Tag - Farm Tactics

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Concept LA- First Night (LAFW 2010)

Concept LA- First Night (LAFW 2010)

I was once again joined by fellow fashionista, Ashleigh at the first Concept LA show at the Spring Arts Tower. That night, there were three fashion shows by designers: Chelsea Rebelle, B:SCOTT and Fremont. Chelsea Rebelle designer Sarah Brannon showed off a collection with aspects of a gothic schoolgirl theme-meets- girly girl- meets- ‘Wilderness Girl’. I thought her use of faux fur was clever in a few of the dresses- one use was fur draped around the shoulder and the “claws” at the bust with “blood droplets” under the bust, imitating an empire waistline. Check out www.chelsearebelle.com for more information. B:SCOTT designer Brandon Scott showcased classic jackets, denim and hooded sweatshirts and sweaters. For more information, go to www.bscottdesign.com. Fremont was the last show of the evening. Fremont designers Brittany Pham, Devin Carlson and Jessica Loria had some amazing pieces in the show, such as an organza shirt dress accented with a leather vest and spats. Check out Fremont at www.fremontapparelco.com.

Along with the fashion shows, there was a fashion installation, “Love in the Time of Fast Fashion,” which was created in seventy-two hours. It was a glimpse of designer Katie Kay’s (Otto Gates) line. Contact Katie at (213)739-6933 or katiekay@ottogates.com.

There were also three other fashion installations on the mezzanine level of the Spring Arts Tower. Designer and Concept LA show producer Mike Vensel was doing a photo shoot with a couple models. The brand Farm Tactics (www.farmtactics.com) set up a farm theme, while Elmer Avenue (www.elmerave.com) had a model walking slowly in a huge plastic ball (like a hamster playing in its ball).

While the shows were indeed the hit of the evening, the crowds were very trendy as well. I met Audrey Kitching, who was wearing a fun Indian headdress inspired headpiece from her own accessory line. Hats and headpieces played a big role in the trends of the evening, along with hip heels and lots of vintage!

Special Thanks: J, Ashleigh, Mike Vensel (www.mikevensel.com), the designers and models, Audrey Kitching, Felix Salzman of LookbookLA.com, Spring Arts Tower, Smashbox Studios, Toni & Guy (www.toniguy.com) and Michael Shane of Gorgeous PR.

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