Bloom Showroom
In the heart of downtown LA’s historic district lies a quaint little showroom, tucked away in the owner’s residence in one of the historic buildings-turned-lofts. Bloom Showroom is independently owned by Jennifer Dermer and offers publicity and sales for emerging designers. Bloom’s mantra is to flourish or thrive. Bloom Showroom’s goal is to help the artists flourish and thrive in the fashion world…Helping new artists ‘bloom’… At this time, five lines are represented: Santina Lucce, Something Charming by Jolica, Lila Clare Jewelry, PERI and Casalinda Studio. The Lila Clare Jewelry collections were one of my faves when I toured the showroom. Each piece is made from eco-friendly sterling silver and other mixed metals, such as copper or 14K gold fill. Designer Clare Johnston draws her inspiration from her love of nature-from basking in the many acres of forest that was her backyard growing up in the mountains of North Georgia. There are three collections: Botanic, Luna and Joy. The Botanic collection focuses on nature in the Southwest with emphasis on the Prickly Pear Cactus. She casts their skeletons to form exquisite abstract cuffs, earrings and necklace pendants. The Luna collection is comprised of mixed metals that produce stunning combinations. The Joy collection offers impressions of lotus petals that are mixed with semi-precious gemstones. For more information, go to the Lila Clare website. The Santina Lucce line was unavailable to preview during my visit, but from what I can see from the images, the line is made for the modern bride. The line is made in America and takes reference from vintage and fine jewelry. So whether you need some fun and whimsical pieces to amp up your wedding attire or need some bling to jazz up your tee and jeans, then Santina Lucce should be on your list. For more information and to check out the images, go to the Santina Lucce website. Another cute jewelry line is Something Charming by Jolica. World-traveler and designer Jolica Taguiped became inspired by the native artisans in Europe, Southeast Asia and the South Pacific. After eight years of having her own shop, Jolica decided it was time to design jewelry full-time. She currently has three lines in the Something Charming collection: Lava, Nautilus and Mahjong. The Lava line is pieced with hand picked gemstones and Murano glass and individually crafted using the lost wax casting process. Jolica looks back at her French and Hawaiian roots for her inspiration for the Lava line. The lava flows on Hawaii’s Big Island are the heaviest influencers of the line. The Nautilus line offers a unique look with hand-hammered sterling silver before shell, gemstone or coral are added. The line is also inspired by Jolica’s love of the Nautilus shell. The Mahjong line is based off of the ancient Chinese game. For more information, please check out the Something Charming website. The last jewelry line and one of my other faves is Casalinda Studio. Casalinda Studio is an eco-friendly collection was founded in 2007 by mother-daughter duo Linda DaPra and Jennifer Dermer. The collection’s inspiration is based from California’s native flowers (influenced by the works of A.R. Valentien-who is commissioned by Ellen Browning Scripps to paint the endangered flowers), mudcracks and other natural wonders. The brand only uses recycled, reclaimed metals and fair trade, conflict free, recycled, reused or vintage semi-precious stones and beads. The brand’s goal is to create ‘guilt-less glamour,’ as explained by the brand, “California’s botanical, sea and geological diversity is an artistic treasure that is the motivation behind creating our pieces. We believe that we must all conserve this environment and preserve the diversity of life that exists here.” Casalinda Studio is based in San Diego. For more information, check out Casalinda Studio’s website. The last line represented is the eco-friendly clothing company- PERI Pure Eco Rag Industry. PERI founded the company in 2010 and is based in LA. She is inspired by her deep love for all the beautiful nature that surrounds her. The PERI motto is I am Organic, I am Biodegradable, I am recyclable. I loved checking out the clothes. The designs were simple yet cute and fun; from a navy-blue short sleeve jumpsuit with fuschia silk belt to a lovely ombre hi-low skirt. She has separates that work for every occasion, whether it be at the office or for a night out. Check out PERI’s website for more information. Check out Bloom Showroom via their new website!
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