WWDMagic August 2014- Overall Experience

WWDMagicthe trade show of trade shows. It’s where the fashion industry congregates twice a year in Las Vegas to literally talk trade, sourcing, the latest trends…anything FASHION… for three straight days. Attendees travel (via complimentary shuttles) between two major venues- the convention center and Mandalay Bay to take on nine (yes NINE) different shows. I’ve attended MAGIC about four times now and have always had a great experience, whether it be meeting new people, spotlighting new brands, seeing shows that perhaps I wasn’t able to see the last time I was there and more.

This time around, my friend and fellow blogger- Shalanda and I flew to Vegas to attend the show. We got in a couple days before the show started, to have a mini vacation of sorts. But once the show started, it was jam-packed from 9am to the close at 6pm. I met with brands (and blog followers) that I’ve only connected with via social media. I re-connected with friends from Los Angeles and Austin. I found a booth that specialized in VINTAGE. AND… how can anyone forget… the coveted trade show bags…like ahem… PROJECT?! I don’t know about you, but every time I go to MAGIC, I always anticipate how cool the Pool, ENK, Sourcing or Project bags are going to be. Geeky, I know…but still…

It was my first time attending Sourcing and like all the shows, it was overwhelmingly informative. There were booths that dealt with sourcing fabrics and trims from over 35 countries and inspiration to be found around every corner. There was a cozy lounge provided by Laurel and Wolf– an innovative interior design website where you take a design style quiz and designers submit boards for you to see (depending on what package you choose). Denim was very trend-heavy this season. August’s featured denim exhibit was Jeanologia– a Spanish company that is in the development of sustainable technologies for garment finishing. Their exhibit is dubbed “Back to America Wall” and consisted of a collection of vintage denim garments that were inspired by the company’s archive. It was also during Sourcing that I discovered… “They have VINTAGGGGEEEE…” But more on that later. Unfortunately, I didn’t have time to sit in on the seminars, but for those of you that plan on checking out MAGIC, I suggest making time to go.

Personal appearances by celebrities are the norm during Magic Market Week. There was an after-party at ‘The Oasis,’ at ENK, where Whitney Port and Trop Rouge‘s Christina Caradona were the ‘hosts of honor.’ Courtney Kerr was at the American Express Open booth, discussing fashion and business.

The American Express Open booth was also home to an intense three day competition, where three New York City-based handbag designers competed in the American Express Open Rising Stars Competition. Victoria Khoss, Kelsea Slade and Shana Luther had to design a handbag that dictated the concept “retro proven newness.” Their mini-studios were set up in the middle of the floor, complete with their sketches, materials and sewing machines. It was fun watching them and just chatting with them about their design process.

In the next segment of WWDMagic coverage, you will learn about quite a few of the “new-to-me” brands that I discovered. Of course I stopped by a few brands that I’ve known for awhile now, such as Moods of Norway. It is also great seeing one of the designers- Stefan, always dressed in his signature dapper duds and small tractor pin. I was also greeted with a heart-shaped waffled with jam. It was a such a welcome treat after burning off breakfast power-walking the show floor.Let’s just say, I walked out of the booth wanting all of their womens S/S 2015 collection.Catherine Malandrino‘s paint splatter prints mixed with vibrant solids stopped me in my tracks. Santa Barbara based footwear brand- Koolaburra showcased their signature boho styles. Lots of fringe, a neutral palette and ‘all-American’ meets boho personalities stole the spotlight at their booth. There was some very manly ‘eye candy’ mocking playing tennis at the Lacoste booth. The dynamic prints and colors at Trina Turk. Chinese Laundry is always a breath of fresh air with trendy and chic styles. That platform heel though…

Every time I attend the shows, it’s another adventure, which makes me anxious to go back every year.

Thank you WWDMagic.. it was a HUGE pleasure being your guest this August!

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Heather

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