The lovely Americana at Brand was the backdrop for the evening’s festivities at the mall’s Forever 21…. It was the official launch party for the Petro Zillia and Forever 21 Collaboration. The front of the store housed a buffet of candies in pink hues, while hostesses wearing pink wigs were dishing out the candies into little baggies for the guests. Behind the buffet were the racks of sweaters, shirts, dresses, hot shorts and bandeaus in bold, rainbow prints, created with love by Petro Zillia designer- Nony Tochterman. “For this collection, I was inspired by everything loving, happy and bright. Looking at it, you’ll be immersed in upbeat colors and wild and untraditional combinations, like my favorite print with heart and stripes. I have every intention to inspire the Forever 21 customer to remember how wonderful life is and to be happy as they wear my designs,” Nony explains. “I was super excited to partner with Forever 21 since I’ve been a fan and customer along with my twelve-year-old daughter Romie.” Prices for the collection range from $12 for the bandeau top to $28 for the tulle party dress.
Along with shopping the collection, guests also were able to enjoy a cotton candy station ( pink cotton candy of course!)and a station where people could film a 7 second scenario for their own flip books with the help of Kimmy Leighton of A Little Scene Flip Books.
Special Thanks: Forever 21, Americana at Brand, Petro Zillia, Nony Tochterman, Kimmy Leighton and the PR ladies at Forever 21.