Dime A Daisiee

I was so pleased when my friend (and fellow long-time vintage and fashion enthusiast) Jami Larin approached me and told me that she had started her own clothing line- Dime A Daisiee. Now, having known Jami for sometime, it didn’t surprise me when she told me that her brand was influenced by vintage silhouettes and was also inspired by comics and cartoons. Her brand (which officially launched in 2011) is locally made in Long Beach. It focuses primarily on dresses for every occasion; as well as separates, couture and accessories. Jami defines her line as “a ‘Modern Vintage Betty’-who has classic style with modern values.” Larin’s inspiration stems from her diverse taste in music and movies (such as the gypsy punk band, “Gogol Bordello”and the 1940s trio- “The Andrews Sisters”). Her main source of inspiration, however, is derived from Lucille Ball, whom she has been a fan of since she was four. She admires Ball’s “charismatic character, her “go getter” attitude, and of course being the wonderful comedian she is {was}.” Jami also credits her mentor- Letty Tennant- owner/designer of Queen of Heartz, for teaching her about the industry and about herself. Jami sent over (of my choosing) the Josie Maraschino cherry cotton sundress. It is made to order and came in your standard packaging, but also included a personalized “thank you” note. The tag was an origami heart made from recycled paper and a note that specified the fabric contents, along with Made with Spunk and Love in Long Beach. I just adore things like that from a brand. It makes it very personal and I felt that the garment was made just for me and not mass-produced in China (and just a number). Once I had the dress on, I felt perfect. It fit beautifully and I just love the full, structured skirt. The apple print is fun and whimsical. When I styled it, I wanted the look of ‘a demure vintage gal going off to brunch’ look (and I dare say I pulled it off). This dress is lined and I can pretty much wear it to work or on a date. I’m so excited to see what the future holds for Dime A Daisiee, as by the looks of my sweet dress, I know it looks bright!

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Heather

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