Tag - beverly center

The Body Shop's "Brush with Fashion" Blogger Event
Fashion's Night Out- "LA Style"

The Body Shop's "Brush with Fashion" Blogger Event

I had such a blast at The Body Shop’s launch of their new eco-friendly line, “Brush with Fashion,” which they collaborated with the London College of Fashion. The limited-edition line comes with built-in brushes and is made from the finest Community Fair Trade ingredients, such as marula oil. The oil is known for hydrating the skin without causing breakouts. It is derived from the Owumbo women of Namibia and because of the trading with The Body Shop, it has allowed over five-thousand women to build their own factory. Along with being fair trade, the line is designed to be fashionable (hence the name), which is why The Body Shop collaborated with the London College of Fashion. They chose the artwork from 21 year-old fashion illustration undergrad- Katarina Voloder because her sketch of the eye and brush gave the packaging a very fashion-forward feel.

That evening, along with viewing the line and new products (at the Beverly Center store), I had a once-in-a-lifetime opportunity to have my make-up done by celebrity make-up artist- Shalini Vadhera. Before speaking with her, my face received some preliminary pampering by MUA Roxie; who cleansed my face with The Body Shop’s famous Tea Tree products and putting on foundation and the Spring 2011 eye shadows from the new line. I was then whisked over get my make-over by Shalini. She has an intense passion for beauty and making women feel empowered and motivated. This passion stems from her Indian background and traveling around the world, in search of the best beauty secrets. She has since come out with her book, Passport to Beauty, which goes through her favorite beauty regimens from all over the world; such as Brazilian women chomp on beetroot to enhance their tan, whereas Indian women massage hot coconut oil into their hair to make it stronger, thicker and shinier, or the fact that Chilean women mash up fresh grapes and add two tablespoons of flour to make a paste that will revive their skin and make it ten years younger. That evening, she was serving as The Body Shop’s spokeswoman, explaining that this Spring’s trend is the ‘no make-up make-up look;’ as well as smokey eyes, but with a lot of color, pink cheeks and bold lips. But she suggests to not put it all together, instead, pick your best feature and make it pop. She also highlighted her favorite picks from the line: the ‘Illuminating Face Base’- apricot in color, which reflects light and evens out skin and helps cover up flaws. It can also be used to replace make-up. The next item is the ‘Tailored Cheek Pen’, which comes out clear and works with your PH level, creating the perfect cheek color. Her last choice is the ‘Big and Curvy Waterproof Mascara’- creating the perfect lashes.

For more information on the “Brush with Fashion” line, new products like: Honey Bronze and the Shower Gels for Earth Lovers, check out The Body Shop’s site. Also, be sure to to read about their Stop Sex Trafficking of Children & Young People campaign; they just launched Phase 2 of the campaign last August and be sure to sign their very important petition here to lobby for “Safe Harbor” laws in all 50 US states.

Special Thanks: Lara and Rita from The Body Shop, The Body Shop-Beverly Center, Paul Nathan, Roxie and Shalini.

**Official after-shot with make-up… Photo by Paul Nathan and The Body Shop **

Fashion's Night Out- "LA Style"

Fashion’s Night Out (FNO) is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, boost the industry’s economy and put the fun back in shopping. In the United States, FNO is a collaboration between American Vogue, the Council of Fashion Designers of America and various cities including NYC and LA.

This year marked the second annual Fashion’s Night Out for Los Angeles. Over 300 retailers participated in this city-wide event. I attended the opening ceremony, held at the Beverly Center and the hub of all the festivities. It was hosted by LA Mayor Villaraigosa, West-Coast Editor of Vogue- Lisa Love, Will.i.am, Perez Hilton and Stephanie Pratt. I wore (my own design) a dress made from the FNOla tees- designed by FIDM student Mark Blaskovits and benefitting the California Fashion Foundation with 100% of the proceeds from tee sales going to their scholarship fund for fashion education. I had the opportunity to briefly get Perez Hilton’s and Anjelica Huston’s input on FNO. According to Perez, FNOLA is a “very clever way to make money and fool people into thinking it’s all about fashion. It’s about money, commerce and consumerism and being slaves to that…But if you wanna be a slave, you might as well look good.” He also did a fabulous job at promoting his site, Cocoperez, “which is so FIERCE, it will blind you!” Anjelica had a lighter approach to FNO. “I think the people in America feel the need to celebrate something. The times have been grim and we need a bit of fashion in our lives…”
The event started with a welcome by the Mayor who urged the crowd to “shop til they drop.” The fashion show was the highlight of the evening, showcasing the latest trends from various Beverly Center vendors.
It was such a bummer that the evening ended at 9/10pm. FNO needs to extend to the next day (yes, I know it would defeat the purpose, but there just wasn’t enough time to hit every event…). But I was able to visit the Anya Hindmarch store on Robertson Boulevard, where you could pick any purse in the store (except the sale items) and pose with it during a mini-photoshoot by photographer Brian To. The best pose gets to keep the purse. I then had to rush off to the Grove for the Bloggers Cafe for Two Point Oh LA and Fashion Los Angeles. I mingled with my fellow blogger gal-pals and watched as a few of LA’s top stylists: Margaret Sche, Kadi Prescott, Reah Norman and Bree Cooley, and Kallah Maguire offered up some styling tips (and demonstrations of the looks on mannequins and models). We then ventured over to Nordstrom and waited to catch a peep at Fergie, who was making an in-store appearance for her shoe line. Meeting her was impossible, due to the insane amount of security and the mob of kids and teens. The night was a major success and very exhausting, but I’m looking forward to next year’s, as I’m sure it’ll just keep getting better and perhaps even better.

Special Thanks: J, Shirley Watson (Media Contact for FIDM) and her lovely assistants, Cynthia Ruiz (Board of Public Works, Commissioner, Fashion Liason, City of Los Angeles), Nicole Williams (Project Manager-City of Los Angeles), Steve Valentine of the Valentine Group, Kristen Calavas, Mik of Serfontaine Denim, Ilse Metchek of the California Fashion Association, Lisa Love, Anjelica Huston, Perez Hilton, Mena Suvari, Mark Blaskovits, Diana Bianchini of Di Moda PR, Kelsi Smith, the fellow bloggers, Michael Venedicto of Fashion Los Angeles and all the volunteers, models, stylists and designers.

**Photos by Brian To**

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