1
Bloom Showroom
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AK Showroom
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The Revere – Boston
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Designer- Elene Cassis
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Adam Bernhard- (Former) CEO at Hautelook
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Footwear Designer- Jerome C. Rousseau
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The Rose Bowl Flea Market – Pasadena, CA

Bloom Showroom

In the heart of downtown LA’s historic district lies a quaint little showroom, tucked away in the owner’s residence in one of the historic buildings-turned-lofts. Bloom Showroom is independently owned by Jennifer Dermer and offers publicity and sales for emerging designers. Bloom’s mantra is to flourish or thrive. Bloom Showroom’s goal is to help the artists flourish and thrive in the fashion world…Helping new artists ‘bloom’… At this time, five lines are represented: Santina Lucce, Something Charming by Jolica, Lila Clare Jewelry, PERI and Casalinda Studio. The Lila Clare Jewelry collections were one of my faves when I toured the showroom. Each piece is made from eco-friendly sterling silver and other mixed metals, such as copper or 14K gold fill. Designer Clare Johnston draws her inspiration from her love of nature-from basking in the many acres of forest that was her backyard growing up in the mountains of North Georgia. There are three collections: Botanic, Luna and Joy. The Botanic collection focuses on nature in the Southwest with emphasis on the Prickly Pear Cactus. She casts their skeletons to form exquisite abstract cuffs, earrings and necklace pendants. The Luna collection is comprised of mixed metals that produce stunning combinations. The Joy collection offers impressions of lotus petals that are mixed with semi-precious gemstones. For more information, go to the Lila Clare website. The Santina Lucce line was unavailable to preview during my visit, but from what I can see from the images, the line is made for the modern bride. The line is made in America and takes reference from vintage and fine jewelry. So whether you need some fun and whimsical pieces to amp up your wedding attire or need some bling to jazz up your tee and jeans, then Santina Lucce should be on your list. For more information and to check out the images, go to the Santina Lucce website. Another cute jewelry line is Something Charming by Jolica. World-traveler and designer Jolica Taguiped became inspired by the native artisans in Europe, Southeast Asia and the South Pacific. After eight years of having her own shop, Jolica decided it was time to design jewelry full-time. She currently has three lines in the Something Charming collection: Lava, Nautilus and Mahjong. The Lava line is pieced with hand picked gemstones and Murano glass and individually crafted using the lost wax casting process. Jolica looks back at her French and Hawaiian roots for her inspiration for the Lava line. The lava flows on Hawaii’s Big Island are the heaviest influencers of the line. The Nautilus line offers a unique look with hand-hammered sterling silver before shell, gemstone or coral are added. The line is also inspired by Jolica’s love of the Nautilus shell. The Mahjong line is based off of the ancient Chinese game. For more information, please check out the Something Charming website. The last jewelry line and one of my other faves is Casalinda Studio. Casalinda Studio is an eco-friendly collection was founded in 2007 by mother-daughter duo Linda DaPra and Jennifer Dermer. The collection’s inspiration is based from California’s native flowers (influenced by the works of A.R. Valentien-who is commissioned by Ellen Browning Scripps to paint the endangered flowers), mudcracks and other natural wonders. The brand only uses recycled, reclaimed metals and fair trade, conflict free, recycled, reused or vintage semi-precious stones and beads. The brand’s goal is to create ‘guilt-less glamour,’ as explained by the brand, “California’s botanical, sea and geological diversity is an artistic treasure that is the motivation behind creating our pieces. We believe that we must all conserve this environment and preserve the diversity of life that exists here.” Casalinda Studio is based in San Diego. For more information, check out Casalinda Studio’s website. The last line represented is the eco-friendly clothing company- PERI Pure Eco Rag Industry. PERI founded the company in 2010 and is based in LA. She is inspired by her deep love for all the beautiful nature that surrounds her. The PERI motto is I am Organic, I am Biodegradable, I am recyclable. I loved checking out the clothes. The designs were simple yet cute and fun; from a navy-blue short sleeve jumpsuit with fuschia silk belt to a lovely ombre hi-low skirt. She has separates that work for every occasion, whether it be at the office or for a night out. Check out PERI’s website for more information. Check out Bloom Showroom via their new website!

AK Showroom

I was so pleased to hear that one of my friends- Amy Kim had recently opened up a showroom in the Cooper Building. I had the pleasure of working with her and Jen O’Brian- the lovely showroom manager during LA Market Week (June 2012). Not only did I learn a different side of the fashion industry, but I also found some amazing brands that they rep: Isabel Lu, Lavuk, Seventh Wonderland, Dra Clothing, Spencer Lacy, The Bikini Thief and Kinship. Here is my little Q&A sesh with Amy…

LAFS: What inspired you to start your own showroom?

AK: I first came into the Fashion industry back in 2006 working as a sales manager for a denim company. And when I paid my first visit to a well-known showroom at the Marts back then, I knew that this was what I would be doing.

LAFS: What brands do you carry and why?

AK: d.RA Clothing. I first met the owner Diana Ra when she was launching d.RA and we connected right away. At the time, she had left the Head Designer position at Patterson J. Kincaid to start her own label – and I fell in love with d.RA instantly. I believed in the brand from the start and hope it achieves the fame it deserves.

LAFS Side Note: d.RA is one of this blogger’s fave brands in the showroom! Love the girly and chic tops, skirts and dresses in fab solids and fun prints! The quality is great and I could definitely see myself having fun mixing prints with this collection!

Isabel Lu. Having come from launching a few Korean-American owned brands prior to opening my Showroom, Isabel Lu was exactly the type of brand I was looking to add to our lineup. The Collection is beautiful, fashion-forward, yet affordably priced for Contemporary. The owner Jane Moon has many years of experience in the industry and is quite savvy in all aspects. A great partnership.

LAFS Side Note: Isabel Lu had some great leopard print separates that I love and some of those maxi dresses would look great in my wardrobe. Everything in the Isabel Lu brand is classy and chic, perfect for the office and dinner after!

LAVUK Los Angeles. I’m a big believer of eco-friendly and earth consciousness. When we first met with Natasha Gindin – the owner of LAVUK for the first time, we knew there was something very special about her and the brand. She brings such unique style and vision to the table which is incomparable other eco-friendly brands out there. Natasha and LAVUK are headed for stardom.

LAFS Side Note: I’ve known the LAVUK brand (and the lovely Natasha) for a few years now. I love the brand… because not only is it eco-friendly as Amy had mentioned, but I love that Natasha takes risks in cut or silhouette…and it looks great!

KINSHIP Made in LA. We’re always to looking for a great new potential brand to launch and cultivate. And what better line to do so with than a trendy, hip, and affordable knit Collection? KINSHIP covers everything from basics, novelty, and graphics – truly something for everyone. Creative Director Alex Vargas and his team bring 10 plus experience in the knits world and have been waiting to launch their own brand for quite some time. We are working towards KINSHIP being the next household name in the knits arena.

LAFS Side Note: KINSHIP is a great brand for your basics. Alex has some unusually fun cuts in the tops and sweaters. I found that the material was nice and comfy!

SpencerLacy. We really wanted to represent some Australian labels – as we know the Aussie brands are very hot in the USA right now. SpencerLacy is a beautiful contemporary collection which all the finer stores always gravitate towards. The Collection brings the cool Aussie vibe and translates them into very wear-able styles for women of all ages.

LAFS Side Note: LOVE SpencerLacy as well! Actually, come to think of it, I’m loving all the Australian brands that have come out so far. The brand offers amazing flowy chiffon dresses in solids and prints. Oh and the knits… I tried on this oversize sweater and wanted to curl up on the couch with a good movie and hot cocoa and just be ‘snug as a bug in a rug’! So yeah, the knits are luscious! Then they also have basics, like tops, leggings, etc.

Swim Division – starting July of this year, we have added a Swim Division to the Showroom. Here are the brands we currently represent: Bikini Thief. This is an adorable Swim Collection which is getting crazy recognition in the USA right now – having been featured in the Sports Illustrated Swim Suit Issues and also sponsoring top women’s athletes! The owner Whitney Andresen is a sweetheart and it shows in the Collection – which is very sweet, girly, feminine, with the right amount of sexiness. Look for an exciting project coming up soon with a supermodel for next Spring!

LAFS Side Note: I didn’t get the chance to view this line in person, but from the looks of it on the website, the suits look nice! It’s also 100% made in Los Angeles.

Seventh Wonderland. Here is an amazing Australian Swim Collection which we just could not pass up, and which inspired me to add the Swim Division to the showroom. Seventh Wonderland is a fast rising star in the USA Market as well, having being picked up by some prominent retailers this year. Look forward to growing their presence in the upcoming seasons and beyond.

LAFS Side Note: Again, didn’t get the chance to see the line in person, but this line looks pretty rad from what I’ve seen on their website. Gorgeous prints and cuts. They take swimwear a little step further….

LAFS: What makes AK Showroom stand out from other showrooms in your niche?

AK: I myself come from the Corporate Sales Managerial background – in which where I was not only in charge of sales, but learned the ropes from the manufacturer’s end. I firmly believe that this enables me to work with all of my brands more efficiently (having been on the other side) and in better conjunction to cultivate and grow sales. I hired Jen O’Brien as my Showroom Manager because not only does she bring almost 10 years of Showroom Sales experience – but has represented every type of brands out there ranging from high-end to lower-end. She is extremely hard working and truly remarkable. I feel very fortunate to have her heading on my team.

LAFS: What can we expect to see from AK Showroom in the future?

AK: An East Coast Showroom is in the works. We will be joining forces with ELR Media Group NY to combine Sales and PR for the brands we present. Our target launch date for the NY Showroom will be September of 2012!

LAFS: How might we contact you if we want to do pulls, etc?

AK: Phone Number: 213-239-0496 Jen O’Brien: jen@akshowroom.com Amy Kim: amy@akshowroom.com

Thank you so much Amy and Jen! I wish you both huge success in the showroom! So, dear readers, if you happen to attend any of the LA Markets, please pay AK Showroom a visit! AK Showroom is also on Facebook.

The Revere – Boston

The Revere Boston
200 Stuart St.
Boston, MA 02116
PH: (617) 482-1800
WEBSITE

On my recent (and first) trip to Boston, I stayed at The Revere, which is conveniently located near Boston Common and many other historical places of interest. I had heard of this charming boutique hotel via Instagram and just had to check it out. The hotel opened on April 18th 2012, which was the 237th anniversary of Paul Revere’s infamous ride (hence the hotel’s name). Comprised of 325 guest rooms, 30 suites and one penthouse suite, this hotel is THE place to stay in Boston’s trendy South End neighborhood; as well as being a popular destination for live entertainment, dining and nightlife.

The interior of the hotel is contemporary with modern design, sleek furnishings, sculptures and timeless decor, thanks to BBGM Interiors. The front desk staff are friendly, knowledgable and eager to help with anything one might need. The staff uniforms were designed by Massachusetts College of Art & Design Senior students and were also locally manufactured by Classic Apparel in Everett, MA. After check-in, we took the elevator and were whisked away to our suite on the 19th floor. Once inside the suite, we were amazed at how spacious it was. The entryway had dark hardwood flooring that gave way to the sizable carpeted sitting room and bedroom. We had the option of stepping out onto the balcony from both the sitting and bed rooms. The balcony had sweeping views of the downtown Boston skyline, Boston Common and the Statehouse. The sitting room featured a cozy houndstooth couch, large LCD TV, oversize desk and mini bar (for a fee). The bedroom featured a Sleep Number bed, large LCD TV and a closet with sweet surprises: like a comfy robe and slippers (so welcoming after a long drive). The bathroom is located off the entryway and is quaint and minimal. I enjoyed two luxurious nights, bathing under a large rain shower head and washing off with their skin-care products of choice-Vancouver based Skoah. (Dear Skoah, the body wash was AH—mazinggg!) Then I spent the rest of the evening bundled up in the robe, relishing in the moment with the complimentary wifi and the latest episode of “Real Housewives of Orange County.”

The hotel’s amenities include a fitness center, business center, Emerald Lounge (nightlife), Rustic Kitchen (for dining), 225 seat Theater 1, a 35,000 square foot event space and Space 57- a 6,700 square foot multi-functional space. There is also the “Rooftop at the Revere”- the seasonal bar and lounge located on the seventh floor, near the indoor pool.

Unfortunately, I didn’t get the chance to use much of the amenities, as we had limited time, but so much to see and do. However, the hotel did not disappoint and was the perfect way to do Boston ‘right.’ The bonus was that it had a lovely balcony that didn’t make me feel like I was closed in. The staff was incredibly friendly- thank you to the gal who helped check us in on September 1st and to Tim. I was not really able to see the ‘Rooftop at the Revere’ in action, however the staff allowed me to check it out at night so I can see the dramatic views of the city.

It was a delightful experience and I hope to enjoy The Revere on my next visit to Beantown!

Huge thanks to Bryan!

Designer- Elene Cassis

I had the chance to sit down with and view the Fall/Winter 2010 of New York designer Elene Cassis. Elene is a graduate of Parsons and felt very prepared and driven to start her company right after. This June will mark the one-year anniversary of the start of her company. She defines her style, inspired by Chanel and Ralph Lauren, as “classic beyond belief with a modern twist.” Her clothes have a general color palette of black and white and have a European meets Jackie-O meets London feel. She uses natural fabrics and all the pieces are lined with silk. She is extremely detail-oriented in that she checks the quality of every piece before it goes out to boutiques. Her pieces have been seen on Booker T. Washington’s daughter, the Shannon twins, Stephanie Pratt, and the ‘Linda’ dress has recently been worn on Cheryl Burke.

The classic silhouette was evident in the collection I viewed. The dresses are very versatile in that they could be worn during the day and then jazzed up a bit to wear out on the town in the evening. They are also structured to fit curvier women as well. Elene believes that “everyone should feel special and wear designer clothes.” Prices range from $300-400 and are available in boutiques around the country (one being Petro Zillia here in LA). Her NY showroom is located at 252 W. 38th St. (between 7th & 8th Aves.) and her office number is (212)784-0696 and fax is (212)784-0699. Check out www.elenecassis.com for online shopping and more information.

Special thanks to the designer, Elene Cassis and Carla Bate of Spin Shoppe PR!

Adam Bernhard- (Former) CEO at Hautelook

Yours truly had the exciting opportunity to sit down with Adam Bernhard- the founder and CEO of the popular and ever-growing e-commerce site, Hautelook. What amazes me is that the company is only two years old and is doing remarkably well [whether growing internally with employees or externally with its member base] during this economy. For this interview, I did something a little different. I not only asked some of my own questions, but reached out of my fans as well, asking them ‘if they had one thing to ask the CEO of Hautelook, what would it be?’

LAFashionsnob: What made you want to get into fashion?

Adam Bernhard: I’ve been around fashion since I was a kid. My mother’s in the fashion business. She owned a textile company and buying office. One of my first jobs was working at a retail store- Fred Segal when I was 17 years old…and so I worked there for years. Even while I was in college I worked at Fred Segal. I always loved being around clothes. It was kind of a family industry that we were in.

LAFS: Of all the names you could have named the company, why “Hautelook”?

AB: Hautelook represents a couple things in the fashion business: ‘Haute-couture’ for one, which is high or high fashion, ‘Haute’ the word in and of itself, in French means ‘high’, so the concept of it being a aspirational site we wanted to make sure the name carried with it aspirational thought process. Psychologically, you think ‘Haute’ is a very elegant word and the word,”look” actually is a word used in the fashion business. So on photo shoots, no one really says, “oh I like that outfit”, they say, “oh I like that look” and when you’re backstage at fashion shows they call the different outfits “look 1, look 2, look 3″..etc…depending on when the girls are walking out. In fashion always, there’s the new “look”…The word ‘look’ is highly correlated to the fashion business. So ‘haute’ which is ‘high’ and ‘look’ which is very ‘industry terminology’…just seem to go well together.

LAFS:What is the purpose behind the “legendary big comfy green chair”?

AB: When I had just started the liquidation business, I had just come off running a label called, “Joie” and I was in my apartment and every morning .. I would get up like I was going to work, take a shower, get dressed and go sit in that chair like it was my office. I would start to call my friends in the business and see if they had extra goods for me to sell.  ( My friend had an office up the street from my apartment and when I needed to send a fax I would go to his office and I would sneak in there and I would send faxes from his fax machine because I didn’t have one in my apartment. ) And so that chair lives on and I won’t let anyone throw it away.

LAFS: What sets Hautelook apart from the other companies (ie Gilt, Rue La La)?

AB: Part of it I think, is the culture and the roots of our business. This business comes from me being in the apparel business. We had never seen this idea. We had a liquidation  business (post my running a label)  and the business really came out of us wanting to provide brands with a better way to clear their access inventory by protecting the brand from anything that would harm their brand identity and we wanted to figure out a way to make more margin for them. So it was a fortuative timing that we happen to launch the site during one of the worst economic downturns that this country has ever seen. So we were fortunate enough to have that on our side and we had the wind in our back and it really just took off so quickly.

LAFS (on behalf of Crosby Noricks-PR Couture): Given the proliferation of similar sites, how do you continue to differentiate Hautelook and retain/extend your community?

AB: As a first-mover we have an advantage that our site is recognized as one of the leaders in the space. We are able to leverage that because we are a west-coast based company in and of itself the culture and the brand of Hautelook is more of a casual-lifestyle brand,compared to the east-coast players in the space who are much more New York based and east-coastcentric so we have more of an inviting atmosphere of inclusiveness rather than exclusiveness and we wanna make sure that our membership continues to grow with that feeling of being a member is open as an invitation to all people no matter who they are, where they are, at what social bracket they’re in, what ethnicity they are, the gender…Now we have mens. So our focus is to differentiate by being inclusive rather than exclusive  and we are letting brands know that we’re reaching a huge customer base of customers that wanna know more about what’s going on w/style as opposed to us dictating what we think style is.

LAFS (on behalf of Crosby Noricks-PR Couture): Why should a designer consider a sale through a company like Hautelook? Any success stories to share?

AB: When we first started the site, it was an exhaust vehicle for brands to be able to clear their inventory. What we quickly realized was that this was a incredible marketing vehicle for brands to be able to reach our close to three million customers on a regular basis. Seventy-five percent of our member sales , when they buy something from the sale from the brand, they go to that brand’s website . Fifty percent of the people that buy something from one of our sales they go and go buy and purchased that brand post the sale at either brick-and-mortar or online store and twenty percent said they bought an item from that brand post the sale at full price. So we’re getting brands a new member into their the brand culture and this is the real exciting part of what’s happening in the flash sales base that is not just a exhaust vehicle, but it’s a marketing vehicle.

LAFS (on behalf of Crosby Noricks-PR Couture): How does Hautelook promote itself off-domain?

AB: We have been fortunate enough to have our community of members basically build our business. The bloggersphere has really retold our story, brought sixty percent of our members into our membership base into our database and it’s been really a fantastic word of mouth growth . Plain and simple, it’s one of those phenomenons where people like to talk about it. It’s one of those things, people like to hear about it, it’s great, they like to share. Like the proliferation of the social web , people like to share what they’re doing more so then ever. So as they continue to share (girls love to share about their shopping experience) so we are continuing to escalate our ability to allow them to share information. And you’ll see something coming out in our iphone and ipad apps in the next couple months.

LAFS (on behalf of Crosby Noricks-PR Couture): What excites you about coming to work each day?

AB: I think it’s the atmosphere and the people here.We’re doing so many new things every day it’s a undiscovered territory where our business is there’s no road map in doing what we’re doing. It’s the discovery similar to every night we re-merchandise our store so every morning there’s new discovery for our members and it’s similar for me when I come to the office . There’s new challenges every day, there’s new exciting frontiers , new problems, there’s always something new for us to focus on. This is a very young atmosphere here, the employees are all very young and it’s exciting to see how everybody’s just working towards the same goal and it’s a very pleasurable place to work.

LAFS (on behalf of Crosby Noricks-PR Couture): What are three things you wish you had known before you launched Hautelook?

AB: I think not knowing sometimes allows you not to have fear. There’s a lot of things that if I knew it, I probably wouldn’t have been able to build this business as big as it is. The three things I wish I didn’t know, I still wish I didn’t know. So I know now what I knew then, I probably wouldn’t have started this business. My advice would be: don’t worry about you don’t know, learn what you don’t know and don’t be afraid. You have to just go with your intuition some of this obviously when your building a business from scratch it’s all about that feeling that you’re gonna have to make a decision and once you make a decision you’re  have to stick with it. You have to be big enough to admit you’re wrong. At some point, when you know something’s not going your way you have to cut bait and move on.

LAFS (on behalf of Rebekka Lien): What is your life goal?

AB: I enjoy life. So I live as hard as I work and my goal is to experience life as it comes to me. I want to see the world. I love travel. I love that we (here at Hautelook) put a stamp on a new form of doing something, which is the new form of retail. So for us to have a lasting impression on the mindset and way in which people shop, that’s really exciting  for me.

LAFS (on behalf of Emma Zerner-model/singer/actress): How do you always look and feel “haute” and meanwhile retain your sense of self?

AB: Hautelook doesn’t define me. It’s a company that we have all built together so I am still me and I think part of our ability to build this business was my relationships out there in the marketplace and I think it’s you need to be true to who you are -always . People who change over time, I guarantee you, people from grade school will say I’m the same guy I was then , nothing has changed about me, I do exactly the same things I was doing before . Like everybody else, I eat, I sleep, I breathe, I exercise. I have the ability to meet with people that because of this business allow me to continue to collect deeper levels of information because we have garnered a status here at Hautelook of a “frontier blazer,” and so that’s exciting for me . I now am able to spend time with individuals that  are leaders of business to completely understand how we can develop our business.

LAFS (on behalf of Jane Chen): What are your favorite stores or places that you go to that always has that something special for everyone?

AB: I’m very particular with my gift-giving. There isn’t one particular store where I shop. When I buy gifts , I really think about what that person’s likes are and anytime people ask me what I should get them I say what do they do? What are they into?What are their hobbies and passions? Mine are pretty evident, you see around the office, I have modern architecture books, art books, calenders by famous artists… So for me, I’m pretty transparent. Art, architecture and travel are my passions so when people buy me things, they know and so when I say to my friends and when I go to buy gifts for people, I really focus on who they are and what they like rather then the stores i find appealing to me because I’m buying something for someone else.

LAFS: In closing, what advice would you give to young entrepreneurs wanting to start their business, and in this shaky economy?

AB: This is the best time to start a business. It’s all about change right now. It’s all about evolution. People are looking for different ways to do pretty much everything. So I believe this is the one of the most opportunistic times we’ll have in our lifetime. The economy has turned in a way where there’s a lot of great talent out there on the streets of if you’re able to start a business and get some great people, whatever you do, do it with conviction. If you believe in it, you gotta go for it, that ‘s the number one thing.  I think being an entrepreneur is one of the most exciting things you can ever do. but what you need to understand when you’re an entrepreneur is the highs are very high and the lows are very low. so you better be thick skinned if you’re gonna start a business. You gotta be able to ride the wave and be able to understand that there’s gonna be good days and there’s gonna be bad days. If you just go to work somewhere and you’re just getting a check every week, yes that could be fulfilling, but if you’re going to go the route of an entrepreneur, you have to have that mindset of when it’s going great, that’s when you need to worry, because it can turn in a second. and so you need to be able to ride the highs and ride the lows and keep a calm, cool and collected head.

NOTE: Many thanks to Executive Assistant Christine Elmassian for helping to set up the interview, to Adam and to Kate Petreccia of Paqit for providing five boxes of Paqit for my five fans that provided me with questions. And the lovely people who provided me with questions: Crosby Noricks, Rebekka Lien, Jane Chen and Emma Zerner!!

**You can sign up to become a member of Hautelook on my blog. Thanks!**

**Photo of Adam provided by Hautelook….. 2nd photo is of the Legendary Green Chair (taken by me)**

Footwear Designer- Jerome C. Rousseau

Kindly move over Mr. Blahnik…There’s a fab footwear designer that everyone NEEDS to know about! LA-based Jerome C. Rousseau is the latest “IT” designer to hit the mainstream with his impeccable taste of unique silhouettes. Jerome is like ‘the guy next door’ and quite delightful. So, I was honored when he invited me over to his new studio in Hollywood one afternoon to catch up (from our first introduction at MAGIC back in August). The studio space was still being renovated at the time, but the majority of the work was done. All the shoes had their respective places on the shelves, so it was easy to pour over them. Jerome was kind enough for show me some of the other shoes that weren’t at MAGIC and showed me some sketches for his Spring 2012 collection. All I can say is: Bellisimo!!! Seductive femininity at its finest! We also had a more in-depth discussion about his line, which launched in Fall 2008. His fascination of shoes and design started back in the 90s, when he saw the band, Deee-Lite on MTV and noticed their platform shoes. It was during an art class in high school, when he found himself drawing the shoes from the video and realized that he wanted to design shoes. He studied at Cordwainers College and worked for several shoe designers in London before moving out to Los Angeles. It turned out to be a great move for him, because things took off- from a feature in British Vogue to Charlize Theron wearing a pair of his shoes. Inspiration for his collections vary from season to season. He doesn’t do any research, he credits whatever he’s loving a few months beforehand (whether it be a painting, a musician, a sculpture, artist- Kazimir Malevich, muse- Siobhan Fahey and being in California…) and uses that for some inspiration. He loves designing peep-toe booties and loves simplicity and simple peep-toe pumps (especially the ones that show just the right amount of toe cleavage). Fans of the peep-toe staple include: Charlize Theron, Cameron Diaz and Katie Holmes. What makes the Jerome C. Rousseau brand stand out among other high-end shoe brands is that inspiration is very important to him. Also, the cut and silhouette of the shoe makes it very distinctive, like where it’s cut and where it hits the foot. Prices for the line range from $495-1,200…depending on material. The Spring 2012 collection is inspired by British artist, who is based in New York- James Nares. Jerome loves the simplicity of the large paintings and the richness in the colors and shapes. He mentioned that the collection will be minimal and feminine, but also a little flirty (with some references to Marilyn Monroe as well). Boutiques in LA that carry Jerome C. Rousseau include: Arcade on Melrose, Madison in Beverly Hills, Fred Segal in Santa Monica and Saks 5th Ave in Beverly Hills. For more information on the brand, go to his website. To schedule an appointment, etc., email Ali at: Ali@jeromerousseau.com. Thanks again for having me stop by, Jerome, Ali and Renee!

The Rose Bowl Flea Market – Pasadena, CA

~The second Sunday of every month~

Located at:
1001 Rose Bowl Drive
Pasadena, CA 91103
(323) 560-7469

http://www.rgcshows.com

Admission:
9am admission is $8.00 and children under 12 are admitted free with an adult. There is an express admission from 8:00am – 9:00am at $10.00 per person, an early admission from 7:00am – 8:00am at $15.00 per person, and a special preview VIP admission from 5:00am – 7:00am at $20.00 per person.

After six years of living in LA, I have never had the chance of exploring the famed Rose Bowl Flea Market in Pasadena- until just recently, when the BF and I ventured to the Rose Bowl one Sunday. Of course it was everything I read about… Massive…Have to arrive early…Best vintage around…etc…

The booths sold everything and anything you could imagine. Jewelry, books, shoes, furniture, beads…and even an antique prosthetic leg. I was deliriously overwhelmed at the vintage pieces. I saw dainty hats, sequined tops, old Dooney & Bourke for $12 and Louis Vuitton purses, Prada and Ferragamo shoes…my list can go on and on. One vintage vendor I have to point out is Trini’s Treasures. Owner Trini Varela has the best variety of vintage gowns, dresses, jewelry and hats around, some pieces of which have been in the TV show, “Mad Men.” Her prices range from $10-500 and she also carries vintage designer as well. For more information or to get on Trini’s email list, contact her at dondanv@aol.com.

There were a few other vendors I would like to spotlight. Urai is the designer of handmade jean purses and fun sandals. The name of her company is Ramahandicrafts. Urai and her team can make up to four pairs of sandals in one day. Her sandals are also very affordable at $20 a pair. I saw my friends Sandy and Sebastian of the line, Yoga Army- selling some pieces from past seasons. I also noticed that Kami Shade and Rachel Broussard (Supastar) were also showing their lines. Sandy and Sebastian’s friend, Michaelyn “Mikie” Whitlock was selling some vintage pieces; reworked rompers for $15; original vintage, as well as reworked jewelry for a reasonable price range of $10-110.

I had an overall fun experience. Next time I know to come early (around 8am), carry cash (as the ATMs are only at the entrance (from what I noticed), bring a small shopping cart (for the larger purchases and so your arms don’t get sore from browsing the thousands of vendors and miles of walking) and plan on spending pretty much the whole day there.

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