Style 360 celebrated its tenth anniversary in September 2014, once again presenting an eclectic mix of Spring/Summer 2015 collections to an array of celebrities, editors and fashionistas. I attended their FTL MODA segment on September 10th at the Style 360 Pavilion. FTL MODA was founded by Ilaria Niccolini Productions, who have since been putting on runway shows worldwide since 2007 and have been the building block for Italian designers to showcase their collection on a worldwide scale.
While waiting for the show to start, guests were able to browse the several pop-up shops provided by Olivia Garden, Shimmer Jewelry Tattoos, Not Your Mother’s, Flips Audio, Scarlet & Gold, Carefree, Mehron Makeup, Leghila, Beanitos and Hello oral care products. There was also a VIP lounge provided by Cointreau. My favorite take-aways from the pop-up shops:
* Hello oral care products are VEGAN-FRIENDLY and Leaping Bunny Certified. They come in three great-tasting flavors- “Pink Grapefruit Mint,” “Supermint,” and “Mojito Mint.” Their packaging is really fun and everything is made in the USA.
* Flips Audio make HD headphones that flip over and become amplified speakers. They are pretty bad-ass!
* Leghila is an Italian handbag company who’s handbags are ultimately created from neoprene and are washable. The bags vary in numerous styles and a variety of bright colors. Best of all, the bags are cruelty-free.
Run of Show:
Fri:haend is an Italian street wear brand that was founded in May 2012 by five friends who built the company upon the foundation of friendship, a strong ambition and passion for fashion. The brand focuses on brand identity promotion by exploring serigraphic printing, digital techniques and use of exquisite yet comfortable fabrics. Their t-shirts and jackets are easily recognizable with their signature symbols: “5,” “:,” and the “hand.” In all, Fri:haend provides men a distinctive look that is rich in identity, prints, color and fabrication.
The next designer was rather a surprise to me, as she is a designer friend from Los Angeles. Kami Shade launched her career in 2004, with her eclectic collections being in numerous magazines and on many celebrities. She presented her Spring 2015 capsule collection that was bursting with bright colors, sequins and her signature swimwear. Loved the neon yellow maxi skirt and the sequin bohemian-style jumpsuit.
SoCal designer- Jaime Elyse launched her brand, elyseREUBEN in 1994, with a focus in the bridal market. Her gowns offer contemporary yet classic silhouettes in rich textures and patterned bodices (not to mention the stunning headpieces that were portrayed in the runway presentation). The gowns were stunning and each had its own unique personality. Jaime knows her craft and gives the bride-to-be and bridesmaids unique choices for the big day.
Gianni Tolentino began his path to to fashion success in the 1970s and debuted his brand in the 1980s. He has since gained recognition as one of the best fashion and costume designers in the “Made in Italy” category. He presented edgy pieces with mesh and leaf cut-outs, along with timeless cocktail dresses in vintage silhouettes. My favorites were the black sheer swing jacket and white silk shantung cigarette pants.