When it comes to mixers, you’d usually think of a small gathering in a bar or restaurant. Well, producer Jovy Janolo decided to trash the “stereotypical” mixer and opted for a more lively event that included bowling (for charity) and a fashion show that featured three designers; MidnightMare, DiviNatioN by Naira and Astarte; and was hosted by actress, Calpernia Addams. She also performed her hit single, “Stunning,” while getting the audience pumped up for the fashion spectacular.
Lucky Strike Lanes in Hollywood was chosen to be the venue for the festivities. The runway was the walkway in between the lanes, which were illuminated with neon lights to liven up the event. The first designer showing was MidnightMare Apparel. They were showcasing their signature hand drawn tees and tunics. I saw some new pieces going down the runway: the introduction of their mens line, tees, thermals and jackets that were hand drawn by MM designer, Phong Hong. Phong draws his inspiration through what he observes from the shadows at night. The drawings depict fierce animals with weapons, such as a scorpion, raging bull, hawk with wings of blades, etc. The price points for the men’s apparel range from $49-69 for thermals, $69-109 for Organic button-downs, $29-59 for Organic cotton tees. They custom make blazers and black pants with plaid detail upon request. For the womens line, designed by Donna and Judy Hong, consisted of their signature tees and tunics with hand drawn feminine silhouettes of women that are disguised as animals. For the runway, they were paired with the ruffled skirts and hot black liquid leggings with gold zippers running down the back. They debuted their new dress collection that evening. Showing off two strapless dresses that are fitted at the top and have ruffled skirts. The dresses range from $68-128 and the leggings are $58. For ordering and more info, check out www.midnightmare.com.
The next line to go down the runway was DiviNatioN by Naira McMullen. There were squeals from the audience (myself included) due to the male shirtless models that posed at various points on the runway. The models then came out, flirting and posing with the men. Each garment was unique, handcrafted by Naira herself. Ms. McMullen is a fellow graduate of FIDM and an emerging designer based here in LA. Since she’s still starting out, she jumped at the chance to participate in Jovy’s show, as well as be involved with charity, in this case, SpcaLA. Her website is: http://www.divi-n-ation.blogspot.com. She can also be reached at firstname.lastname@example.org.
The last line of the evening was Astarte, which featured fun, versatile clothing for the plus-size woman who’s not afraid to make an entrance. The runway show featured the models strutting down the runway and flirtingly posing with the male models. One model worked it while changing a suit for work into a sparkly red top and black skirt for evening. Astarte, headed by designer Jennifer Davis is based in Long Beach. Everything is manufactured there. She uses a certain cutting technique and fabrics that gives the plus-size woman shape. What sets Astarte apart is that the clothing is elegant yet casual. The cut and lines of the garments make it flow and creates shape for the hourglass and curvy figures. To view the online catalogue and for more info, please go to www.astartewoman.com.
The show was indeed a success and had a huge turnout. Jovy credits his inspiration for this unique mixer to a recent ANTM episode, which Tyra required the models to walk on the slippery lanes on a bowling alley. Lastly, he wanted to connect people in all industry backgrounds together, especially during these times. He wants to see people not just party at these mixers, but to mingle and network… There will be many more of these mixers to come and I can’t wait to see what Jovy will come up with next.
Special Thanks: Felix Salzman of LookbookLA, J’s Luxury Taxi Service, SpcaLA, Jovy Janolo, Parris Harris, Calpernia Addams, Lucky Strike, MyFashionPlace.com, JIVID.com, UltraFineMedia.com, German Oliva Productions, Efren Beltran Photography, and Apparel News Group.