Archive - June 2012

Press Preview at +Beryll

Press Preview at +Beryll

I had the opportunity to check out +Beryll at their Santa Monica headquarters during their press preview one afternoon. My friend Jackie was the gracious “hostess with the mostess” and looked dazzling in the chic convertible dress by the brand. I also met the designers/husband-wife team Sigmar and Petra. Petra is in charge of the womens line, whereas, Sigmar is the overall chief designer and owner, but focuses on the menswear. The brand is entirely manufactured in Los Angeles and emphasizes the slogan, handcrafted by good people- worn by good people, which, according to the brand means, “comes from a pure place, expressed by designs that are not necessarily for the ‘Mother Theresa Good’, but all the ‘good people’ like artists, actors, musicians, athletes and especially local heroes that day-in/day-out do good right at home.” The Bergs work with exceptional artisans to create timeless and luxurious pieces like silk tops, dresses, maxi skirts, knits, jewelry, limited-edition sunglasses, bags, jackets (that leather motorcycle jacket was butter!) etc. I would have to say that my favorites from the womens collection were the silk and cotton tees, red motorcycle jacket, silk maxi skirts, the Kenya Necklace and the oversize leather clutches. The separates are versatile in that you can easily dress up the silk maxi with one of their cotton tees and vice-versa. The tees are 100% organic cotton and captures either the attributes of the ocean or features one of Sigmar’s photo art. The line is on the radar of many well-known celebrities, such as: Katie Holmes, Steven Tyler, Angelina Jolie, Drew Barrymore and others. During the reception, they had a mini-photo shoot going on with models: Nicky Belardo, Jessica Today, Logan Martin and Ashley Caple. They all looked amazing and represented the brand quite well.

+Beryll is available at their flagship store in Santa Monica, in high-end stores around the country and

Huge thanks to Jackie, Sigmar, Petra, the models and staff. As a thank-you, I was gifted a pair of their limited edition shades. Each pair of sunglasses is handmade and feature nickel free surgical steel and hand polished Italian acetate. The premium lenses provide 100% UVA, UVB and UVC protection. The sunglasses also come with a nifty protective hard case and cloth case.

** “Four Ways to Wear the +Beryll Convertible Dress”** (provided by +Beryll)

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