Archive - April 2015

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Alexander Vreeland Launches Parfumes Inspired by His Legendary Grandmother
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Bustown Modern – Los Angeles
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Manor Fetes Spring Palm Springs Style Outdoor Launch Party

Alexander Vreeland Launches Parfumes Inspired by His Legendary Grandmother

Diana Vreeland was an extraordinary legend in her time. She was a Fashion Editor for Harper’s Bazaar for 26 years and Editor-in-Chief for Vogue for nine years, revolutionizing fashion and had a reputation for transforming everything she touched. She also spent sixteen years at the Costume Institute at the MET, creating a juncture between fashion and art. She literally changed the rules in fashion, thus changing the world forever.

Her Grandson, Alexander Vreeland has an extensive background in marketing, communications and had worked for such names as Ralph Lauren, Giorgio Armani and Calvin Klein. After taking over Diana’s estate, he got books about her contributions and achievements published yearly. His wife also made a documentary- ‘The Eye Has to Travel,’ which helped create a buzz on her life and legacy. This helped inspire Alexander to want to create something under her name. He thought that with her story, fragrances would be the most appropriate.

They started working with IFF (International Flavors and Fragrances) and brought aboard their best perfumers to create exclusive scents that would pay homage to Diana. The brand worked with Fabien Baron to create an iconic bottle from the 1920s and recreate it in numerous colors. The tall cap design is in reference to Mrs. Vreeland’s exaggerated proportions. The dainty tassle has a romantic twist. The color palette that was chosen reflects on her passion for combining colors. Lastly, the name of the fragrances are actual quotes from her, because as Alexander adds, “she loved words, she made up words, she used words interestingly.”

Alexander launched Diana Vreeland Parfums in August 2014 in New York City, with hopes of it turning into an American luxury brand. They launched with five fragrances and related products and sold them in the finest U.S. and European retail stores. This year, they plan to launch three additional fragrances, as well as home products.

The fragrances are:

Perfectly Marvelous– Inspired by Mrs. Vreeland’s love of red. She had a living room, that was nicknamed the “Garden in Hell” because of all the crazy reds and prints. It features scents of jasmine, cashmere and musk. Very sexy and more of a nighttime fragrance. Nice on men and women.

Extravagance Russe– Inspired by her love of Orientalism. She was obsessed with Russia and in fact, did two costume exhibits at the MET on Russia. The story goes that during her first trip, she brought along Jackie Kennedy, because Russia wouldn’t allow her to borrow any clothes or artifacts. So they went, negotiated and got whatever they wanted. She also loved the Ballet Russe and the extravagance of the costumes and ‎Nijinsky. The scents feature amber and vanilla bourbon.

Absolutely Vital– Inspired by her love of India. It features the scent of Indian Sandalwood, Turkish Rose and Egyptian jasmine. She used to dab Indian Sandalwood behind her ears every day before she would leave the house. This is also a fragrance that is great for men and women. It is great alone or to mix with other fragrances.

Outrageously Vibrant– Created by Carlos Benaim and is the fruitiest of the fragrances and features the scents of cassis, rose and patchouli.

Simply Divine– Inspired by her love of romance. It has the scent of tuberose and nutmeg and is very calming and fresh. This is also my favorite fragrance of the bunch so far.

Smashingly Brilliant– Inspired by her love for Capri. It’s fresh and zesty scents include citrus of Calabrian bergamot and lemon oil. Long-lasting fragrance. Great for men and women.

As Alexander concludes,”what is wonderful about fragrances is that you could keep changing them…I think that each fragrance has a story and you have relationships and you remember somebody by their smell and you remember yourself, by the smell you had with that person. It’s a very personal, intimate relationship that’s involved with fragrances.”

I had the wonderful opportunity to visit with Alexander for the launch of the parfumes at Neiman Marcus at the Galleria. The quotes are taken directly from Alexander. I’d love to personally thank the Diana Vreeland PR team, Sarah and the Neiman Marcus PR team for allowing me this opportunity.

Bustown Modern – Los Angeles

8166 Melrose Avenue
Los Angeles, CA 90046
PH:(323) 951-0290
WEBSITE
HOURS: Tuesday- Saturday 11am-6pm PST or BY APPOINTMENT

Bustown Modern is the brainchild of husband + wife team Anessa Woods and Paul Fogt, who share a mutual love of vintage and antiques. Their concept began when they realized that they were passing up items that they didn’t “need,” whereas other people would want them. They then started buying and selling on eBay and rented a space at a local antique mall. After seeing positive results and their business and the quality of merchandise grow, they strayed away from eBay and ventured on to open up a web store. It wasn’t until January 2014, that they packed up, moved across the country and opened their brick-n-mortar on Melrose Ave.

The little Melrose shop is truly a gem and great addition to the area. It has a modern feel, yet houses treasures that are rare, unique and just…oh-so-exquisite on a historic level. When asked about a great piece of clothing that has been found to date, Paul responds, “We have lots of favorites. Some are in our closets. Some are long sold. Every piece has a story, whether it’s the brilliance of the piece itself or just the memory of how we came across it. Anything haute couture is always great because it’s so special. There were only a finite number made and that piece you’re holding is the only one exactly like it ever – it was handmade for someone to their exact specs. We’ve also had a lot of unique pieces that are just so unique or really rare and you feel privileged to have gotten to see, feel and photograph them.”

They offer a little something for everyone, both style-wise and price. Prices range from $50 for the cutest little Paloma Picasso coin purse (everrrr) to $5,000. As Paul states, “A lot of high-end shops get hung up on designer labels only. Yes, we have tons of designer things but we don’t necessarily have them because they’re designer. We buy by the piece, for the piece. Whether it’s designer or not, we look more at design, quality, construction, rarity and how the piece fits into current and future trends. Anessa has an incredible eye and it really resonates with people. We try to offer a very curated collection and when people come in the store or look at our website, we think it really shows.”

I had such a amazing time checking out their curated collection of clothing, accessories and jewelry. This is one of the very few shops in Los Angeles that you can actually touch and feel a Sant’ Angelo, Galanos, Cardin or Halston. This part of Melrose is definitely my little piece of vintage heaven.

Manor Fetes Spring Palm Springs Style Outdoor Launch Party

Houston-based home decor and gift online shop-Manor, recently feted their official Spring Launch at the lush wine garden at Fiori Spa. The 1960s Palm Springs- esque poolside affair offered everything ranging from festive beach balls, floating flamingos and swans, glitter cupcakes, gold accents and more. The glitzy evening, benefitting the Ronald McDonald House, was hosted by not only Manor’s stylish curator Beth Delozier-Hayes, but also fashion blogger Carrie Colbert. Guests enjoyed libations from: Ricca Gourmet Ice Cream Sandwiches, Glazed Donuts decorate your own donut bar, Bite Macaron, Creative Crepes, SlimRitas “Glitteritas,” Dripping Springs Vodka and The Tipsy Dessert Bar alcoholic ice cream. Keeping with the swan ‘sub-theme,’ Beth had enlisted the help of her Mother to create a limited number of fun swan straws made from what looks to be craft pipe cleaners. There were also numerous creative backdrops, provided by Blome’s Paperie and Sugar and Cloth that enticed the photographer in all of us. Day Zero Creative provided the fun signage throughout the venue, while the metallic pinatas were provided by Cake and Confetti. The Houston Zoo had representatives on hand to showcase a live snake, owl and armadillo. The little armadillo was too shy, so she remained curled up in a ball. Cute animals aside, guests were also able to shop some hand-picked ‘simply smashing’ gift items, such as: beach towels, fun donut and ice cream prints by Pittsburgh-based shop Lishy Lishy, agate coasters, gold piggy bank, gold and white zebra print stacking dish and bourbon marshmallows.

If this doesn’t tempt you enough, you MUST check out Manor for your decor and gifting needs!

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