Category - Uncategorized

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‘Ready for Retail’ with Fashion Group International of Houston
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#Carochella Zen Den – Los Angeles
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Elaine Turner Launches Her Spring 2015 Apparel Collection
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My “Sunday Funday” Fashion Show with Top Vintage LLC
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A Visit to Emblem Showroom – Los Angeles
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Alexander Vreeland Launches Parfumes Inspired by His Legendary Grandmother
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Manor Fetes Spring Palm Springs Style Outdoor Launch Party

‘Ready for Retail’ with Fashion Group International of Houston

Fashion Group International of Houston has put on several really great seminars lately… and “Ready for Retail” was no exception. Attendees were able to attend mini-sessions pertaining to production, design, meeting the buyers, marketing and branding.

Sydney Dao and St. Cloud‘s Cecelia Marquez briefed the audience on the proper protocols of how and when to approach buyers with your product. Cherise Luter and Medley Inc‘s Ashley Small spoke on the importance of social media and opened the majority of the seminar to the audience to ask questions. Notable Houston designers- Chloe Dao and Toni Whitaker discussed design and production. New American Creative‘s David Stagg enlightened us on branding and logos. Did you know that it only cost Nike $20 for their logo?!

For more information and to get involved with FGI, go HERE.

#Carochella Zen Den – Los Angeles

During my trip to Los Angeles in March, I had the opportunity to stop by Caro Marketing‘s new downtown digs while attending their Coachella event- Carochella Zen Den. Caro’s fashion branding extraordinaire- Caroline Rothwell opened this event exclusively for LA’s top bloggers, stylists and editors as part of the pre-festival activities that were taking place throughout the city. The lofty space was transformed into a mini-boutique and zen lounging space for guests to relax and enjoy. The event was also hosted by YMI Jeans and featured brands such as: Coye Nokes (their Inas flat is TO DIE FOR), Hare+Hart (sustainable leather accessories), Carmen Steffens, Lelis Collection (made in the USA and creator of one of the cutest ruffled floral blouses), d.RA Clothing (adorbs floral crop tank tops), Egg by Susan Lazar, LATS, Globio Juices, Kind Bar, Lovemade, Mario Badescu, Raw Elements Sunscreen, Snaptats, and Sthenos. DJ Amy Pham provided beats for the event, while Flashtag offered a photo booth to capture fun moments. The event concluded with sunset meditation by Aliign.

Elaine Turner Launches Her Spring 2015 Apparel Collection

Houston-based Elaine Turner, best known for her luxury accessories, recently launched her Spring 2015 apparel collection at her Rice Village store. The event was hosted by not only Elaine, but also Nancy Levicki, Co-Founder and President of Dress for Success Houston. The designer, whose classic shoe and handbag designs grace the likes of stylish women all over Texas, premiered easy-to-wear separates in bright, tropical hues. Chic silhouettes include: lounge pants, a short caftan-inspired dress, cami dresses and tunic tops.

As Elaine explains, “The three main reasons why I designed this collection were, number one: I wanted to bring you those classic, essential pieces that could take you through all facets of your lifestyle. Second, I really wanted to appeal to all body types, so I designed loose-fitting, relaxed silhouettes, but they still have a refinement and a polished edge to them…They can go from cross-generational, from all body types, so there’s not that insecurity of ‘should I try this on?’ I wanted people to feel an accessibility about the pieces. Lastly, I wanted to communicate my message of color and print. I wanted the collection to make you smile.”

The evening consisted of shopping (20% of the proceeds went to Dress for Success), mingling and eating light bites catered by Phoenicia Specialty Foods (I’d like to chat about that Tiara cookie…so delish). Elaine also presented the looks, modeled by Paige Branam, Lisa Dawn, Roseann Rogers and Clare Sullivan Jackson. While I was browsing the store, I have come to learn that I’m IN LOVE with the Renata Cork Heel and the Bo Fringe Clutch in all color ways.

When I first walked into the event, I signed up to win the Sabine Tote…and WON!! The tote is my first ever Elaine Turner piece and I’m quite excited to have it.

Be sure to subscribe to Elaine’s YouTube channel to catch up on episodes of “Elaine’s Big Life” and more!

My “Sunday Funday” Fashion Show with Top Vintage LLC

Earlier this month, I collaborated with Top Vintage LLC and put on a small fashion show. The show featured my fellow bloggers and friends, who graciously volunteered to model. Since Top Vintage didn’t offer jewelry, I sourced local brands who wanted to showcase some of their best-selling items. The brands were: Skoutshop, FPCO Limited and Apothecary Collective. Local fashion illustrator and blogger Eva Duplan also came out to support, as well as vend her lovely illustrations.

That day ended up being beautifully pleasant and sunny, so we decided to take advantage of it and did hair and make-up outside. I had enlisted the help of make-up gurus: Beauty By LeRenda and Kolour Theory Artistry, who also humbly volunteered their time to help out. These ladies are a ‘dream team’ if there ever was one!

So the fashion show showcased looks that I styled myself. Every time I go to Top Vintage, my brain literally explodes with creativity in regards to styling outfits. Every piece I used was vintage. I also wanted to showcase the importance of sustainability in fashion. I mean seriously, why do I want to spend $50 for damn t-shirt with flimsy fabrics OR spend money on cheap crap that will just fall apart after a few washes?! This is why I shop at vintage shops, thrift and shop at places like Top Vintage… I feel like I’m getting my money’s worth on pieces that are one-of-a-kind and fun to wear. Anyway, I’ll let the photos speak for themselves. I had a blast fitting these lovely models and celebrating women of all shapes. This show was a great experience that I learned quite a lot and grew from. There will be more events down the road, so stay tuned!

Huge thanks to everyone that came out to support me. Thank you to Diane, Sofia and Kimberly for providing jewelry for the event! Thank you Eva for showcasing your talent at the event! HUGE thank you to Valerie- who was the BEST assistant a gal could ask for! World of thanks to the talented and wonderful MUA’s LeRenda and Krystal. Of course, the models- DeNeka, Cintrena, Mimi, Teriya, Tanaka, Syretta, Jasmine and Paola. Thank you to Liz, Andre and Nico of Top Vintage for collaborating!

** All runway photos were provided by Shalanda. Thank you so much!! **

A Visit to Emblem Showroom – Los Angeles

During my recent visit to Los Angeles, I had the opportunity to stop by Emblem Showroom, located in The New Mart and in the heart of LA’s Garment District. It was founded by Eveline Morel (you may or may not have heard of her past endeavor, hip little boutique- Em & Co.). Emblem offers over twelve years of experience in retail, design and business management. According to Eveline, “We work with global and emerging contemporary brands whose unique combinations of quality, wearability, and style bring a unique and valuable offering for consumers. We are passionate about fashion, innovative design, and bringing style that inspires. With a talented and passionate team, and over 12 years experience in design, retail buying, and marketing, Emblem Showroom connects retailers with innovative designers and products from US and around the globe. A dynamic and multi-talented team of fashion bloggers, former retail buyers, merchandisers, and visual creative, we focus on providing value-added solutions and products for retailers to help them thrive and meet their customers’ needs. We connect brands with our ever-expanding network of stylists, social media mavens and fashion influencers, for maximum trend impact.”

Emblem houses a unique array of brands, mainly from Australia, but also from here in the States as well. The brands I viewed were: The Shanti Butterfly, Pelle D’ Arte, Elle Zeitoune, Magdalena Duma, Ashley Michaelsen, Natasha Morse Designs, Talina Hermann, Chasensully and Silvana K (they also rep Australian brands- Clarissa Avenue and Nest of Pambula).

Australian brand- The Shanti Butterfly was founded in 2002 by Justine Guyot, on the beaches of Goa. The brand’s name reflects on the “peace in the present moment, the butterfly and the pure freedom of the months the designer spent there.” The pieces I saw were effortless, yet chic and wearable. I also loved the use of prints and color, in that they were toned down, yet could easily be mixed n’ matched.

Usually I’m not a huge fan of leather clothing, but after seeing some trendy pieces from Pelle D’ Arte, my taste for leather did a 180. Pelle was launched by Nairana, who’s roots began in New Zealand; but now calls Bali home. The quilting and tailoring were just exquisitely constructed and fine-tuned into the garments. She also has a line of uniquely shaped tote bags that are just so deliciously good and versatile. Now if only I lived in a somewhat colder climate to wear Pelle D’ Arte all the time…

Sydney, Australia based- Elle Zeitoune first launched in 2010 and has since had a major following. Her brand features a variety of cocktail and party dresses, as well as coordinating separates. I was able to view the gown and cocktail collections at the showroom and was delighted by Elle’s use of structure and use of sweetheart neckline. My favorite dress from the collection is the “Ruby Gold“- a gown with cap sleeves, gold sequins and demure silhouette. I would love to see more of these gowns on the red carpet (at least here in the States).

Polish-born Magdalena Duma moved to Sydney, Australia in 1990. She unofficially launched her label after Christmas 2007, where she began selling her clothing at markets at Bondi and Glebe. In 2008, she officially launched the brand after going into business with her best friend. Her brand consists of handcrafted, European-inspired trendy pieces for the independent woman. Most of the pieces I viewed were simple and on trend for the season. I also noticed some fun quirks to a few pieces, such as a jacket with the elbow area exposed and a zippered top with feathers.

New York born and raised- Ashley Michaelsen is quite the multi-tasker! This bi-coastal designer is also known for her acting and modeling. She launched her brand when she was just 21 and believes her brand mixes playful flirtiness and timeless elegance. She draws most of her inspiration from the stylish women of New York and LA.

Chasensully is a brand based in Corpus Christi, TX and launched by friends- Tiffany Foster and Kelley Cortese in 2007. The contemporary brand features fashion-forward, youthful clothing at moderate prices.

Los Angeles based Talina Hermann launched her namesake brand in 2008 and is inspired by her own experiences here in the U.S. and her native Ukraine. All her modern and streamlined designs are also manufactured in Los Angeles. She also has a collection that focuses on original graphic patterns inspired by many cities she has traveled to, such as LA and New York City.

Natasha Morse launched her jewelry brand in Fall 2013 and has since been gaining numerous fans. She crafts her statement pieces out of semi-precious stones, crystals, glass beads, pave diamonds and gold-plated brass.

Silva, along with her husband- Nubar created the first green jewelry manufacturing company in Los Angeles during the 90s, called- Silvana K. To this day, they have recycled over 250 pounds of copper per month from certified recycling centers. Very piece is manufactured in LA and is nickel, cadmium and lead free. I absolutely love this jewelry brand! Everything about them screams statement-worthy and would brighten up any outfit.

Be sure to follow Emblem Showroom on Instagram!

Alexander Vreeland Launches Parfumes Inspired by His Legendary Grandmother

Diana Vreeland was an extraordinary legend in her time. She was a Fashion Editor for Harper’s Bazaar for 26 years and Editor-in-Chief for Vogue for nine years, revolutionizing fashion and had a reputation for transforming everything she touched. She also spent sixteen years at the Costume Institute at the MET, creating a juncture between fashion and art. She literally changed the rules in fashion, thus changing the world forever.

Her Grandson, Alexander Vreeland has an extensive background in marketing, communications and had worked for such names as Ralph Lauren, Giorgio Armani and Calvin Klein. After taking over Diana’s estate, he got books about her contributions and achievements published yearly. His wife also made a documentary- ‘The Eye Has to Travel,’ which helped create a buzz on her life and legacy. This helped inspire Alexander to want to create something under her name. He thought that with her story, fragrances would be the most appropriate.

They started working with IFF (International Flavors and Fragrances) and brought aboard their best perfumers to create exclusive scents that would pay homage to Diana. The brand worked with Fabien Baron to create an iconic bottle from the 1920s and recreate it in numerous colors. The tall cap design is in reference to Mrs. Vreeland’s exaggerated proportions. The dainty tassle has a romantic twist. The color palette that was chosen reflects on her passion for combining colors. Lastly, the name of the fragrances are actual quotes from her, because as Alexander adds, “she loved words, she made up words, she used words interestingly.”

Alexander launched Diana Vreeland Parfums in August 2014 in New York City, with hopes of it turning into an American luxury brand. They launched with five fragrances and related products and sold them in the finest U.S. and European retail stores. This year, they plan to launch three additional fragrances, as well as home products.

The fragrances are:

Perfectly Marvelous– Inspired by Mrs. Vreeland’s love of red. She had a living room, that was nicknamed the “Garden in Hell” because of all the crazy reds and prints. It features scents of jasmine, cashmere and musk. Very sexy and more of a nighttime fragrance. Nice on men and women.

Extravagance Russe– Inspired by her love of Orientalism. She was obsessed with Russia and in fact, did two costume exhibits at the MET on Russia. The story goes that during her first trip, she brought along Jackie Kennedy, because Russia wouldn’t allow her to borrow any clothes or artifacts. So they went, negotiated and got whatever they wanted. She also loved the Ballet Russe and the extravagance of the costumes and ‎Nijinsky. The scents feature amber and vanilla bourbon.

Absolutely Vital– Inspired by her love of India. It features the scent of Indian Sandalwood, Turkish Rose and Egyptian jasmine. She used to dab Indian Sandalwood behind her ears every day before she would leave the house. This is also a fragrance that is great for men and women. It is great alone or to mix with other fragrances.

Outrageously Vibrant– Created by Carlos Benaim and is the fruitiest of the fragrances and features the scents of cassis, rose and patchouli.

Simply Divine– Inspired by her love of romance. It has the scent of tuberose and nutmeg and is very calming and fresh. This is also my favorite fragrance of the bunch so far.

Smashingly Brilliant– Inspired by her love for Capri. It’s fresh and zesty scents include citrus of Calabrian bergamot and lemon oil. Long-lasting fragrance. Great for men and women.

As Alexander concludes,”what is wonderful about fragrances is that you could keep changing them…I think that each fragrance has a story and you have relationships and you remember somebody by their smell and you remember yourself, by the smell you had with that person. It’s a very personal, intimate relationship that’s involved with fragrances.”

I had the wonderful opportunity to visit with Alexander for the launch of the parfumes at Neiman Marcus at the Galleria. The quotes are taken directly from Alexander. I’d love to personally thank the Diana Vreeland PR team, Sarah and the Neiman Marcus PR team for allowing me this opportunity.

Manor Fetes Spring Palm Springs Style Outdoor Launch Party

Houston-based home decor and gift online shop-Manor, recently feted their official Spring Launch at the lush wine garden at Fiori Spa. The 1960s Palm Springs- esque poolside affair offered everything ranging from festive beach balls, floating flamingos and swans, glitter cupcakes, gold accents and more. The glitzy evening, benefitting the Ronald McDonald House, was hosted by not only Manor’s stylish curator Beth Delozier-Hayes, but also fashion blogger Carrie Colbert. Guests enjoyed libations from: Ricca Gourmet Ice Cream Sandwiches, Glazed Donuts decorate your own donut bar, Bite Macaron, Creative Crepes, SlimRitas “Glitteritas,” Dripping Springs Vodka and The Tipsy Dessert Bar alcoholic ice cream. Keeping with the swan ‘sub-theme,’ Beth had enlisted the help of her Mother to create a limited number of fun swan straws made from what looks to be craft pipe cleaners. There were also numerous creative backdrops, provided by Blome’s Paperie and Sugar and Cloth that enticed the photographer in all of us. Day Zero Creative provided the fun signage throughout the venue, while the metallic pinatas were provided by Cake and Confetti. The Houston Zoo had representatives on hand to showcase a live snake, owl and armadillo. The little armadillo was too shy, so she remained curled up in a ball. Cute animals aside, guests were also able to shop some hand-picked ‘simply smashing’ gift items, such as: beach towels, fun donut and ice cream prints by Pittsburgh-based shop Lishy Lishy, agate coasters, gold piggy bank, gold and white zebra print stacking dish and bourbon marshmallows.

If this doesn’t tempt you enough, you MUST check out Manor for your decor and gifting needs!

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