The Art of Anjolee Jewelry
Ever wonder where the origination of the diamond tennis bracelet came from? Los Angeles-based jewelry manufacturer Anjolee takes that recognition. The company was first launched in the 1960s in New York City. It was then that the founder created his jewelry designs, while also creating relationships with leading wholesalers and retailers; thus paving the way for the company’s expansion. In 1977, he decided to incorporate and relocate the company to Los Angeles. The ever-growing company then relocated to Chula Vista in 1997, and that was when family members began to pitch in and lend a hand to the brand’s continued growth. The company then established an e-commerce branch that catered to the public in 2007, when it was then that the ‘Anjolee’ name was conceived. The name was chosen as an inspiration for the founder’s two nephews’ mother. They used ‘angel’ with her first name ‘Lee,’ then added the French word ‘jolie’ but altered it to be ‘jolee.’
Anjolee strives in putting the customer first. Their individualized customer service is what sets them apart from other brands. Each piece of jewelry is made to order, with the customer being able to utilize the multiple design options on the website. They are also dedicated in using green manufacturing, as well as having eco-friendly facilities.
I recently had the chance to experience the process of designing either a diamond ring or gemstone ring through the website. I chose the gemstone ring because I love a little pop of color on my jewelry. I was able to choose to sort through designs by: popularity, price, stone shape, setting type, and total carat weight. Once I was set on a design, I could then choose the gemstone, ring size, metal type, carat weight, diamond quality, and if I want any additional options. Once I have the ring to my liking, I was able to see a 360-degree rendering, as well as a rendering with the ring on a hand. They make the designing and buying process a breeze.
The ring arrived in a blue box with padded interior. The ring box was cushioned nicely in the middle of the box’s interior. When I opened the ring box, a single light illuminated the ring in all its’ glory. I think that that was an innovative touch, and something I haven’t seen from other brands.
I have been compensated for this post, however, all opinions are my own.
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