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Second Annual La Jolla Fashion Film Fest

Aug 05 2011

On the weekend of July 29th-30th, I immersed myself in what had to be the screening of the nation’s best short fashion films, featuring the latest collections from various fashion houses. This weekend-long event of screenings, after-parties and seminars was La Jolla Fashion Film Fest and was held at various venues along La Jolla’s pristine coastline. LJFFF was founded by Fred Sweet and this year marked the festival’s second running. I only attending the opening night’s festivities at MOCA (San Diego), but in that one night, I met awesome and very fashionable people and watched short films made by very talented directors. Among my favorite shorts were: “Move” by Dominique Palombo, which featured an incredible dance number and showcased designer Rachel Roy’s Spring 2011 collection; “Tough Love” by Marie Kristiansen, a love story of sorts…featuring a man milking a goat, four girls in designs by Fam Irvoll and pastel-coloring wigs and the man on a leash… The film brought loads of laughs to the audience. There were three films by director Marcus K. Jones that were brilliantly done as well: “Hot Photographer”, “Christian Lacroix” and “Motorcycle Federation.” That night was such a fun experience that I hope I can partake in next year. I want to thank Fred Sweet and all the wonderful volunteers and directors from LJFFF and wish them all a job well-done. Check out LJFFF HERE.

Side Note: Because I didn’t feel like driving two-hours back home that same night, I stayed at an affordable hotel called- The La Jolla Village Lodge. The owners Maureen Murphy and Egon Kafka were so welcoming and friendly. The hotel room was decent-sized and clean. There was wi-fi and a complimentary light breakfast included with the price of the room. It is also located in downtown La Jolla and within a few blocks to “The Cove” and beaches. For more info and to contact the hotel, go HERE.

Mode Israel Fashion Show

Nov 19 2009

I was thrilled to be able to attend the Mode Israel Fashion Show at the Geffen Contemporary at MOCA during LAFW. Several designers were presenting, along with single presentations by design grads at Shenkar College of Engineering and Design. It was a crowded space, but I managed to make a beeline to the end of the runway. The show kicked off with a speech by the Consulate General of Israel- Jacob Dayan; followed by a music performance by Israeli electronic/pop band Terry Poison.

The first designer to grace the runway were avant-garde and draped coats, skirts, tops, pants and dresses by Kedem Sasson. I particularly loved the coats, as they would be perfect for winter and the chilly days and evenings here in Cali. He stuck with a bubble silhouette and a color palette of black and grey. For more information, go to www.kedem-sasson.com or by email: kedemsas@netvision.net.il. Next, Bracha Bar-on presented simple, yet cute dresses, cardigans and blazers. She chose a more neutral color palette that included reds and browns. To get in touch with Bracha, email her at bb2squareone@gmail.com. Rebel…Deconstructed…Peace…These are words I use to describe the next collection by Sugar Daddy. This line stood out to me because it had the most color and looked very DIY-chic. Contact Sugar Daddy at sugardaddyfashion@gmail.com. Keren Naftali showed fun dresses that are perfect from day to evening. My favs were the white shirt-dress, black knee-length dress with draped skirt, short sleeved black jacket, and draped grey dress with sequined black vest. You can view Keren’s collection at www.keren-naftali.com and contact her at design-kn@bezeqint.net. Alembika designer Hagar Alembik-Hazofe designed impressive draped dresses, tunics, jackets and skirts. Each piece was designed in monochromatic colors with a hint of red in a trim or purse or shoe. For more info, tune in to www.alembika.com or email Hagar at alembika@bezeqint.net. Bet-Ka showed shirts, pants, dresses and jackets and also stuck to the neutral color palette. Yosef Peretz, was infamous in showing quite a number of sheer garments that evening, again in neutrals. The silhouettes in the garments were at times, draped, while the lines (in the long black trench dress) were very clean. I hope to see his gowns on the red carpet one day soon. Get in touch with Yosef by emailing etmailbox@gmail.com. The last designer to show that evening was Shai Shalom, who presented a combination of men’s and women’s wear. Both collections were very sleek. The men’s suits were well-tailored and the women’s dresses reminded me a little of Old Hollywood glamour. Shai also showed sheer, yet tasteful jackets and tops. I can also see Shai’s collection on the red carpet. Contact Shai at shaishalom@bezeqint.net or shaishalom@gmail.com.

It was a fantastic show and I hope to see more from these designers in the future.

SPECIAL THANKS: Rochelle Carino, Marina Rozhansky *Director of Media & Communications for Consulate General of Israel*, Israeli Consulate General-Jacob Dayan, the designers, models, hair and make-up teams, Terry Poison (www.terrypoison.com, poisonmanagement@gmail.com *booking*) the jewelry and accessories designers: Aura (www.aura-designs.co.il), Esther Kamin (www.estherkamin.com), Oolalaa(oolalaa.design@gmail.com), SEA by Smadar Eliasaf (www.sea-smadar.com), Sexy Silver by Orit Schatzman (zvi@sexysilverltd.com)

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