During the latter part of March and the beginning of April, Teen Vogue hosted a concept store in South Coast Plaza, featuring product that was personally picked out by the editors of Teen Vogue. I happened to be in town when the store, known as the Teen Vogue Haute Spot, was holding a presentation featuring Nixon accessories. Upon walking into the store, it was like teen’s fantasy…. pink and white cake pops, stacks of Teen Vogue magazines…drinks by Izze…fun crazy straws in a variety of colors…a small listening lounge with five MacBook Pros and Nixon headphones… and product! All the store’s associates were very friendly and helpful. Of course, no event couldn’t be complete with a swag-bag! In order to receive the ‘ultimate’ Teen Vogue swag-bag, you had to buy $20 worth of product from their sponsors. I ended up purchasing a DIY book, “P.S.- I made This” by Erica Domesek and a pink ‘Teen Vogue IT Girl’ rubber bracelet by celebrity designer- Jac Vanek. There was a short fashion presentation,featuring the latest must-have Nixon accessories; and was MC’d by Ruth, who is a stylist in the industry. She explained the five most popular Spring trends: “Beachside Bombshell,” “We want the Punk!,” “Big and Bold,” “Pretty Lady,” “Prom Queen;” while each model took her turn on the runway. I really enjoyed the “Prom Queen” trend… It gives a new fun twist to the traditional prom attire. Pairing a solid color tee with a vintage-inspired prom dress, add some vintage and costume jewelry and maybe throw on a pair of TOMS or Keds and voila! My how the generations change… The show was followed by a few giveaways and more shopping opportunities.
Special Thanks: Julie Collinson of JC Lifestyles, the associates of the Teen Vogue Haute Spot-South Coast Plaza, the PR folks at Nixon, Ruth, the models.