It was a sunny afternoon in West Hollywood, when I arrived at the luxurious Sunset Tower Hotel to preview NYDJ (Not Your Daughter’s Jeans) Spring 2012 collection. NYDJ was founded in 2003 and focuses on comfort, chicness and also and most importantly- that the jeans are figure flattering. All the jeans contain their signature Lift Tuck Technology, which flattens the stomach, lifts and reshapes your curves so that you look a size smaller. The preview event was held in one of the 2-story townhouse suites. Guests were invited to try on the many styles of jeans and have their pictures taken in front of the step-n-repeat. Not to mention, there was also an appetizing array of munchies and and drinks to appease every palette. NYDJ’s design director- Deanna Herron was on hand to explain about what to expect for Spring 2012 (prints, shorter ankle lengths, new washes and lots of bold color). I tried on three different pairs of jeans and it was great getting Deanna’s feedback on fit. Every guest went home with a new pair of figure flattering jeans. I chose the Alisha Skinny in purple. I’m excited to wear them with either neon or color-blocked tops and accessories! For more information on NYDJ, check out their website.
** Images courtesy of NYDJ/Michael Underwood **