The wise Ilona Royce Smithkin recently posted on her Instagram, “Take care of your body, it’s your best friend!”
The Advanced Style star’s words couldn’t be more true. I’m so glad I switched over to natural skincare products a couple years back, as I hope that the non-toxic products will help take care of my “best friend” for the rest of my life. I’ve noticed a big difference in the overall appearance of my skin, and I’ve been told a lot lately that I look like I’m still in my 20s (which is great). I’ve been so lucky to have connected with numerous local, natural and organic skincare brands throughout these couple years, mainly in Arizona, but also a couple amazing companies in Houston as well. I’m so pleased to share with you, the story of a company that just recently launched not too long ago…
Day One. is a small Phoenix-based skincare company that was created by Alexandra Stein in December 2017. I had the pleasure of meeting her when I stopped by Pop PHX on my last visit to Phoenix. I had originally e-met her on Instagram through mutual friends, and I was thrilled when I found out that she was vending at the shop when I’d be in town.
While at the shop, I was introduced to naturally-made small batch bars of soap, deodorant, lip balm, and bath soaks, whose primary ingredients include: Isolated Cannabidiol and Full Spectrum Hemp Extract. Alex is a firm believer of only using organic, non-toxic products on your body, as well as being an advocate for cannabis and hemp. You can read more about the use of the plant with her products HERE. We also chatted about the importance of a natural deodorant that works. I can vouch for the fact that Day One.’s aluminum-free version does work for me. I still sweat, however, I don’t stink, thanks to the AHHHmazing fresh tea tree scent that emits from my armpits. Alex also loves it, and feels that it’s been a godsend to her own armpits as well. It was also interesting finding out more about her growing brand…
LAFS: Tell me a little about yourself, and what inspired you to start a skincare company?
AS: I grew up in Phoenix, AZ but spent my formative years at a boarding school in central Arizona. As soon as I graduated I packed and moved to Chicago where I lived for 5 years, eventually moving back to Phoenix after graduating from Loyola University Chicago with two bachelors degrees. The last 9 years in Phoenix have been a rollercoaster! With deciding to leave my corporate job and start my journey into entrepreneurship 3 years ago, I never would’ve envisioned being where I am now. I worked for years in marketing and public relations and made the jump to sales after leaving my job at an ad tech startup. I was making great money but I wasn’t happy. That’s ultimately when I decided to combine my passion for helping people and advocacy for cannabis and hemp, and turn it into my own organic skin care company…My passion for skincare and creating products started during my teenage years and progressed as I moved back to Phoenix. While living in the Midwest, I experienced a complete 180 in terms of skincare problems from growing up in Phoenix and spent lots of time making DIY face masks and shopping at Lush with my college girlfriends. I feel self-care routines are important to help us destress from our everyday troubles and have been taking baths to relax since childhood. Making the bath soak came about after creating bath bombs and really not liking how my skin felt after using them during my own bathing routine. While fun to watch and swirl about in, when I moved back to Phoenix after graduating, I took what I learned from living in the harsh and windy climate of Chicago and experimented with my own products at home. It wasn’t until I made my first batch of cold process soap in 2015 that I knew I was here to bring back bar soap in a big way.
LAFS: What inspired the name, “Day One.?”
AS: When I thought about the name, a fresh start. Also, the beginning of a new routine. Beyond our purpose of “empowering the public to make conscious health and beauty choices”, I want to inspire others to be their most authentic self while treating their bodies and skin with the utmost love and care. Education and transparency have been a huge selling point for my products. I want people to start their journey into non-toxic skincare and hygiene products with Day One. and I’m hoping I’m creating a loyal following for my niche.
LAFS: What makes Day One. stand out, in your opinion?
AS: Our products are free of palm oil and toxic ingredients. Two things that remain in many over-the-counter soaps and hygiene products. They are also made with a proprietary hemp seed oil that’s infused with an additional raw extract from hemp and isolated cannabidiol, both extracted with minimal solvents and imported from Europe. The combination of organic ingredients with the added benefit of hemp makes Day One. stand out.