Instagram Re-Boot with Sofia Emm

** Image used with permission via Sofia Emm **

My friend Sofia recently held a workshop for “Re-Booting Your Instagram” for an intimate group of local bloggers and small businesses. Sofia is an amazing photographer and her Instagram and marketing skills are in my opinion, top notch. The workshop took place over a span of almost two hours and included a powerpoint presentation and a Q&A session.

Here are some highlights of what I learned:

** Your profile bio should be clear and concise.

** Your URL should link to your blog, business site or event you are promoting.

** Be true to your Instagram voice…

** Create image editing recipe and use it to keep seamless feel throughout the feed…

** Cooler images have better response than warmer images…

** ID safe content:

** Post everyday at least once a day…

** Always follow those who support you…

** Follow list should be lower than followers list…

** Always be inviting in your caption/call-to-action…

** Follow trends (#TBT, #MotivationMonday, etc)…

** Giveaways aren’t always the best growth strategy…

** Post things your followers can relate and connect to…

Lastly…

** Don’t be afraid to tell your story…

If you are a local Houston blogger or business owner who would like to re-boot your social media and marketing strategies, check out itssofiaemm.com.