Tag - Houston Fashion Bloggers

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Learning About Bona Clara Skincare with CEO Jasmina Aganovic – Houston
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Macy's and HSM "Trendspotter" Kick-Off Event
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"Spring Into Fashion" Press Event at Katy Mills

Learning About Bona Clara Skincare with CEO Jasmina Aganovic – Houston

There are apparently two key approaches that the beauty industry agrees on, “miracle ingredients” and “problem specific” products. Yes, but after learning about this new skin care brand… I feel they need to add another approach.

Thanks to an invitation through the Houston Fashion Bloggers, myself and Shalanda from Live Life in Style had attended a very informative session regarding new skincare brand, Boston based- Bona Clara. The session featured the brand’s CEO- Jasmina Aganovic- an MIT chemical and biological graduate-turned- beauty entrepreneur. She first explains that she was first working with a very well-known professor in one of the largest bio-medical labs in the world and in the process of developing an anti-biotic eardrop for babies to treat ear infections. She went through much riggerous testing, which included having to test on slabs of donated human skin that she received from the hospital. The final test was on different age groups (20s, 30s, 40s and 50s). This formula proved to be the winner, but not for the eardrops. Instead, she concluded that it was similar to formulas found in skincare products. This finding stuck with her and she started to pursue a different route, which led to the beauty industry. Upon graduation, she worked with three beauty brands and firmly stands ground on cutting edge science and natural product formulations.

When Jasmina started her brand, she wanted to make sure the brand provided education and actively taught women something about the products and their skin. She came up with the name Bona Clara because ‘bona’ is derived from “good” or “beautiful” and ‘clara’ means “clear.” She came up with a mission statement “Clear change of vision to create more beautiful and better lives for people everywhere.” In Bona Clara’s early stage, it launched strictly online and only offered four treatment creams for the 20s, 30s, 40s and 50s age groups. The company saw a tremendous growth (by 200,000 customers) it’s first year. Jasmina was then able to fund other products to coincide with the treatment creams. I was really impressed when she (the CEO) personally called up her top customers and chatted with them about the brand (what they did or did not like, etc). She learned that women were constantly telling their friends, co-workers, etc., about the products and word spread like wildfire; leading to more orders and feedback. As people continued to ask questions about the product, she developed handy training tools, that included a newsletter- with her personal phone number (which is so awesome, because I’ve never heard of a CEO just giving out their digits like that). It was then that one of her best customers, who is now a rep, offered up the idea of also doing direct selling. After thorough research, she, along with three other people, initialized direct selling with zero (direct selling) experience.

Since the brand’s official launch in February 2013, there are now reps all over the world. You won’t find it sold in stores. Jasmina thinks it’s very important that the entire experience (from whatever angle, like as a customer, rep, etc.) with the products “is uplifting, inspiring and fun…that the experience does beyond picking up the bottle and putting it down and that’s done…I want it to be something you keep in your spirit the entire day.” The reps are also ‘on-call’ to further enhance the experience by delivering a person-to-person relationship. They make sure everyone has their questions answered and understands what they need to know about the brand. I’m absolutely thrilled Jasmina switched her career to the beauty industry. She surely seems to know what she’s talking about and I’m happy to support a brand where the ingredients are natural and that the CEO is so hands-on. So I guess now the beauty industry can add “age specific” to their key approaches.

Shalanda and I both received samples of product for our 20s. I have been trying to use it everyday and I have noticed a difference in my skin’s texture. It’s incredibly smooth and looks healthier. I highly recommend trying it! I also recommend reading their blog, it has some really helpful information on staying healthy and other lifestyle tips.

Bona ClaraExperience Smarter Beauty

heathermarie_033's Bona Clara album on Photobucket

Macy's and HSM "Trendspotter" Kick-Off Event

The creme-de-la-creme of Houston’s fashionable 20-somethings gathered at Macy’s Sage at one of Houston’s most exclusive malls- The Galleria for an evening of light appetizers/beverages, music, networking, styling tips and an opportunity to support local community organizations. The event was hosted by Houston Style Magazine, Macy’s, Houston Fashion Bloggers and the Houston Dynamo soccer team. This event is the kicker for a series of “Trendspotter” events that will be held throughout the summer at the Macy’s Sage Galleria location. Along with networking with some really trendy Houstonians, meeting the gorgeous (hey I ain’t gonna lie) members of the Dynamo team; we were introduced to Team Gini- an organization that engages with youth by using creative methods (remixes of popular songs rewritten with positive messages, theatrical performances, community support by hosting donation drives for other organizations) and enriches them to discover their purpose through educational entertainment. There was also a small runway show that showcased the latest trends that have recently hit Macy’s racks (I’d love to get my hands on the BarIII floral print palazzo pants). I’m really excited to see how the other monthly events pan out, as there was quite a huge turn-out for this first one.

Mark your calenders for: June 25, July 23 and August 27. Hope to see you there!

heathermarie_033's Trendspotter Event album on Photobucket

"Spring Into Fashion" Press Event at Katy Mills

Just because Spring is still taking its time getting to some regions of the country, it still didn’t deter Last Call Neiman Marcus in Katy Mills for hosting their seasonal blogger trend preview event. It was held on a Saturday morning, which called for a small breakfast buffet, mimosas and coffee. Some of the gals from Houston Fashion Bloggers and myself enjoyed the libations and listened to Last Call manager- Phillip Wilson as he explained the following Spring trends and presented some examples.

~Go for Color- From pastel to POW!~

Brands for these examples are: 3/4 Sleeve Sheer Top from Vince ($89), “The Skinny” Ultra Slim Fit Jean in 5 Colors + Denim Washes from Joe’s Jeans ($99), Open Back Sleeveless Knit Dress from Wilster ($79), Sleeveless Blouse with Tuck Details from Rachel Roy ($169), Matching Relaxed Cut Pant from Rachel Roy ($185).

~Blue Notes~

Brands for these examples are: 3/4 Gathered Waist/Peplum Blouse from Parker ($99), Black Knit Pencil Skirt from BCBG Max Azria ($89), Sleeveless Halter Blouse from BCBG Max Azria ($99), Knit Bandage Skirt from BCBG Max Azria ($79), Knit Blazer from Elie Tahari ($115), Ribbon Trim Blouse with Stretch Jersey Sleeve from Elie Tahari ($89), High Waist Short Rise Flared Leg Pant from Elie Tahari ($79).

~Orange Zeal- The newest neutral~

Brands for this examples are: Sleeveless Chiffon/Pleated Halter Dress from Romeo & Juliet ($79), Open-Shoulder Long Sleeve Blouse from Equipment ($119), Jodhpur Legging from Romeo & Juliet ($59), Canvas Jacket from XCVI ($99), Twisted Neck Tank from Neiman Marcus Collection ($35), Ombre Finish Canvas Jean from XCVI ($109).

~Strictly Stripes~

Brands for this examples are: Knit Striped Cap Sleeve Dress from French Connection ($59), Jersey Knit Striped Blazer from Neiman Marcus Collection ($75), Scoop Neck Tee from Velvet by Graham & Spencer ($49), Ponte Stretch Pant from MICHAEL Michael Kors ($79).

~Printing Press- All about prints, especially when mixed.~

Brands in this examples are: Long Sleeve Jersey Knit Geometric Pattern Dress from MICHAEL Michael Kors ($85), Sleeveless Sheath Dress from Elie Tahari ($129), Striped Sun Dress from Alexia Admor ($199), Long Sleeve Jersey Knit Mixed Shape Pattern Dress from Ali Ro ($149), Striped Halter Dress with Scenic Pattern from Muse ($149).

~Just a Pretty Lace or Amazing Lace~

Brands for this examples are: Sleeveless Lace Tank Dress from BCBG Max Azria ($149), Hi/Low Lace Tank Sun Dress with Lining from Madigan ($69), Sleeveless Sunflower Sheath Dress from Alexia Admor ($199), Black Lace Overlay Blazer from Tart Collection ($119), “Tana” Cap Sleeve Blouse from BCBG Max Azria ($99), Black Lace Overlay Boy Short from Tart Collection ($49).

~Flat Out Fabulous~

Shoe brands for this examples are: “Instinct” Ballet Flat in 4 Colors from ASH Italia ($99), Ballet Flats in 7 Styles from Neiman Marcus Collection ($99).

~Big, Bold and Colorful~

Accessory brands for this examples are: Tote with Adjustable Leather Handles from MICHAEL Michael Kors ($155), Five Stone Pastel Necklace from Kendra Scott ($120), Blue Beaded Elastic Bracelet from Kenneth Jay Lane ($35), “Good-N-Plenty” [yes, named after the candy] Necklace from R.J. Graziano ($55), Twisted Coral/Tangerine Necklace from Greenbeads ($110), Hammered Metal Coral/Tangerine Elastic Cuff from Greenbeads ($40).

~Strappy Happy Sandals~

Sandal brands from this examples are: “Palanee” Sandal in 7 Colors from Boutique 9 ($55), “Grenna” Gladiator Sandal from Sam Edelman [which I purchased] ($79), “Ginger” Gladiator Sandal from Sam Edelman ($79).

~Snake Charmer~

Accessory brands for this examples are: “Ilane” Snake Print Open Toe Platform from L.A.M.B ($249), Black/White Pyramid Shopper from Neiman Marcus Collection ($75), Brushed Suede East/West Tote from Neiman Marcus Collection ($69).

Photos from the rest of the event…

Along with previewing the latest Spring trends from Last Call, we also were shown a few new additions to Katy Mills- Juicy Couture, Michael Kors and A&F Factory Store (which has the brands A&F, a&f, Gilly Hicks and Hollister). We each went home with a gift bag, which included a $25 Simon/AMEX card.

Huge thanks to Bitner-Goodman, Phillip Wilson and the rest of the Last Call-Katy Mills team for your hospitality and for having me.

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