Tag - Melrose Avenue

Bustown Modern – Los Angeles
"Strapping Lasses" at Jenette Bras'
Alana Hale Show @ La Maison de Fashion

Bustown Modern – Los Angeles

8166 Melrose Avenue
Los Angeles, CA 90046
PH:(323) 951-0290
HOURS: Tuesday- Saturday 11am-6pm PST or BY APPOINTMENT

Bustown Modern is the brainchild of husband + wife team Anessa Woods and Paul Fogt, who share a mutual love of vintage and antiques. Their concept began when they realized that they were passing up items that they didn’t “need,” whereas other people would want them. They then started buying and selling on eBay and rented a space at a local antique mall. After seeing positive results and their business and the quality of merchandise grow, they strayed away from eBay and ventured on to open up a web store. It wasn’t until January 2014, that they packed up, moved across the country and opened their brick-n-mortar on Melrose Ave.

The little Melrose shop is truly a gem and great addition to the area. It has a modern feel, yet houses treasures that are rare, unique and just…oh-so-exquisite on a historic level. When asked about a great piece of clothing that has been found to date, Paul responds, “We have lots of favorites. Some are in our closets. Some are long sold. Every piece has a story, whether it’s the brilliance of the piece itself or just the memory of how we came across it. Anything haute couture is always great because it’s so special. There were only a finite number made and that piece you’re holding is the only one exactly like it ever – it was handmade for someone to their exact specs. We’ve also had a lot of unique pieces that are just so unique or really rare and you feel privileged to have gotten to see, feel and photograph them.”

They offer a little something for everyone, both style-wise and price. Prices range from $50 for the cutest little Paloma Picasso coin purse (everrrr) to $5,000. As Paul states, “A lot of high-end shops get hung up on designer labels only. Yes, we have tons of designer things but we don’t necessarily have them because they’re designer. We buy by the piece, for the piece. Whether it’s designer or not, we look more at design, quality, construction, rarity and how the piece fits into current and future trends. Anessa has an incredible eye and it really resonates with people. We try to offer a very curated collection and when people come in the store or look at our website, we think it really shows.”

I had such a amazing time checking out their curated collection of clothing, accessories and jewelry. This is one of the very few shops in Los Angeles that you can actually touch and feel a Sant’ Angelo, Galanos, Cardin or Halston. This part of Melrose is definitely my little piece of vintage heaven.

"Strapping Lasses" at Jenette Bras'

I had a fortunate opportunity to delve into the world of lingerie one evening at the Melrose boutique- Jenette Bras. That evening, the boutique was celebrating the arrival of lingerie by Marlies Dekkers. Dekkers’ lingerie is offered from B-cups and on and can be seen on the likes of Rhianna, Katy Perry, Lady Gaga, etc. Jenette Bras is owned by Jenette Goldstein and features lingerie for the curvier figure and bust sizes “D” and up (with the exception of Dekkers). The “fashion show” was not your typical runway show; the models danced and posed in the storefront windows and on platforms, while guests sipped on some bubbly, munched on cupcakes, mingled and gawked at the models. There were fit specialists on hand to fit the guests in the proper size bra, if they so wished. So, dear readers, if you’re ever in the Melrose/Normandie area and are in need of a proper-fitting bra or lingerie, then Jenette Bras is THE place to go! The boutique is located at:4308 Melrose Ave. Los Angeles, CA 90029. PH:(323) 665-7490.

Special Thanks: Jenette Goldstein and staff of Jenette Bras and Heather Magidsohn of HMags Consulting.

Alana Hale Show @ La Maison de Fashion

The hip style house La Maison de Fashion on Melrose was the place to be for the debut show of Alana Hale’s Holiday 2010 collection. The event was hosted by the lovely ladies of La Maison de Fashion, Taylar Aquilar and Alana Hale. Alana, a FIDM graduate, started her line about a year and a half ago and this collection a mere four months ago. She presented eleven looks inspired by “Old Hollywood”. She wanted to mix lady-like glamor with dramatic showmanship. She used a variety of material such as: leathers, silks and metallic threads. The silhouettes were kept simple, per Alana’s request-as she wants simple as possible, due to her love of adding as much detailing as possible and her other love of detailed fabric. I adored the “Sophia Dress”- made of feather appliqued silk and silk crepe and the knockout piece of the night was the embossed burgundy leather “Croc Dress” (which is also Alana’s favorite as well.)

The Alana Hale line is located in the La Maison de Fashion showroom and can be pre-ordered. Contact La Maison de Fashion at 7471 Melrose Ave., Los Angeles,CA 90046. Phone:(323)658-8008.

Special Thanks: J, Taylar Aguilar, La Maison de Fashion, Alana Hale and models

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