Archive - February 2012

Odylyne Spring 2012 Trunk Show at Stylehaus
Kendra Scott In-Store Appearance in Beverly Hills
31Bits Spring Launch Event at Madewell

Odylyne Spring 2012 Trunk Show at Stylehaus

My first impression of Los Angeles-based brand- Odylyne, was during LAFW at Vibiana. I was in a vintage ball gown sitting on the floor right in front of the runway. It was a dirty job, but I couldn’t be happier of the pictures I shot. (Go here to see that aricle) Since then, I’ve kept in touch with Stephanie, the lovely designer and was glad that she was hosting a Spring 2012 trunk show at Stylehaus in LA. Though it took about two hours to arrive at the venue, I was excited to finally meet Stephanie. She was stunning and too sweet for words. I also ran into fellow bloggers: Melissa, Sasha, Kristen, Jessi Jae and Neekoh and we gabbed the night away. Along with viewing the Odylyne pieces, I got to check out Stylehaus, LA’s latest member’s-only upscale boutique to hit the Westside. Stylehaus is owned by Marina Monroe and features of the hottest brands and vintage clothing to hit Melrose Place. It boasted a few cozy sitting areas, as well as a changing room. Go here for more information on Stylehaus.

There were several pieces from the Spring 2012 collection that made their appearance that evening, from ethereal tops to flowy dresses with ruffles and gold trim. I also couldn’t get enough of the silk pleated skirt and lace tiered skirt that could easily be paired with a splash of color from a blazer or top. This is definitely a brand not to be missed! For more information on Odylyne, go here.

Kendra Scott In-Store Appearance in Beverly Hills

I always love when events work out to be on the date I’m going to be in the area. For example, my friend-one of the best reporters around and I went out to lunch at the Chateau Marmont to celebrate him finishing the a book based on his life. It was my first time dining at “le Chateau” and hopefully won’t be my last! The food was exceptional! Anyway, that day was also the day that Austin-based jewelry designer- Kendra Scott was making her in-store appearance in Beverly Hills, just minutes away from the Marmont. When we arrived at the store, my friend went off for a work, while I indulged in all things girly. The loft-style boutique was welcoming and bright. Guests were treated to champagne and an open candy bar. I especially loved the tree where realistic and colorful butterflies sat underneath the white chandelier. Luckily, I brought my giftcard (from FNO Beverly Hills) good for making a piece of jewelry under $100 at the Color Bar. When I was introduced to the Color Bar and saw that I could design my piece on an iPad or on the giant plasma screen, I was ecstatic, though somewhat overwhelmed. There were so many colors and color schemes to choose from, but with help from one of the lovely staff members, I wound up creating the Otylia Cocktail Ring ($75) with shades of blue and red. I really enjoyed having that “hands-on” experience at the Color Bar. It’s one of the reasons that makes Kendra Scott jewelry stand-out. (You can also create your piece online as well).

Since it was an in-store appearance, I also got to meet Kendra, who was so welcoming in every way. She realized her dream of becoming a jewelry designer at a young age. She would find that there were certain jewelry features that she was unable to find. So what’s a creative girl to do?? Do-it-yourself of course! She began wire-wrapping stones at her dining room table and realized that she caught onto something. And yes…the rest they say…is history. Kendra Scott jewelry is now a household name, tailored to that woman who wants to turn heads when walking into the room. The jewelry is a mix of vintage and modern and is known for the stunning color mixes and use of custom-cut stones. Each piece of jewelry is designed in her Austin studio and each stone is set by hand (as it was when my ring was being made). Kendra adds, “I also pay close attention to detail with my metal silhouettes. They never act simply as a frame, but rather add interesting touches to the pieces through filigree patterns, modern curvatures, and antique pod-like accents.”

When asked about the Color Bar experience, Kendra explains in more detail, “As a jewelry designer, I feel like I have the best job in the world and I wanted to share my passion with other women by allowing them to play designer and create their own custom jewels. Whether for a red carpet event, for your bridal party, or for that outfit you just can’t find the right accessories for, our Color Bar is the perfect way to create exactly what you’re looking for. You can create custom jewelry using our Color Bar at any of our stores or online and the process is as simple as 1, 2, 3. You simply choose from 26 jewelry silhouettes in 2 finishes, choose your custom stone combo from our 26 choices of stones, and place your order. Your final custom piece will either be handmade in our store while you wait in just a matter of minutes, or will be shipped out to you if you order on-line.”

Does this make you want to head to her store or online and create your own custom necklace, cuff, earring or ring yet? Personally, I’m a little obsessed with the design of the cuffs and am eager to head back to the store and make one. The prices for the jewelry are fairly reasonable, ranging anywhere from under $55-200 for a statement piece. The jewelry is also guaranteed to have a long life in your jewelry box, as they are made of semi-precious stones, 14 karat gold or rhodium plated brass. Think of it as a major investment in your wardrobe. You won’t be disappointed!

I want to leave you, dear readers, this motto from the company- Kendra Scott thrives on our three core philosophies, fashion, family, and philanthropy and our motto, “dream it, live it, love it” because this was the basis of our business from the start. We want girls to feel that same positive, radiant vibe that our company was built upon when they walk into a Kendra Scott store or wear our jewelry.

For more information, please go to the website here.

31Bits Spring Launch Event at Madewell

I had the pleasure of attending the 31Bits launch event at the Madewell store at South Coast Plaza, in celebration of their latest Spring 2012 collection- “Chasing Daylight.” I love this brand and it’s dedication to helping women in Uganda, so I was eager to make the drive and support their new collection. According to 31Bits, the inspiration for “Chasing Daylight” is as follows “The Spring Line represents living lives filled with empowerment, purpose and adventure. Our color combinations alone will bring energy and vivacity to life. We’ve mixed soft pastels and prominent brights with new textures and intricate designs, creating pieces that are both surprising and refreshing. It’s about renewing energy, exploring new territory and dreaming bigger…” I must say, the latest styles of bracelets, cuffs and necklaces were truly eye-catching and refreshing, especially the 87 Cuff, Glory Fringe and the Orchid Loop. Along with browsing the collection, guests were treated to champagne and light treats, as well as shopping the latest trends in the Madewell store.

For more info on 31Bits, go here and for Madewell, go here.

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