were highlighted] as the photographers scurried about, trying to capture that one shot, as a model twirled around or sensually gazed out at the audience. I found the gowns simple but extremely elegant. A one-shoulder pink draped gown, a strapless terra-cotta A-line with a pleated bodice and the strapless beaded sweetheart bodice in turquoise were among my favorite pieces. They chose the best models for the performance:Algo Brehane, Alli Cripe and Brynn Jones; each girl equally stunning and gave each gown a life of its own. As the evening drew to a close, the head photographer invited the models, Kevan, the make-up and hair team, a waiter and people with cameras (myself included) to be in several fun group shots.
Special Thanks: Anna Ferguson of Stiletto Marketing, Kevan Hall, Vivien Killilea of Wire Image, the models, Kaylene Peoples and Arun Nevader of Agenda Loft (located at 400 S. Main Street #601, Los Angeles, CA, 90013), hair and make-up teams, sponsors: Dirty Sue Premium Olive Juice and O.N.E. Drinks, the rest of the volunteers and staff at Agenda.