Saunder – NYFW September 2014
Emily Saunders launched her namesake brand- Saunder in 2011 with the mission of creating quality garments and keeping her love of New York City in mind. Everything in regards to her design and manufacturing is kept in NYC’s Garment District.
Her Spring/Summer 2015 collection was inspired by “In A Gadda Da Vida” by Iron Butterfly. This song was produced in 1968, which is considered to be the beginning of the heavy metal era. Emily explores this concept by imagining a “Rock n’ Roll Garden of Eden” and loaded it with vibrant colors, prescription pills, deconstructed snake prints, a chic mixture of textures and polished silver metallic booties with clear heels; not to mention with intense beehives that were styled on the models. The collection also took a tongue-in-cheek nod to Neely O’Hara, the stylish yet troubled actress portrayed in Valley of the Dolls. The collection takes on a 1960s twist with modern edge. She also infused a striking mod collection of accessories and jewelry, with help from Megan Isaacs for the jewelry collection. Megan gave us a fresh presentation of her bold statement jewelry, also inspired by the song.
Though I would’ve liked to have seen something other than the pills taking center stage as an influence, it was still a great collection with girly silhouettes, statement-worthy accessories and a beautiful color palette.
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