Category - People

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Designer- Elene Cassis
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Celebrity Jewelry Designer- Onch of Onch Movement
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Celebrity Stylist- Reinaldo Irizarry

Designer- Elene Cassis

I had the chance to sit down with and view the Fall/Winter 2010 of New York designer Elene Cassis. Elene is a graduate of Parsons and felt very prepared and driven to start her company right after. This June will mark the one-year anniversary of the start of her company. She defines her style, inspired by Chanel and Ralph Lauren, as “classic beyond belief with a modern twist.” Her clothes have a general color palette of black and white and have a European meets Jackie-O meets London feel. She uses natural fabrics and all the pieces are lined with silk. She is extremely detail-oriented in that she checks the quality of every piece before it goes out to boutiques. Her pieces have been seen on Booker T. Washington’s daughter, the Shannon twins, Stephanie Pratt, and the ‘Linda’ dress has recently been worn on Cheryl Burke.

The classic silhouette was evident in the collection I viewed. The dresses are very versatile in that they could be worn during the day and then jazzed up a bit to wear out on the town in the evening. They are also structured to fit curvier women as well. Elene believes that “everyone should feel special and wear designer clothes.” Prices range from $300-400 and are available in boutiques around the country (one being Petro Zillia here in LA). Her NY showroom is located at 252 W. 38th St. (between 7th & 8th Aves.) and her office number is (212)784-0696 and fax is (212)784-0699. Check out www.elenecassis.com for online shopping and more information.

Special thanks to the designer, Elene Cassis and Carla Bate of Spin Shoppe PR!

Celebrity Jewelry Designer- Onch of Onch Movement

I caught up celebrity jewelry designer and one of Paris Hilton’s BFFs, Onch at a local Starbucks and chatted with him about his line, Onch Movement. Malaysian-born Onch found his niche in jewelry making while attending school for graphic design. He took leftover resin and paired it with some Tylenol pills and created his first necklace. While wearing it out, he was approached by a woman who loved the necklace and bought it off him. This then motivated him into making more necklaces out of pills, M&Ms, etc. He met up with Mika, who helped him with tips on making his jewelry better. On April 1st 2005, Onch Movement was launched. Soon after, Onch¬† appeared on Paris Hilton’s BFF, wearing pieces from his line on every show. The show brought attention and a new audience to the line. There is a major celebrity following of the Hollywood and pop culture-inspired line, like: Kate Moss, Amy Winehouse, Jenna Jamesson, Brooke Hogan, Paris Hilton, Perez Hilton and Beth Ditto just to name a few. His signature pieces include the pretzels, lollipops and lips. He recalls when Kate Moss wore one of his razor blade necklaces and it created a media frenzy overnight.

His current collection is called, “Monchsters” and is inspired by our world. Each of the monchsters is limited and due to pollution, becomes extinct. “Gotta save our planet to save our monchsters!” He is also currently collaborating with the Trevor Project, a LGBTQ suicide and crisis hotline, designing a necklace for them.

Prices of the necklaces range from $12.99 for a flip-O-pendent to $45 for one the famous pretzels or thousands for one of his pieces from his line with Jason of Beverly Hills. Onch Movement can be found online. He hopes to have the collections available at stores at the end of 2010. Follow him on Twitter or Facebook!

Special Thanks to Onch for the Flip-O-Pendent!

Celebrity Stylist- Reinaldo Irizarry

Meet celebrity stylist Reinaldo Irizarry (pronounced erie~zarie), the latest phenomenon to take the fashion scene by storm. Having started his career in the industry as a visual merchandiser for Saks Fifth Avenue and even dabbled in design, he realized that there are a lot more career paths besides design and modeling and decided to take up styling. Having a strong editorial background has given him many opportunities to style photo shoots, be a Creative Director for his online magazine, A-List International (www.alist-international.com) and has given him the chance to style the likes of American Idol’s Ayesha Mercado and Mel B of the former Spice Girls. If you walked into his office, you would probably find a vast array of magazines, European in particular, arranged alphabetically of course and you would hear about every genre of music playing on his ipod; as this inspires him to create moods, themes and looks for styling. Whether his day begins at 5AM or 9AM, a stylist’s work is never done. He is always checking emails, making phone calls to clients or designers or PR Firms, picking up clothes for shoots, attending fittings and then making returns. Current styles [or trends] he is hyped up on at the moment are harem pants (he loves the way the modern woman wears it with platform sandals) and shoulder pads. He is currently filming his own reality show, Style Protocol, which is about his fast-paced life as a stylist and his goal to get to high-profile status. The show is being produced by DJM Multimedia and help from Daniel Magro. For more info on Reinaldo, Style Protocol, and contact info, go to his website.

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