Archive - 2012

1
Phoenix Style Collective Launch Party
2
SS12 Preview of the Yoyo Yeung Collection
3
2012 Tasty Awards

Phoenix Style Collective Launch Party

I was thrilled when my friend from Phoenix announced to me that she was launching a cool project called the Phoenix Style Collective. I was even more ecstatic when I was able to attend their official launch party, held at the GROWop- a local boutique in Roosevelt Row dedicated to vintage finds and local designers and artists. The Phoenix Style Collective is the brainchild of Courtney, who writes the fab fashion and lifestyle blog- Phoenix is Haute. After doing her homework, attending community events and building a sturdy team of local bloggers for the past year-and-a-half, the Phoenix Style Collective was formed. The other founding members include: Chelsea from the lovely Tea Talk blog, Kara from the delightful Sunshine Cupcakes blog, Katharine from the sweet blog- A Bit of Sparkle Farkle. Josh-one of the owners of the GROWop is also a founding member of the group. Courtney founded PSC in hopes to help build the bourgeoning fashion industry in the Phoenix area. “There is so much talent, passion and culture here that I find is often overlooked because it’s a secondary market…We are building this network to change that, really get the movers and shakers talking to each other; by planning elevated networking events, fashion shows, blogging and really giving us some style street cred,” she explained. Fellow PSC member-Kara S. added, “I love, love, love being part of a team and this goal is close to my heart-uniting creative people who love Phoenix! Because, after all, isn’t there strength in numbers? I hope to develop a supportive gang of creative people that serves to encourage and promote each other for the benefit of our beautiful city!”

That evening, I experienced a small portion of what the fashion industry in Phoenix had to offer, thanks to Courtney. There were yummy drinks and treats and guests were treated to options from the Luncha Libre food truck. Guests also made their own button name tag, thanks to button-maker extraordinaire, Brendan McCaskey. I bonded and mingled with local bloggers (like Chelsea and her BF-John Scott, Kara, Mandy of Kini Style Files, Nadia of Nadia Shea and Kristine of Kristine or Polly); vintage shop owners from Superstition Vintage; Brian and his fab team at Phoenix Fashion Week and other friendly tastemakers in the Phoenix fashion industry. There was a fun photobooth set up in the back fitting room and put on by local photographer- Brenda Eden. She was extremely sweet and helpful on pose ideas. The GROWop had plenty of vintage options, including two beautiful dresses that made my heart flutter…I just couldn’t leave the store without them. I met the boys behind the boutique- Josh and Kenny, who are extremely sweet and warmly welcomed me into the store, set in a reworked one-story home. The space was small, but merchandised very well with vintage, furniture, knick-knacks, jewelry and wears from local designers.

The group aims to connect bloggers, stylists, designers, artists by hosting numerous networking events and writing on the Phoenix Style Collective blog to get people to promote their passion and utilize local talent for projects. “The PSC was built to be a network of style-enthused Phoenicians who come from any background in the business, not strictly design or even strictly clothing. We do want to contribute to and help build the growing fashion presence in our community…” Courtney finished.

I am very excited to see more events and happenings from the group. If you’d like to join the group (and you can still join if you’re not in the state of Arizona), simply go to their website, Facebook or Twitter.

SS12 Preview of the Yoyo Yeung Collection

I had the pleasure of previewing the Spring and Summer 2012 collection: YOUNG by Yoyo Yeung at the Cooper Building (as well as pieces from the 2011 collections). It was held in the showroom and was rather an intimate affair. Fellow bloggers and I enjoyed gabbing, viewing the line and munching on cupcakes and treats; as well as having some champagne. I really enjoyed seeing the line and wanted to go on a shopping spree and fill my closet with ethereal dresses, sequin tops, the cutest romper EVER, a simple black spaghetti-strap maxi dress with drawstring waist, adorable lace sheer maxi skirt, sequin harem pants and flowy tops. The inspiration for Yoyo’s SS12 collection was ‘mother nature’ and the elements: water, Earth and sun. Yoyo goes on to describe the collection, “The power of water and its turquoise color is captured in the styles that accentuate a woman’s body-romantic and sexy, yet edgy and expressional. The power of the sun, its light and glamour comes through sequins and silk designs. The feeling of softness, femininity and sensuality of sand is beautifully captured in draped, floaty pieces.” Yeung stays true to her words. Every element was clearly seen that evening of the preview- from the ‘sandy’ sequin harem pants and tops to the flowy sleeveless water-like print blue dress.

It’s no wonder YOUNG has a celebrity following, such as Nicole Scherzinger and Kyle Richards. YOUNG is designed for the jet-setting, sophisticated woman in mind. Her clothes are perfect for the office, as well as an easy transition to a red carpet event. YOUNG by Yoyo Yeung can be found at Bella Rosa in Los Gatos, CA, The Beehive in Manhattan Beach, CA and Kitson in Los Angeles CA. If you’d like more information, please check out their website, here. They are also on Twitter and Facebook.

I want to give a huge thanks to Brandi and the team at Yoyo Yeung for your gracious hospitality! Yasmine, Rachael (check out her blog- Ordinarily Urbane) and the team at Bollare. I wanted to give a shout-out to Teresa and Emily of The Style Map, Carrie, Ari of La Catrina, Jill Pineda (check out her handmade bow ties!), Kiara of Tobruck Ave., Chanelle of The Penelope Times and Kelly of BussBuss. Ladies, let’s do this again, shall we?

2012 Tasty Awards

I had the pleasure of attending the 3rd Annual Taste (TASTY) Awards at the Egyptian Theatre in Hollywood. The TASTY Awards celebrate the year’s achievements in food, fashion and home lifestyle. There was a pre-show red carpet and reception, as well as an after party, featuring samplings of chocolates, toffee from Toffee Talk, quinoa beet salad, cranberry bread, Think Thin bars, etc.

The awards ceremony itself lasted about an hour and a half or so. Celebrity presenters include: Joanna Weir (PBS and Joanne Weir’s Cooking Class); Chef Tanya Holland (The Food Network and Cooking Channel); Chef Nathan Lyon (The Food Network, Fit TV, Discovery Health Channel, PBS); Bobby Bogner (The History Channel, “Food Tech”); Fabio Viviani (Bravo); Michelle Harris (ION Life) and Austin Lau (YouTube). Winners of the coveted award include: Nail Files (TV Guide), Mad Fashion (Bravo), Steve Jobs (Outstanding Inspiration), Extra Virgin (actress Debi Mazar and hubby’s cooking show), No Reservations (Travel Channel), Project Runway (Best Reality Show), HGTV Design Star (Best Home Decor Series), Average Betty (Best Critic) and Style.com (Best Fashion Program). For a list of the rest of the winners and more information on the TASTY Awards, go here. It was a fun evening and I found some new shows I’m going to check out, like: The Naked Wine Show, Jolene Sugarbaker The Trailer Park Queen, Extra Virgin, Bitchin Kitchen, Nail Files (I had the opportunity to briefly meet Katie Cazorla and she is the sweetest!) and Mad Fashion.

**Above image courtesy of Getty Images**

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