VINTAZIA Vintage- Los Angeles, CA

421 East 6th Street
Suite 600
Los Angeles, CA 90014
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I recently had the chance to meet up with Susan Londoner- who is the owner of VINTAZIA Vintage and tour her downtown studio and play a lil dress-up in some of her fabulous inventory. I met Susan a couple years back during one of the A Current Affair vintage shows and I loved her eclectic style and personality. Along with selling vintage, she is also an amazing photographer. But I’m jumping a little ahead of myself…let me start from the beginning. Before vintage, Susan was a ballet dancer (and it still shows) with the New York City Ballet Company. When they performed in Saratoga, she would rush out and shop in the local vintage shops during her spare time. Since then, she has always been a collector of unique and eclectic vintage. After their {her and her husband’s} photography studio closed down years ago, she started selling the heaps of clothing that she had accumulated while working as a stylist for her husband, at the Fairfax Flea Market. Nowadays, you can find her vending at such shows as: The Vintage Expo, Pickwick Gardens Vintage Clothing and Textile Show, The Helm’s Bakery and now the Rose Bowl. Susan goes on to explain her passion for vintage and collection and selling: “My favorite aspect of selling is sharing my eclectic collection of clothing. I love so many different types of clothing irregardless of the era of the piece. I choose my items based on what appeals to me, as a woman and as a photographer. I always visualize how I would want to style and shoot the items that I chose. I think that women that shop with VINTAZIA have a great time. My greatest thrill is when a woman finds that one jewel that screams “I love this, it’s me, and I have to have it! I do have to admit, that sometimes I secretly get sad to see an item go, I adore them all, but knowing that these pieces are going home with someone that is going to love them as much as I do, well…that is the ultimate joy and what I love the most about VINTAZIA Vintage.”

For those of you who want to shop in a more intimate setting, Susan does offer her studio for shopping by appointment only. The studio is located in a great old building in downtown LA near the homeless shelters so Susan always recommends the client call so that she can help with parking and such. Her neighbors include musicians, a recording studio, a clothing designer and a company that makes movie clipboards. Once inside the open and airy studio, guests can relax and shop while munching on light bites and champagne. The space is also an ideal space for shooting the VINTAZIA lookbooks and if clients want to be shot in their vintage finds. Let me tell you, shooting on the rooftop with a 360 degree view of Los Angeles was a rush. Granted, the day we shot was a little chilly and windy, but it was liberating. “It is always interesting when women come down to shop or style jobs here. The ironic juxtaposition of our location, and the warm, homey, creative vibe of the studio constantly surprises. We often ask our shoppers to bring items with them to donate to the downtown women’s shelter in the area,” Susan said. The hours of operation are 10AM- 6PM and sometimes well into the evening, as she caters the client’s busy schedule. For those wanting to book a ‘Shopping Party,’ Susan states that ” We ask that there is a minimum of ten women, we park your cars, you shop, we provide the wine and yummies, then we style you and then everyone does a photoshoot with Susie of all of you in your VINTAZIA finds. It’s really a blast and you leave with a disk of your images, and hopefully an amazing one-of-a-kind vintage find!”

If you want a fun and unique vintage piece for your next event or ‘just cause’…then book your appointment with VINTAZIA Vintage today!

Be sure to check out the VINTAGE EXPO this weekend (April 27th and 28th), in Booth 711. Mention LAFASHIONSNOB and Susan will offer you a 10% discount off your purchase.Here’s also a LINK for a $2.00 off coupon to the Vintage Expo. Students get in for FREE on SUNDAY with a student ID.

**Photos by Susan Londoner**

**Photos by ME**

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