Project Ethos: Culture Shock 3.27.09
BoxEight Presents, Li Cari Fashion Show
Runway Rhythm Showcase 2/28/09

Project Ethos: Culture Shock 3.27.09

* ” Project Ethos bridges the gap between Indie and Mainstream worlds and provides opportunities for previous unrecognized talent.” *

This year,  I had the opportunity to attend the bi-annual event, Project Ethos, held at the Vanguard in Hollywood. The theme was “Culture Shock”.  The charity partner for the event was ‘Raising Malawi, who’s goal is to end the extreme poverty that Malawi’s two million orphans and other children have to suffer from.  The red carpet event boasted eight designers,  eleven artists, three bands, two DJs and fifty-six models.

After a colorful dance by Groovaholix, who were keeping to the “Culture Shock” theme, wore tanks that represented different cultures around the world…the seven-designer fashion show started.

AGAPE- A feminine contemporary line, designed by Danyela Jelovac had draped dresses and seperates that had a European flair but a hint of American modernity. The muted colors were perfectly styled with purple tights that went over the heel, which reminded me of a somewhat “mod” style. You can email Danyela at danyelaj@hotmail.com.

MIDNIGHTMARE- The dynamic duo Judy, Donna and Phong Hong are the creative geniuses behind this contemporary line that was inpspired by the mysterious shadows that are formed at night. All the designs on their tees are original hand-drawn illustrations. I LOVED the vest and skirt seperates that were made from feathers! Their designs will be available  in their online store and some boutiques. Their site is www.midnightmare.com.

MIMEKI- This is a handbag line created by Rochelle Thwaites. Mimeki means, “I made it,” in Jamaican. Her line has a following that features celebrities and other fashionistas alike. At one point during her show, two models walked out, instead of wearing clothing, their bodies were beautifully painted. It created a “WOW-factor” with the audience. Her website www.mimeki.com is currently under construction.

COWGIRL HEAVEN- Fun and flirty party dresses that are designed by Houstina Summers, were inspired by ribbons and bows, also Barbie meets 50’s Pin-up. Check her out at www.cowgirlheaven.foliosnap.com or email her at cooltina33@hotmail.com.

LAVSH- Alfred Lape is the creative visionary for this line. He has had no formal education in the fashion industry and is responsible for the patternmaking, sewing, the rest of the design process, as well as the business aspect. He showed very sophisticated shirts, jackets and pants during the show. Every piece of Lape’s collection is sewn with love and care. For more information, go to www.lavshlv.com.

LUXCHER- This contemporary line designed by Naoko Yoshihara takes its name from two French words, “lux”- “luxury” and “cher”- “beloved”. All her clothes that were on the runway that evening were very feminine and sophisticated and could easily take a woman from day to evening. Her email is luxcher@gmail.com.

THE OTHER DUCK- Created by Cheryl Koo, and was derived from the “Ugly Duckling” story. Her line is for those who are the non-conformists, the people are aren’t afraid to stand-out…the outcasts…if you will. Every piece she makes has a message behind it, which is also her personal life message. The models had make-up that represented black masks around their eyes…the dark make-up with the dark clothing was very goth-like. There was a slight twist behind the coats…the lining had color…bright and fun. One of the models also came out in a strapless sheer gown and doing ballet. I do love it when models add a little something extra other than just ‘walking’. Cheryl’s hip site can be found at www.theotherduck.com.

DEVIOUS-DAMZELS- Designer Maria Peralta was inspired by the silhouettes of the 80’s- shoulder pads, dolman sleeves and glitz; along with the art of East LA culture. Her tees had graphics that were edgy and explosive. Her website www.deviousdamzels.com is under construction at the present, but in the meantime, her email is quitedevious1@aol.com.

SPONSORS: Sexy Hair, Jody Domingue, LookBookLA, Sean Healy Presents, BDPR, Covenant House California, 99% Entertainment, Raising Malawi, M2 Event Design, My Studio, Beta Records, Not Rated Productions, Jin and Quinn Productions, Felulu Cosmetics, Agent Training Network, Groovaholix, Paul Mitchell: The School, Illuminate Collective.

Special Thanks: Brianne Bear; Jason Peskin;Erica Carbajal; Monica Ruiseco;my fellow Ethos girls: Kristen, Claudia and Janice and the rest of TEAM ETHOS; Jody Domingue Photography, Ryan Jones, Parris Harris, Felix Salzman (LookBookLA)… For more information on Project Ethos, go to www.projectethos.com.

BoxEight Presents, Li Cari Fashion Show

It seems that 20 year old designer Jazmine Whitley has done it again! The Li Cari show ended the BoxEight Fashion Week on the 15th at the famous Los Angeles Theatre on Broadway with not an empty seat in the house and not to mention the media frenzy. Before the show, my friend Hannah and I mingled with friends and met new ones in the imacculate six-story lobby of the theatre. A few minutes before the show was to start, we made out way into the theatre to scope out seats. Due to the seats being so far back, I had to move up to the center aisle and stand with the rest of the media. Ok, I mentioned that I had to STAND…well in five inch heels that is… and the show went for fifteen minutes…YOU do the math. 

Promptly at 10pm, BoxEight founder Peter Gurnz came onstage and gave a brief history on BoxEight’s influence at Fashion Week and then he introduced his team. Then, the show began.

Jazmine’s inspiration for her collection was back-to-basics. The silhouettes were classic and had a ‘Jackie-O’ look. She “wanted to convey a sense of the basics and nature.” She is also aware of our country’s tough times and wants people who wear Li Cari to have a peaceful mindset, which starts when they go to their closets to pick out something to wear in the morning. There was another designer that shared the spotlight that night.  She is Lynn Curtin, founder of men’s and women’s Cuff Luvv Collections. You also may have recognized her in the last season of Real Housewives of Orange County fame. Her rocker inspired cuffs for the show worked well with Li Cari’s classic style.

           Lynn started the company a little over three years ago, however she’s been designing most of her life. She was tired of giving her friends the same gifts over and over again, so she decided to take matters into her own hands. Now, her cuffs are sold at Fred Segal and other small boutiques around the OC area, including Duo, in Laguna Beach which on every first Thursday of the month, they host a small party. Even Stephan Tyler was given one of her cuffs. She has a new cuff coming out, which is more economical and is about an inch wide, but still with the iron cross and studs  and will sell for $99.  It takes around an hour from design to finish, though depending on the leathers. She is in the process of getting a manufacturer, due to getting more involved with the higher-end retail shops.  You can currently read about Cuff Luvv in this month’s issue of Orange Coast Magazine on page 26 and shop her collections at www.shoplynncurtindesigns.com.

Special thanks to: Hannah David,  Jose’s “Luxury Taxi Service”, and Susan Costa of WCM.

Runway Rhythm Showcase 2/28/09

What mixes fashion, models and hip choreography? Why  “Runway Rhythm Showcase” held at the Celebrity Centre on the last day of February. The brain-child of  Samuel Westley, featured six incredible designers as well as up-and-coming models, both male and female, ranging from kids to juniors to adults. I was incredibly lucky to be sitting in the front row, getting wowed by the rhythmic choreography (another endeavor by Wesley), performed by the models.

    In 1991, Mr. Wesley founded “Runway Rhythm”, though, at the time, it was another name. The company is based on Christian ethics and they strive to bring about emerging designers, models and entertainers. For more information on this inspiring man and the company, go to www.runwayrhythm.com.

May I present the ‘designers of the hour’…

QUEEN AMINAH- The African- Inspired clothing is sold at the African Marketplace in Crenshaw Mall. The Queen Aminah label features colorful tunics/tops, pants, dresses for men, women and children.

RAW- The designer for this line pays high attention to detail in her clothing. The line is eco-friendly, meaning that she uses natural fabrics and recycles old clothing to make beautiful new creations. RAW was featured in the Runway Rhythm Adult Show. For more information, please contact erinnvogt@gmail.com.

ARIANA’S BOUTIQUE- Located in Valley Village, this boutique features one-of-a-kind special events, wedding, prom, casual and club wear and accessories from international, as well as local designers. These pieces are available in juniors and womens sizes. ARIANA’S is located at 12464 Magnolia Blvd. Valley Village, CA 91607. Their phone number is 818-602-6334.

NIC- The designer, Nic, emphasizes design, texture and color into her collections of day and evening wear. She is currently getting her 2009 loungewear, made from silk charmeuse, ready for viewing at future events.  

COWGIRL HEAVEN- Designer Houstina Summers awed the crowd with her colorful party dresses. The models strutted down the runway, while also performing a dance routine that  truly fit the CowGirl Heaven ‘look’. Houstina’s inspiration for her new pieces included in the collection that I had previously seen in another show; was “glitter”, she loves sparkle and it indeed, showed in her collection. She also designs for the plus-size women as well, as were shown in the runway show.

HEIR- This line, founded in 2003, features fun designs for men, women and children. Heir is showcased in 90 stores nationwide as well as online. The company is also following the “it” trend of the season by being ‘Green’ in their baby line.

7  STAR- Designer Michilen continued to impress the audience with flowy dresses, perfect for the Summer season. She also provided the men with African-Inspired tunics and pants and they did a fantastic job showing off her designs and even walked her down the runway at the end of the show.

Special Thanks to Jeena Quansah for being a wonderful MC for the show and for providing additional information about the designers, the twins from www.twinofakind.com,  who provide self-esteem classes to children and adults; the models, Sam Wesley and his wife, hair/make-up provided by Miss Tanya’s and Marinello School of Beauty.

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