Deja Vu Fashions Consignment Shop

907 W. Foothill Blvd.
Claremont, CA 91711
PH: (909)625-7277
Website

So, one day I was driving down Foothill in Claremont when I saw the Deja Vu sign (especially the other keywords on the sign- vintage and consignment). I immediately slowed down and screeched into the parking lot. It’s a quaint little shop, with a clothing rack and purse rack sitting outside, beckoning customers to stop by. I quickly browsed the racks before heading inside. My eyes literally grew wide and my jaw dropped as I saw the rows of racks, filled with clothing and the tables and counters full of jewelry, purses, shoes and hats (some newer, some vintage). Did I also mention that there is a nice stock of top-notch designer items, such as Gucci, Chanel, Bottega Veneta, Carolina Herrera and Louis Vuitton, just to name a few?! I met the owner- Norma Jean Hughes, who is super sweet and told me a little about the store, which first opened in 1984. Ms. Micky Ross (now in her 80s) first owned the store and back then, everything (the business/consigning) was done on paper. The store was later handed over to another lady, who computerized the store and then nine years ago, Norma bought the shop. She receives merchandise from all over the world, including movie studios! I even had the chance to try on a few pieces that belonged to Warner Brothers Studios years back and it was just so cool to wear something of that significant historical value. Can you imagine the actresses that probably wore the garments?! Marilyn…Jane Russell, Doris Day…Gives me goosebumps just thinking about it! She also mentioned that she had a room dedicated to vintage clothing and accessories. I ventured down the small flight of stairs and nearly had a hyperventilation attack as I saw the amount of fab vintage dresses, tops, etc., that that was about to immerse myself in. Expect lots of tulle, sequins and silk and even get a glimpse of one of comedian Jerry Lewis’s chairs, that is now a Deja Vu staple; as well as a steamer trunk once owned by 1930s actress- May Madison. She has garments that have been worn by actresses: Natalie Cole, Barbi Benton, Linda Gray and Lauralee Bell…the stories those garments could tell… The store is just amazing! The prices are very fair and she also takes an additional 20% off everything. So the next time you’re in the Claremont vicinity, stop by and spend a half-hour or few hours just browsing the racks at your leisure.

If you have load of clothing/accessories just sitting around at home and could use the extra cash, Deja Vu is a consignment shop and you can also bring things in to trade for store credit. BUT, please keep in mind, that the clothing has to be clean, in excellent condition, steamed or pressed and hung on a hanger. Be sure to call for an appointment.

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Heather

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