Tag - concept LA

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Concept 3rd Night (Jen Awad & MILA)
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Jen Awad/Concept LA-2nd Night (LAFW 2010)

Concept 3rd Night (Jen Awad & MILA)

The last night of Concept LAFW, I had the opportunity to see the collections of Jen Awad and MILA (I unfortunately didn’t make the Bryan Hearns show). Jen’s collection was titled, “Dolls After Dark”- a fairytale dream of dolls and playing dress-up. The models played up the part while boasting Lady Gaga shades. Jen’s signature visible stitching was evident in most of the looks, as well as the bustier and sweetheart necklines. Her logo even made an appearance on a dress and top. My favorite looks were the lavender sparkly dress, the skirts with the flirty draping and ruffles and the short and longer pleated dresses with circles at the bust. MILA designer Mila Hermanovski (and Project Runway season 7 finalist) titled her collection, “Rutilated.” She was inspired by her fascination with mineral formations and the layers of opacities and textures at which they grow and appear. She used mostly all natural silks, cottons and leathers in her collection. “The play of scale and print, in addition, add a surreal touch and refer to the other side of the paradox which is the man-made object that attempts to look natural.” I loved the loose, flowy fit of some of the dresses, along with the geometric prints. The accessories also were very earthy and geometric and worked well with the collection and did I mention that I want a pair of the cute leggings in my closet?!

The installations that night were Katie Kay, Curly-V with Mercura NY sunglasses, Poly Chic and Kao Pao Shu. Curly -V’s installation indeed brought a smile to my face. This was his first collection since working with Jeremy Scott. His designs were bold and unique. My favorite piece-a dress that had yellow hearts with smiley faces on them. “Curly-V is for the dreamers of the world- it represents the beauty of the people and their unrelenting spirit to follow their dreams…” For orders or lookbook inquiries: curly.v.apparel@gmail.com. Curly-V was also helping with the small Mercura NY sunglasses display. Designed by Rachel Cohen-Lunning and Merrilee Lichtenstein Cohen of NY, these haute sunnies can be seen on celebrities and in a lot of editorials. Designer Ela Acosta presented some looks from her “Poly-Chic” (short for Polyurethane-Chic) collection. I loved the futuristic looks (especially the blue draped skirt) and I loved how she was able to play with and manipulate the fabrics and plastic. To learn more about her vision and concept of her “Poly-Chic” collection, check out her site. Kao Pao Shu’s Naida Begeta presented her latest collection: “Draw Yourself Up.” This collection is more ready-to-wear for any occasion. The pieces have screen prints of Naida’s drawings and abstract art concepts. According to the press release: Each exclusive drawing is transferred onto fully constructed pieces of clothing, instead of rolls of fabrics, to be sewed together in a second moment. This allows the eye to receive a different image and impression based on how the piece is worn… I must say, Naida has done it again! She is very talented in that she makes couture-like pieces made of ribbons and seat belts to making these carefully constructed pieces with her own drawings that are screen printed on them, and the image is different every time, depending on how the individual wears it. I would also like to give loads of credit to Naida’s husband and photographer- Marco for the lovely display of the photos he shot of the models at the last KPS event. They were stunning! For more on KPS, check out the site or my other article here.

Special Thanks: J, Mike Vensel, Jen Awad, Mila Hermanovski, Francesca Albanese- Marketing Manager at Kao Pao Shu, Naida Begeta, Photographer- Marco Schillaci, the volunteers and staff of Concept, models, designers.

Jen Awad/Concept LA-2nd Night (LAFW 2010)

I was invited to attend the Jen Awad show during Concept LA-second night. I sat in the front row, which gave me the perfect opportunity to view her line up close. I was very impressed with this recent FIDM grad’s line “Post- Apocalyptic 1940’s”, inspired by the ‘futuristic 1940’s pin-up’ and with hair and make-up inspired by Dita Von Teese and Barbarella. I went crazy over the gold vinyl and faux leather suits, the dresses with crisp sweetheart bodices and tailored lines. Check out www.jenawad.com for more information.

There were two other fashion shows that evening, which I unfortunately was unable to see, were martinMARTIN and The Battalion. The three fashion installations on the mezzanine level were Skingraft, Valerj Pobega and Indian Casino (www.indiancasinofashion.com).

Skingraft designer Jonny Cota is always known for avant-garde designs. But this installation was very, in my opinion, controversial. I walked into the room, somewhat taken aback by the haunting Buddhist chants, ghost-like mannequins all dressed in black (and the latest Skingraft collection)…and then there were the macabre pig heads.on display in various parts of the room. Jonny meant for his installation to be uncomfortable and appeal to the senses (the pig heads and the Buddhist chants). He also mentioned a piece of advice to budding designers- ‘Don’t show if you’re not really ready. Take another year to PERFECT the collection before showing at fashion week…In order for LA Fashion Week to be taken seriously, LA designers need to be taken seriously…’ Check out www.skingraftdesigns.com!

I met up with designer Valerj Pobega, who had ethereal hand-painted tartan-inspired gowns on display. It was like the British Punk Rock Movement meets Vivienne Westwood. Valerj, who started her line in Spring 2008, works mainly with silk and paints them as she wants because she doesn’t like them ‘as-is.’ Her clothes have been seen on Debi Mazar and Monet Mazur and can be found at high-end boutiques like Church and Code-C in LA. Go to www.valerjpobega.com or info@valerjpobega.com for more information.

Special Thanks: J, Mike Vensel (www.mikevensel.com), Amy Kwon, the designers and models, Spring Arts Tower, Smashbox Studios, Toni & Guy (www.toniguy.com) and Michael Shane of Gorgeous PR.

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