“A little birdy once told me…. ”
Lisa Morrow was five when she moved to Arizona. For a while, she traveled around; but always found herself back in Arizona. She’s always had a fondness for the state, as well as entrepreneurship and creating. She owned a coffee shop in Phoenix for a bit until becoming a parent. She then got her Master’s in counseling, and worked as a crisis counselor. It was during that time that she realized how disconnected and lonely people were, especially since technology has gotten more prevalent in our daily lives. It had her thinking about how to connect the future as our society becomes more plugged in.
Birdytell was largely born out of a moment of frustration. Lisa kept getting asked, “What do your kids/husband want?” as it neared the holidays. “I’m going to be buying all these gifts, and trying to take care of all these needs, and I won’t have time to spend with my children because I only have a few days off to do what I love to do… It’s the idea that we are purchasing things, but we don’t really know people very well anymore…There’s got to be a way for people to be more thoughtful to one another. I think there are ways to connect with people through celebration, and even connect them within their community. All these feelings just bubbled up in this moment while I was at the office… I just started thinking about how we can know and connect each other better and do that through celebration,” Lisa explained.
So one day, she came home and told her husband about the idea. “I wanted to eventually leave my job and start this whole team and company, and he was very supportive. The next morning, he said, “you’ll have to come up with a name,” Lisa was telling me. “I just didn’t want the word, ‘gift’ in the name. I wanted it to be something sweet and a little more meaningful, like a ‘little birdy told me…’ So the husband wrote ‘a little birdy told me,’ and changed the configuration of the words. He came up with ‘birdytell.’ I love birds so much, but it had nothing to do with that. It was just a phrase that came to mind. It’s like if a little birdy could tell you a little bit more or remind you that we want to be thoughtful…People have a deep need to connect and the intention is there..there’s just a mismatch of how it plays out. So if you just had a birdy to tell you, then we could all be a little more thoughtful, so it’s a play on that.”
Throughout the years, entrepreneurship has risen in Arizona, especially in the Phoenix area. Due to that, Lisa thought that the community would be a perfect start for this bespoke business. She found a quaint office space in the heart of Downtown Scottsdale, based upon its vicinity to the different communities around Phoenix. She wanted to source everything as thoughtfully as possible. “We wanted to know the people that made the items in person. We didn’t want things coming in boxes. If we were going to buy products, we wanted to support small businesses. We want to champion people that are trying to create great things and make their dreams come true. We also do things that don’t make sense. We don’t ship. We’ve had to turn away business, as it doesn’t fulfill the experience of us really wanting to be something special and unique.” With that being said, they only hand-deliver within a 25-mile radius of the Phoenix Metro area. They also give their clients a choice of stopping by the Scottsdale office to pick up the gift.
As far as vendors are concerned, they offer quite an assortment, though they are always on the hunt for new and exciting brands. “We encourage vendors to come in, or we go meet them. We can talk a little bit about market needs/desires. Or have you thought about making this or that. That dialogue really helps shape our business and connect with people and understand their products better… We want to create collaboration instead of competition, so we try to take a few items that would be unique to an experience. We can fit people in different places where they can shine, and are unique.”
Seriously, who wouldn’t want a cute box of goodies from local artisans?! Birdytell offers most of my favorite local brands, including: Paige Poppe, MAME Soy Candles, Oxford Dogma, Ruze Cake House, Iconic Cocktail Co., Teaspressa, M+A Naturals, Crooked Cactus, Iron Root, Enlightened Candles, Boyfriend Candles, Burn Candle Co., XO Confections, The Simple Farm, Black Rock Engraving, Citizen Home Decor, Stone Grindz Chocolate, Tea Time Scottsdale, wooden toys made by a 2nd generation toy maker, Fynn Baby, Be Good, See Salt, Passport Coffee, Bluehouse Coffee, Lafayette Avenue Ceramics, American Mule, Happy Tails Barkery, and Lua Skincare.
The curated gifting experience had a soft launch during Mother’s Day of last year, and has had an amazing response.
Be sure to check out their Instagram, “We feel like we can tell a visual story better, and celebrate more people that way. We try to highlight makers every week, as well as show new things that we have.”
“There’s something lovely about getting a gift that’s been made by, hand packed by, and handwritten by people in their own community. It’s just this nice circle… We’re all here for you on your special day.”
The holiday season is soon approaching. If you are local to the Phoenix area, what better way to show your love, or appreciation of your friend or significant other, then to get them a personalized or curated box from Birdytell.
Thank you, Lisa!