During my trip to Los Angeles in March, I had the opportunity to stop by Caro Marketing‘s new downtown digs while attending their Coachella event- Carochella Zen Den. Caro’s fashion branding extraordinaire- Caroline Rothwell opened this event exclusively for LA’s top bloggers, stylists and editors as part of the pre-festival activities that were taking place throughout the city. The lofty space was transformed into a mini-boutique and zen lounging space for guests to relax and enjoy. The event was also hosted by YMI Jeans and featured brands such as: Coye Nokes (their Inas flat is TO DIE FOR), Hare+Hart (sustainable leather accessories), Carmen Steffens, Lelis Collection (made in the USA and creator of one of the cutest ruffled floral blouses), d.RA Clothing (adorbs floral crop tank tops), Egg by Susan Lazar, LATS, Globio Juices, Kind Bar, Lovemade, Mario Badescu, Raw Elements Sunscreen, Snaptats, and Sthenos. DJ Amy Pham provided beats for the event, while Flashtag offered a photo booth to capture fun moments. The event concluded with sunset meditation by Aliign.
The luxury Brazilian accessories brand, Carmen Steffens launched its Fall Collection at the Westfield Fashion Square in Sherman Oaks. Why Sherman Oaks…you ask? Carmen Steffens wants to appeal to everyone, not just celebrities or Beverly Hills clientele. They want to reach out to those who love fashion but can’t necessarily afford the Louboutins, Manolos or YSLs. Carmen Steffens pride themselves as being a brand that only carries one size or handbags that may only have one for the entire US market. The brand sets the highest standards to make sure that their focus is on style, exclusivity and comfort. Especially comfort. The shoes are made with a composite or rubber sole that allows people to walk on hard floors with ease (and I was told that that’s why their stores have marble floors and not carpeted floors…to demonstrate how comfortable it is when trying out the shoes). When trying on the platformed shoes myself, I too, believed in the Carmen Steffens comfort… I felt a difference when walking around and loved the way the shoe had a slight upper curvature that I believe would help to relieve the bulk of the pressure at ball of the foot. Prices to own a Carmen Steffens piece range from: $150-760 for shoes/boots, $190-850 for handbags and $180-190 for wallets.
Special Thanks: J, Michael Shane of Gorgeous PR, Mark Willingham- President of US Operations, the helpful sales staff of the Fashion Square Carmen Steffens store- 14006 Riverside Drive, Sherman Oaks, CA 91423.
NOTE: Along with the slide show of pix from the event, Michael was kind enough to give me the link to the CS virtual fashion show. They reinvented the fashion show by making it mostly animation but the CS products are not animation. Enjoy!