Tag - Kitson

SS12 Preview of the Yoyo Yeung Collection
JLMarks, Balthaczar & Joy Rich @ LA Fashion Weekend

SS12 Preview of the Yoyo Yeung Collection

I had the pleasure of previewing the Spring and Summer 2012 collection: YOUNG by Yoyo Yeung at the Cooper Building (as well as pieces from the 2011 collections). It was held in the showroom and was rather an intimate affair. Fellow bloggers and I enjoyed gabbing, viewing the line and munching on cupcakes and treats; as well as having some champagne. I really enjoyed seeing the line and wanted to go on a shopping spree and fill my closet with ethereal dresses, sequin tops, the cutest romper EVER, a simple black spaghetti-strap maxi dress with drawstring waist, adorable lace sheer maxi skirt, sequin harem pants and flowy tops. The inspiration for Yoyo’s SS12 collection was ‘mother nature’ and the elements: water, Earth and sun. Yoyo goes on to describe the collection, “The power of water and its turquoise color is captured in the styles that accentuate a woman’s body-romantic and sexy, yet edgy and expressional. The power of the sun, its light and glamour comes through sequins and silk designs. The feeling of softness, femininity and sensuality of sand is beautifully captured in draped, floaty pieces.” Yeung stays true to her words. Every element was clearly seen that evening of the preview- from the ‘sandy’ sequin harem pants and tops to the flowy sleeveless water-like print blue dress.

It’s no wonder YOUNG has a celebrity following, such as Nicole Scherzinger and Kyle Richards. YOUNG is designed for the jet-setting, sophisticated woman in mind. Her clothes are perfect for the office, as well as an easy transition to a red carpet event. YOUNG by Yoyo Yeung can be found at Bella Rosa in Los Gatos, CA, The Beehive in Manhattan Beach, CA and Kitson in Los Angeles CA. If you’d like more information, please check out their website, here. They are also on Twitter and Facebook.

I want to give a huge thanks to Brandi and the team at Yoyo Yeung for your gracious hospitality! Yasmine, Rachael (check out her blog- Ordinarily Urbane) and the team at Bollare. I wanted to give a shout-out to Teresa and Emily of The Style Map, Carrie, Ari of La Catrina, Jill Pineda (check out her handmade bow ties!), Kiara of Tobruck Ave., Chanelle of The Penelope Times and Kelly of BussBuss. Ladies, let’s do this again, shall we?

JLMarks, Balthaczar & Joy Rich @ LA Fashion Weekend

I had the pleasure of attending LA Fashion Weekend hosted by Mikey Koffman of the Gallery LA. The three designers that showcased their designs were JLMarks, Balthaczar and Joy Rich. I was pleased seeing that Jessica Marks was showing her line, as I’ve met her once before (when I first moved to Cali) in her boutique and noticed her unique style. She has had the store for six years and she designs almost everything. This was her first LAFW showing and her collection, “Boho-Disco Mix”, was inspired by her Mom’s modeling pictures from the 70’s. The nostalgic line was a mix of ‘Coachella-chic’ meets Studio 54. I LOVED the sequins (and it’s such a major trend at the moment) and just the way the dresses moved on the runway. Hop on over of the JLMarks Boutique on West Third and take home a piece of the 70’s. The collection retails for around $150-300. The next line, Balthaczar, created by Crayhton Bauxmont-Flynn and Matthias Bartz was also well executed. They get inspired by just about anything, from architecture to art and gardens. “The tactile environment we live in, using all of our sense from the moment we touch something, see something and how it is interpreted for us and makes us feel…” the designers added. Right now, their shoe line is all the rage. It takes two-three months to produce and are handled by seven people. As far as their apparel line, the red dress with the folded enveloped silk chiffon and the long-sleeved green dress with two-tiered skirt and cowl neckline. I also enjoyed every piece in their collection, especially white and yellow one-shoulder number and the finale wedding dress at the end. The model threw the bouquet and my friend, Nikki Brucato happily caught it. Balthaczar retails for $425-950 for shoes (depending on shoe style and material)and $290-3,200 for apparel. For more info, check out their site or contact them via email: contact@balthaczar.com. The last brand and the headliner of the show, was Joyrich. Joyrich was founded in 2007 and opened its flagship store on Melrose with their signature Japan/West Coast style. The name, Joyrich was conceived with the belief of “to simply be rich in joy.” The brand is heavily inspired by the ’80’s and ’90’s. Their presentation was indeed very fun and festive with an emphasis on denim, paisleys, florals(worn by both men and women), and Americana. “[This season] has an infusion of the ’60’s and ’70’s elements into the multi-faceted line. A tribute to freedom and decades of change, the looks are reminiscent of a time when fashion and music were the expressive voice of the youth movement…” explains Leah Schmidt-assistant director/conceptual designer. Their signature pieces from the collection are the star-studded motor jackets (lined with the Amercian flag print) for men and women, the paisley-printed pieces and the pastel floral denim pieces. The Joyrich brand is aimed to make high-end fashions with accessibility, retailing for $45 for tees and leggings and $125-225 for coats and jackets. Joyrich can be found online, as well as Karmaloop.com, Kitson, Patricia Field and Revolve Clothing.

Special Thanks: J, the designers and models, volunteers and staff, Andrea Hanks, Laura Medina for again, helping me with a spot on the media risers, Mike Vensel for loaning me the outfit I wore to the event, Mikey Koffman and Gallery LA.

**Photography by Andrea Hanks**

**Photos by ME**

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