Local Nomad is tucked away amongst a small plethora of shops in Phoenix’s Uptown Plaza. It recently opened late last year, and was founded by Lauren Danuser. Lauren had dreamt of one day owning her own boutique that offered a variety of unique, handmade goods from all over the world. It wasn’t until 2015, while on a European vacation with her husband, that she really gained her true inspiration while perusing local small boutiques in Paris, Copenhagen, and Berlin.
After leaving her job in corporate retail, Lauren decided to take the plunge and make her dream into a reality. How she came up with the name- Local Nomad, was also clever…”The name Local Nomad came to me in the shower one day – I tend to come up with most of my creative ideas in the shower! The name is an oxymoron but it stuck because it aligned perfectly with my concept – locally made goods from different cities around the world. There are so many talented makers and it’s been so amazing connected with these people and supporting fellow entrepreneurs through the process, ” Danuser explained.
If you look closely at the cash wrap’s design, you can make out the outline of what I think is Camelback Mountain…but that’s just what I personally see. I also think that the mirrors also mimic a mountain shape, which is totally appropriate; seeing as we live in a mountainous state.
When the shop opened, I knew I had to check it out. The exterior and interior have a modern, yet raw edginess, in terms of decor. “I worked with my architects on the design and we decided to go with birch plywood for the storefront and fixtures which gives the store a warm, inviting feel. We also decided to include geometric elements in the shop – in the fixtures/shelves, ceiling design and cash wrap. The cash wrap was really fun to conjure up. I had a vision of having little cacti sitting in shelves within the cash wrap and voila!” Lauren was referring to her architects- Mihir Bavishi and Oscar Lopez .
The shop specializes in products for unique gifting, as well as apparel and accessories for men, women, and children. “Some of my favorite brands we carry are Gopi Shah Ceramics– handmade in San Francisco, Compartes Chocolate from Los Angeles, Ali Golden– an indie clothing line out of Oakland CA, and Wary Meyers candles which are handmade by a husband and wife team in Maine,” Lauren said.
Shop Location: 100 E Camelback Rd #168, Phoenix, AZ 85012