Category - People

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Designer- Christina Makowsky
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Jewelry Designer- Jenny Dayco

Designer- Christina Makowsky

I had the honor of meeting New York designer- Christina Makowsky, while she was in town (and many thanks to the Kate and staff at Chic Little Devil Style House). After Christina graduated from FIT and discovered luxury brands such as Celine, Mugler, Gaultier and Alaia at the Pret-a-Porter show in Paris; she decided to open up three retail stores in Long Island. These stores only carried around ten-fifteen pieces of most of the high-end designers. She had Michael Kors in the store for eighteen years. Granted, back in those days, luxury brands were rare and since there was no internet, people weren’t aware of the brands as they are nowadays. It wasn’t until about eight years ago, that luxury brands did begin popping up everywhere and weren’t as rare. With that being said, Christina decided to close the stores and put her heart back into her roots- designing clothing. Her collections are apart of who she is and showcases her sense of style. Her pieces are classic with a hint of edge. She is a woman of value and she wants not only her children to grow up with the right values and to understand that you should buy only the best quality and to be able to wear it always, save and cherish it; but also wants her clients to recognize these values. That’s why her pieces aren’t sold in stores. She wants to keep her collections tight and precious and be made in America. Christina is a huge believer of being humanitarian. She feels that at this stage in her life, she wants to do something that will ‘leave a mark’ in the fashion industry. “Imagine if everyone did a little something through their career they were in?” At this time, she hosts private charity trunk shows with part of the proceeds going to a specific charity. The brand hosts Twitter campaigns with a charitable edge. Right now, they are working with Operation Smile. Anything donated throughout December is matched by O.S. So far, Christina has accumulated eight smiles. The Red Carpet Collection is only made up of ten gowns for ten actresses. If the actress wears the gown, the gown will be named after her and when the gown gets produced commercially, proceeds from the gown will go to the charity of the actress’s choice. How cool is that?! That concept is also what sets Christina Makowsky apart. Christina gets most of her inspiration from her clients from the past twenty-eight years of being in the retailing/designing business and their lifestyles. Her collections are always on-trend and classic, but never trendy. She believes that the clothes have to work for the wearer. “Every girl needs a wardrobe that works for them and can take them wherever they are going.” Her Winter, Spring and Resort collections are versatile enough to be broken up and mixed around with different pieces. “You can go from a t-shirt to ballgown, but I will try and always show you how to wear a little cocktail suit, break it up and wear out to dinner with jeans…” She showed me a beautiful suit jacket with jeweled detachable collar and cuffs and showed me how she would pair them with another piece from the collection. She loves working with double-face crepe and many of her pieces boast a raw edge (so fun and unique, very glam and rock). Another great fact about the Christina Makowsky brand is that the buttons boast her CM initials and are made in the great state of Rhode Island. She doesn’t have a favorite designer she looks up to, as she thinks that the best designers are the ones that are consistently true to their brand, which helps build a loyal client base. But she did say that Karl Lagerfeld stands out. She thinks he’s brilliant and took Chanel to a whole other level. Plus, he made her wedding gown (omg!!). She hopes to continue to evolve her brand and evolve the awareness of the ‘made in America’ stance. You, dear readers, can check out her website to shop or get more information. If you have a charity event and would like to have Christina do a trunk show, you may contact her as well.

**My photo of Christina and a peek at the collection**

https://plus.google.com/photos/114586689183281764864/albums/5683817985453874897

*These photos were used with permission by Kate of CLDStyle and Christina Makowsky*

Jewelry Designer- Jenny Dayco

Whimsical…Fun…Humorous… Those are the words LA jewelry designer Jenny Dayco used to describe her high-quality yet very affordable line. Dayco, a natural artist who has a knack for seeing something in her mind and actually being able to make it; was tired of the limited selection of plus-size fashion back in 2002. So she figured, hell, why not make jewelry to jazz up an outfit, since she was after all, working in the fashion industry and attended numerous events and parties. She recalled making a giant gold circle necklace for a cousin’s wedding back in 2004 and later wearing the same necklace for a friend’s store’s party. Her friend is the owner of the boutique, Scout, by the Grove and he suggested she started making jewelry for his store. So she thought about it and decided to give it a go. From then until the beginning of 2006, she worked to make ends meet, while doing her jewelry on the side. Then, literally by the grace of God, opportunities started popping up everywhere. She no longer needed a job and was able to support herself doing her jewelry full-time. Though when the recession hit in 2009, she dwindled down from making mostly large pieces to smaller pieces (but still is continuing with the large pieces). It was only until recently when she started having actual ‘themed’ collections. Cleopatra is by far, one of her favorite inspirations; due to the opulence of the movie in general, in addition to Elizabeth Taylor’s costumes and jewelry. For Fall 2011, she’s sticking to the Cleopatra theme (though some people have said her pieces are very 70’s Disco inspired). She references magazine pages at times , but for the most part, feels that she gets her inspiration from within herself. “It’s like you’re a painter; what do you want to paint today? I wanna paint that tree…You can look outside at the world around you and say well, I think that is beautiful, I wanna paint that …You could. Or is there something within you that you want to create..that you’ve never seen before? Or that you have seen in your own mind. But you have yet to witness through your own eyes on a canvas,” Dayco explains. She likes to stick with what she knows, as far as materials goes. She knows that her customers appreciate the gold and silver jewelry and loves working with large found objects (such as a brooch or an aluminum acorn). Best-sellers for her line include: teardrop earrings, silver/gold feather necklaces/earrings, charm jewelry, handcuff necklaces, religious “inspired pieces, brooch rings (I have the black brooch ring and LOVE it!), black and gold jewelry. Her prices are very reasonable, as she says she wants to design for everyone. Her wholesale prices start at $10-50. Due to the economy also being the way it is and that she does everything herself and doesn’t have to outsource, her retail prices do not go above $110. She also passed along some advise that she would like to share with young artists and jewelry designers…”Start small. Make a few things, see where it goes from there! Be the person that people like working with. No one likes working with a diva. You yourself represent your brand.You’re your own spokesperson. Young designers- put yourself out there, business cards, word of mouth. And be careful what you say online (Facebook or Twitter) because your representing your brand.” Jenny Dayco has been mentioned in multiple publications, such as: Nylon Guys, Teen Vogue, Flaunt, Paper, etc and has been spotted on Beyonce, Taylor Swift, Paris Hilton, Keri Hilson and many other A-listers. Her line is sold in boutiques throughout LA, most notably: Diavolina (located 8741 West 3rd Street Los Angeles, CA 90048 310.550.1341), Beige (located 7274 Beverly Boulevard Los Angeles, CA 90036-2545 323.549.0064), Kill City (located 7975 Melrose Avenue Los Angeles, CA 90046-7118 323.272.4206) and EM & Co. (located 7940 West 3rd Street`Los Angeles, CA 90048-4305`323.782.8155). She also is a best-seller in Japan and online.

https://plus.google.com/photos/114586689183281764864/albums/5598131413929888177?authkey=CJPmqseIlfapnwE

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