Tag - fashion’s night out

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Fashion's Night Out: Rodeo Drive 90210 & Ron Robinson
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Fashion's Night Out- "LA Style"

Fashion's Night Out: Rodeo Drive 90210 & Ron Robinson

I was invited to attend the Fashion’s Night Out festivities in Beverly Hills, as well as to partake in the exclusive blogger/media pre-party on the rooftop of the upscale boutique hotel-Luxe Rodeo Drive. The view from the penthouse shindig was breathtaking and the weather was perfect. I met some very fashionable bloggers, like: Folake from Style Pantry, Jovanna from East of Highland, Lauren from The Daily Truffle, Romy from Romy Raves, Alexandra Bower of Beverly Hills Mom and others. I enjoyed the view, chatted it up with fellow bloggers munched on a mini-caprese kabob and sipped on the raspberry soup, which was so delicious! Later, I headed down to Rodeo Drive to take in all the action. It was crowded, but the people watching was amazing! I loved the street style and the creative outfits people had on. I checked out the Guilt City booth, where you could sign up with them and get one free service, like a massage or a mini-makeover. I received the neck and shoulder massage, courtesy of the lovely Krystal from The Peninsula Spa, and it was amazzzzziiiinnnnnggggg! There was another booth where guests can create an IRIS by Cirque Du Soleil flipbook and of course, the iconic ferris wheel was the talk of the town. More than a hundred retailers hosted their own FNO shopping soirees. I checked out Chanel, which was incredibly crowded with fashionistas. They debuted three nail colours in different hues of blue, titled Les Jeans de Chanel. No LA party could not be without the food trucks: Coolhaus, Buttermilk Truck, Sprinkles Cupcakes and Waffles De Liege were among them.

After checking out the Beverly Hills FNO scene, I rushed over to Melrose to the Ron Robinson party. Unfortunately, I arrived late and missed the hostess of the evening- Kimora Lee Simmons, but still had the chance to meet and greet with a couple great jewelry designers- Ms. Sally Drennon and Ms. Caitlin Crosby. Caitlin owns The Giving Keys. When she told me the heartfelt story behind the company, I knew immediately that I had to spotlight this brand. After talking with a homeless couple (Cera and Rob) in Hollywood, Caitlin’s “ah-ha” moment hit her and she commissioned them to engrave the keys with inspirational words and ship out the product. From then on, abiding by her motto of PAYING IT FORWARD, she has employed the homeless in hopes of getting them off the streets and have a chance at a better life. The purpose of the key necklace is you wear until you see someone who you feel needs what the word says on the key (such as strength, passion, create…) and you give it to them (PAYING IT FORWARD).
I also had the chance to meet Sally Drennon of Drennon Design Jewelry. She is the sweetest lady who is an interior designer as well as makes stunning statement jewelry. She is self-taught and puts so much passion into her work. From what I noticed when looking at her collection, was that the skull pieces, the tassel pieces and the leather cuffs were the “it” pieces. My personal faves were the crystal tassel necklaces. I also met her partner, Hector- who does most of the metal casting. Drennon Design Jewelry is available at Ron Robinson and you can also check out her interior design website here. The entire event at the store was awesome and since it was my first time there, it was also quite overwhelming….Too many goodies! I saw a bracelet collection totally made from orthodontic materials in a variety of color patterns, called Bracedlets. Jeffrey Sebelia’s kids collection was showcased and I saw a little mini Gucci purse for tots. Another highlight of the event was the showing of photographer Patrick Hoelck‘s tees in collaboration with celebrity-cult brand Dirtee Hollywood. Some of the images from Patrick’s private collection were printed on the special-edition FNO tees. These are not your mother’s tees, but they are edgy and fun.

It was such a fun night and I’d like to thank Shana, the bloggers, the staff at the Guilt City booth, Krystal and the staff from The Peninsula Beverly Hills Spa, Charles-VP of Marketing for Luxe, Luxe Rodeo Drive for the amazing setup and friendly staff, Yanell from the Beverly Hills Conference and Visitors Bureau, the ladies from The Pollack PR Marketing Group, Karen and Colleen from Ron Robinson, Caitlin Crosby for your generosity, Sally and Hector, the staff at Ron Robinson. For more information on Rodeo Drive FNO, go here.

Fashion's Night Out- "LA Style"

Fashion’s Night Out (FNO) is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, boost the industry’s economy and put the fun back in shopping. In the United States, FNO is a collaboration between American Vogue, the Council of Fashion Designers of America and various cities including NYC and LA.

This year marked the second annual Fashion’s Night Out for Los Angeles. Over 300 retailers participated in this city-wide event. I attended the opening ceremony, held at the Beverly Center and the hub of all the festivities. It was hosted by LA Mayor Villaraigosa, West-Coast Editor of Vogue- Lisa Love, Will.i.am, Perez Hilton and Stephanie Pratt. I wore (my own design) a dress made from the FNOla tees- designed by FIDM student Mark Blaskovits and benefitting the California Fashion Foundation with 100% of the proceeds from tee sales going to their scholarship fund for fashion education. I had the opportunity to briefly get Perez Hilton’s and Anjelica Huston’s input on FNO. According to Perez, FNOLA is a “very clever way to make money and fool people into thinking it’s all about fashion. It’s about money, commerce and consumerism and being slaves to that…But if you wanna be a slave, you might as well look good.” He also did a fabulous job at promoting his site, Cocoperez, “which is so FIERCE, it will blind you!” Anjelica had a lighter approach to FNO. “I think the people in America feel the need to celebrate something. The times have been grim and we need a bit of fashion in our lives…”
The event started with a welcome by the Mayor who urged the crowd to “shop til they drop.” The fashion show was the highlight of the evening, showcasing the latest trends from various Beverly Center vendors.
It was such a bummer that the evening ended at 9/10pm. FNO needs to extend to the next day (yes, I know it would defeat the purpose, but there just wasn’t enough time to hit every event…). But I was able to visit the Anya Hindmarch store on Robertson Boulevard, where you could pick any purse in the store (except the sale items) and pose with it during a mini-photoshoot by photographer Brian To. The best pose gets to keep the purse. I then had to rush off to the Grove for the Bloggers Cafe for Two Point Oh LA and Fashion Los Angeles. I mingled with my fellow blogger gal-pals and watched as a few of LA’s top stylists: Margaret Sche, Kadi Prescott, Reah Norman and Bree Cooley, and Kallah Maguire offered up some styling tips (and demonstrations of the looks on mannequins and models). We then ventured over to Nordstrom and waited to catch a peep at Fergie, who was making an in-store appearance for her shoe line. Meeting her was impossible, due to the insane amount of security and the mob of kids and teens. The night was a major success and very exhausting, but I’m looking forward to next year’s, as I’m sure it’ll just keep getting better and perhaps even better.

Special Thanks: J, Shirley Watson (Media Contact for FIDM) and her lovely assistants, Cynthia Ruiz (Board of Public Works, Commissioner, Fashion Liason, City of Los Angeles), Nicole Williams (Project Manager-City of Los Angeles), Steve Valentine of the Valentine Group, Kristen Calavas, Mik of Serfontaine Denim, Ilse Metchek of the California Fashion Association, Lisa Love, Anjelica Huston, Perez Hilton, Mena Suvari, Mark Blaskovits, Diana Bianchini of Di Moda PR, Kelsi Smith, the fellow bloggers, Michael Venedicto of Fashion Los Angeles and all the volunteers, models, stylists and designers.


**Photos by Brian To**

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