Renae Moomjian and her daughter Helena are the beauty industry’s newest game changers. Imagine- not having to walk into your neighborhood drugstore and spend countless minutes, waffling over the large variety of lipsticks, their ingredients, and trying to find your true lip match. I know that feeling all too well. Well, the time has come where you don’t have to do that anymore. Enter: Tucson-based clean beauty brand- NipLips. Renae and Helena perfected the ingenious way of finding your true lipstick shades, and that is through the color of your nipples, which you can scan through their app (the image is not saved, just the colors).
So here’s the story of how the idea came about… Helena was reading Uncle John’s Bathroom Reader one day, and was mulling over an article about a woman’s nipple color being the perfect color of her lipstick. So she told her mother about it, and they both agreed that it was pretty cool. The next day, they took pictures of their nipples and went to Walgreens, going through the lipstick aisle, and holding up the pictures to each lipstick. They each got five lipsticks, went back home and drew on themselves to see which one fits the best. After finding this idea beneficial, Renae then asked some of her girlfriends if they would go figure out what their nipple color is and lipstick, then try it on and see if it works? About 90% of them absolutely loved it. The people that weren’t so sure, their perfect color ended up being the next shade darker. The duo did more research, and found articles in Cosmopolitan, Allure, and The Doctors show that talked about the concept two years ago, but no beauty companies picked up on the idea. So that got Renae to thinking that there’s got to be a better way besides taking pictures of your nipples and wondering endlessly around the lipstick aisles, wasting money buying all these lipsticks trying to find a match. Then the idea hit her- let’s create an app where you can just scan the color, and then the colors translate to the lipsticks.
Renae comes from a 30-year background in the medical device industry, an industry that is mainly male-dominated. She also has had a medical device consulting firm for the last five years. “I am frequently the only female executive, and usually the only female in the boardroom during meetings. It’s great, but I have had to learn how to communicate like a man, and it’s kind of a tough place to be. This is all about coming back to being able to communicate, and be who I am in whatever space I show up in. I’ve always tried to figure out ‘ok how do I need to say this so these guys can understand my point?’ I don’t want my daughter and all of you going through that, so if I have to step out of my industry and do something a little bit different in cosmetics to help people get more centered and focused on who they are, and feel strong about how they communicate and they can go back into those fields, then that would be great.”
The lipsticks are made in Tucson and manufactured by Sia Botanics. The current Desert Botanical Matte line is 84% organic, with zero synthetic chemicals. All the packaging is as sustainable as possible, with the tubes being bamboo. All the colorants are natural micas and oxides from Sonoran desert. “Part of our commitment to our customers is that they will always have vegan clean beauty formulations. As much as we can, we will package eco-friendly and sustainable, and we are committed to donating back to underserved causes. In the desert line, there’s jojoba seed oil, prickly pear seed oil, jojoba esters, and natural waxes. Even though they are a matte, they are lightweight and moisturizing. It’s all about looking to you to define your beauty. Your color that you put on your lips comes from you. It’s not like you’re looking at the latest celebrity trend, or what fashion week says I should wear. You’re defining it, which is a big part this brand too. It’s accepting yourself, and being true and authentic to who you are, and that’s important. We’re creating this amazing community of woman and men that just want to buy products that are clean and don’t have bad chemicals in them, that aren’t tested on animals, that are respectful of the environment, and also give back.”
When I first heard of NipLips, I thought, what a great concept! Who knew that the answer to finding your perfect lipstick shade, would be from one of your most important assets?! Normally, I’d go for a red hue when picking out a lipstick, but after scanning through the app, I realized that that may not always be the case. But Renae did mention that nipple colors do change due to hormone levels changing throughout the month, after a workout, etc. Every time I’m at one of their events, and I see the other folks wearing their color, it ALWAYS looked great on them; which goes to show you how well the concept works. I love supporting brands that empower women, care about the environment (while also providing helpful information about sustainable living and environmental issues on their social media), and are so clean that you can practically eat them!
Be sure to also look into getting a lip facial or buy the Lip Transformation Kit to do it yourself at home. I did a lip facial, and it was life changing! My lips were insanely dry and chapped, but after doing that, they were as smooth as butter. In fact, it’s been several months since the facial, and my lips still don’t get as chapped as before. It also only takes up to fifteen minutes. For a list of where you can find NipLips in Tucson, you can go HERE. Follow them on Facebook and Instagram.
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