I had the pleasure of attending the 31Bits launch event at the Madewell store at South Coast Plaza, in celebration of their latest Spring 2012 collection- “Chasing Daylight.” I love this brand and it’s dedication to helping women in Uganda, so I was eager to make the drive and support their new collection. According to 31Bits, the inspiration for “Chasing Daylight” is as follows “The Spring Line represents living lives filled with empowerment, purpose and adventure. Our color combinations alone will bring energy and vivacity to life. We’ve mixed soft pastels and prominent brights with new textures and intricate designs, creating pieces that are both surprising and refreshing. It’s about renewing energy, exploring new territory and dreaming bigger…” I must say, the latest styles of bracelets, cuffs and necklaces were truly eye-catching and refreshing, especially the 87 Cuff, Glory Fringe and the Orchid Loop. Along with browsing the collection, guests were treated to champagne and light treats, as well as shopping the latest trends in the Madewell store.
For more info on 31Bits, go here and for Madewell, go here.