I actually came across Subtle Luxury by accident. I was working in the Cooper Building during LA Market and saw a flier for a “free scarf” from them. I went into their showroom, got my pretty and incredibly comfy scarf and learned more about the brand. Subtle Luxury is apart of Nothing to Wear, Inc. which California natives- Darrin and Cindy Freeman started in the 90s, but then Subtle Luxury was created about ten years ago and consists of spun scarves, knits, cashmere, wraps, slips and furs. Their goal is to make sure their ‘better contemporary sportswear’ has that vintage, washed and lived-in feel to them. All the styles are produced with fine gauge knits with 100% cashmere and cashmere blends and their cashmere designs have that ‘California cashmere’ esthetic. Every design goes through a ‘hand feel’ process, in which if the design is not soft, it immediately gets tossed out. Since Cindy is the gal-on-th-go, everything has to be ‘easy care.’ I left the showroom as a new fan of the line. Subtle Luxury is definitely subtle and comfortably luxurious, great for people on the go and for long flights. Aside from the wholesale aspect of the business, there is a Subtle Luxury store in LA, located at 1016 Montana Ave and has been there for over fifteen years. For more information, please check out the website.
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