Tag - Sonas Denim

WWDMAGIC (February 2012 Edition)

WWDMAGIC (February 2012 Edition)

I attended WWDMagic again this past February, only for two days, instead of the full three days. Folks, I HIGHLY recommend spreading it out over all three days. This time, I invited my dear friend and fellow creative- Rebekka along for the adventure. We stayed at the newly renovated Tropicana. I would definitely recommend this hotel the next time you’re in town. The front desk people were friendly and the room was clean and modern. The show this time around was big, but not quite as crowded as the show last August. I met some familiar faces and brands, such as Alejandra G shoes and See You Monday. Alejandra showcased her trendy Spring/Summer 2012 collection, featuring color-blocked styles and the signature striped black and white soles. I loved the solid heels with contrasting fringe! See You Monday’s Annabelle Lee should win an award for ‘best visuals’ in her booth. Bright, fun, vibrant are creativity just ooze LA-based See You Monday. You can have a lot of fun mixing and playing with textures and prints with the numerous styles of tops, dresses, pants, leggings and skirts that make up the brand! The show had a special section called Emerging Designer Launch Pad, featuring emerging labels: Carrie Parry (Loved previewing the S/S 2012 line! Full of amazing prints!), Sonas Denim (Fab patchwork denim!), Shop Gia, Unspoken Lingerie, Zone 6 USA, me2Roo, Kuero, Danilo Gabrielli, Astrid Land, Divine Inspiration, Blanc Blouse, Flow by Tara Davis, Lizzie Parker and JOLYNN by Joanne Hong (Fun and ultrafeminine blouses and skirts!). Along with viewing the many booths, I also had the chance to meet-n-greet briefly with THE Betsey Johnson! She was so adorable and quirky! Definitely worth the two-hour wait in line. I also had the chance to make a pair of DIY feather earrings with the lovely Alicia DiRago of Dismount Creative, Kristen Turner of Glitter n’ Glue and Jenni Radosevich of I Spy DIY. I also hung out at the Teen Vogue blogger lounge and met up with some of this show’s official bloggers: The Curvy Fashionista, FashionIndie, Styleline, Wendy’s Look Book, Audrey Kitching, Lust For Life and Wendy Bendoni. I also met Charlotte Smith, the author behind Dreaming of Chanel . She had inherited a massive collection of (some designer) vintage dating back from 1790-1995 from her godmother. [Can we say OMG! Dream come true!] She also inherited the stories about the women who wore the clothes, thus, turning them into a small series of books. It was great hearing her talk and then she gifted the audience a copy of the book and signed them as well. To be as obsessed with vintage as I am, it was such a treat meeting her and viewing some of her magnificent collection.

I tried my hardest to cover a lot of square footage the two days I was there, but alas…. there just wasn’t enough time and energy. But here are some brands I discovered while browsing the floor at WWDMagic, Project and POOL.

*Kyboe USA*

I was contacted by Kyboe USA days before the show, asking to come to their booth. I did and found some pretty cool watches for both men and women. The watches come in 55 and 48 mm faces and not for the dainty-at-heart. I loved the variety of colors that were provided and especially fond of the camo collection. The camouflage design is not the ugly generic design you see everywhere, rather, it’s more subdued and works well with both sexes. Check out more Kyboe USA here.

*Bri Seeley Designs*

Seattle-based designer- Bri Seeley also contacted me before the show and told me that she was taking part in POOL Tradeshow. I was excited to meet her at her booth and she showed me some pieces from her “Illumination” collection. Bri explained that the collection “plays on contrast – masculine vs. feminine, light vs. dark, and structure vs. flow.” Her favorite pieces from the collection are the ‘Bea’ dress and ‘Leticia’ coat. Prices range from $140 to $250. I’m definitely a fan of Bri Seeley Designs…fun, sassy, simple yet feminine. Go here for more information!

*Tatty Devine*

While browsing through the dozens of unique booths at POOL, I came across a giant lobster, multi-colored circle and zipper necklaces made of perspex. I surveyed the rest of the quirky pieces and it was love-at-first-sight! The cult British company was launched in 1999 by Rosie Wolfenden and Harriet Vine. They continue to make the jewelry in their workshop in London. For further information and to shop the line, go here.


I’ve heard of the British brand- Motel via several bloggers and was truly excited when I found out they were showing at POOL. I was finally able to see the clothing in person and learn more about the brand. I fell in love with the fun and edgy prints, especially the ‘Jordan’ jean and a floral romper. The designers of Motel envisioned the niche of the brand during a 1999 trip to thrift shops along the California Coast. They are also well-known for their signature body-conscious silhouettes. Celebrity fans include Vanessa Hudgens and Kendall Jenner. Check out Motel here.

*Chocolate Handbags*
It was such a pleasure finally meeting the designer of New York-based Chocolate Handbags- Stella Chang during MAGIC. We had previously worked together via email, but to actually meet the person and check out the line in person is a whole other ballgame. She introduced the line, explaining the different styles of the bags and that the trends for this Summer include: color blocking in patent and mix-media such as polka dot chiffon and raffia with faux leather trim. I thought that every bag had its own unique and girly personality. Chocolate’s motto is Wear your Addiction and is priced affordably below $100. Check out Chocolate Handbags here.

*Luichiny Shoes*

One of the brand’s outrageously hot platforms, the “Eyedoll” is being sold at Bakers and I about died when I saw it. When I posted it on Facebook, the lovely ladies at my fave LA style house, Chic Little Devil, informed me that they were repping the brand….and that Luichiny was going to be at FN Platform. Small world, eh? Luichiny started distributing the shoes in 2006. The brand’s designers base their inspiration on the latest European trends and are sold in high-end boutiques in Italy, France, Germany, Switzerland, etc. This is now my favorite brand of shoes, as the silhouettes and platform heights are amazing and the colors are vibrant! I also had the opportunity to meet the Cope twins (and Nascar drivers)- Angela and Amber, who are the face of the brand. They were gorgeous and extremely sweet. I also want to personally thank CLD and Luichiny for inviting us to the viewing party at The Deuce Lounge at the Aria Hotel. The party was roped off in the back of the lounge and the shoes rested in little cases on the tables. Such an incredible event! For more information on Luichiny, go here or to your local Bakers.

*80%20 Shoes*

Popular shoe brand, 80%20 shoes showcased their latest collection at FN Platform. Yet, they have become another of my favorite brands…80%20 is everything I need in a everyday, chic and on-the-go shoe- boho and tribal prints, comfortable, available in a variety of styles and the hidden platform. According to the creative director- Ce Ce Chin, “It’s about the 20 percent of your life that makes 80 percent of the difference”. She loves to ask her customers, “What is the 20% that makes you, 100% you?”. This concept is derived from her theory that we wear 20% of our wardrobe 80% of the time. She created this line of shoes to help bridge the gap and balance personality and wearability. 80%20 perfected the ‘Original Hidden Wedge’, elevating your traditional flat, boot or sandal two to four inches. For inspiration, Ce Ce traveled to textile villages in China, the jungle in the Mexican Yucatan and mambo dance halls in Havana; in search of the fun tribal and jungle prints that dominate this season’s popular trends. Look for a relaunch of the website mid-March with new Spring 2012 product and site-exclusives in May! All orders placed for US delivery will receive complimentary ground shipping. Boutiques that carry the brand include: American Rag Cie and Novecento Boutique.

*Melie Bianco*

I’ve again, read about LA-based handbag brand- Melie Bianco through various blogs and was glad that they were showing during MAGIC. I had the pleasure of meeting the designer- Melissa Song, who was exceptionally sweet. I also can’t stress enough how much I enjoy seeing the actual products in person. I loved the line, especially the neon collection (hello structured satchels)! She also has cute clutches, ranging from the wood frame crochet to belted straw. Other fun prints that I loved include the multi-colored zig-zag, geometric, and chevron. The line was launched in 2003 by Melissa and her husband and now offer affordable, chic handbags for the everyday fashionista. Check out Melie Bianco’s site here.

*SKOW Shoes*

I was introduced to this other great shoe line by the Chic Little Devil ladies. This Miami-based brand is called- S.K.O.W. and stands for “something kind of wonderful” and founded by Isabella Velez. She studied in Miami, Milan and London before launching the line in 2011 She definitely chose the right name her line of sexy pumps, with heels reaching at least six inches high and constructed with quality fabrics and exotic skins. These shoes are made to make the wear confidant and they will turn heads. My faves are the “Eva,” “Lia” and “Sofia.” For more information, check out S.K.O.W here.

Other brands that I would like to briefly mention are Belle Style, Butter London, Volley, Buffalo David Bitton and This Shirt Helps. Belle Style was launched in 2003 by Heather Korn. She makes beautiful necklaces, earrings, bracelets, etc., that are influenced by photography, art and vintage pieces that were apart of her Grandmother’s collection. Look for her signature keys, coins, angels wings here. I am officially swearing by popular nail polish brand- Butter London. Not only are there hundreds of colors to choose from, but the polish is chemical-free. Butter London has been a staple of Fashion Week, because the designers and manicurists get together and create a signature color for the brand. For more fun-facts and to shop the brand, go here. I stopped by the Buffalo David Bitton booth at Project. Loved one of their high-low tops in pink and would look great layered. I also saw a deep turquoise and green tye-dye maxi dress with deconstructed neckline and crocheted detail on the back. I definitely want that in my life for Spring/Summer 2012! Australian sneaker brand- Volley, recently launched stateside. Volley is known as the “sole of Australia” and is as iconic as Sydney’s Harbor Bridge. The laid-back sneakers are available in mens, womens and childrens; and some in a wide range of colors and styles. Check out more Volley here. The last brand I’m going to mention is called This Shirt Helps. Basically, you buy a tee (eco-friendly of course). The proceeds from purchased tee goes to a charity partner of your choice (categories are: people, planet, disaster relief or animals). The brand and the new wearer can keep track of the impact of buying the shirt with a “help tracker.” When I saw this brand in person and felt the fabric, it felt comfortable and good-quality. I also thought the hang tags were unique as well. It’s part hang tag, and part bracelet (armparty anyone?). Find out more information and shop the line here.

And there you have it! I really enjoyed attending the show and building lasting memories and relationships. For more information on WWDMagic, go here. Next show is August 20-23, 2012. Til next time………


First off, I’d like to thank the lovely Dara Bu of Elle Communications for inviting me to attend the THREAD show recently during LA Market at the Cooper Design Space. It seems like every year, THREAD grows and grows…more vendors…more goodies and complimentary spa services. This time around, the show boasted a Vitamin Water Lounge (with complimentary manis), organic wine tasting from CalNaturale, a “Man Cave”-hosted by Rehab Vintage, photo booth, live styling, THREADWell massage lounge, live DJs playing tunes all day, a clothing swap hosted by HPSWAP (I scored an amazing vintage sequin Lawrence Kazar dress! *sqeal*) and much more! I found some great vendors, which I will gladly share with you. Starting off with Raquel Castillo Jewelry. Raquel started designing jewelry in 2008. She takes unique vintage finds and re-works them into breathtaking masterpieces. My all-time favorite piece in her collection is the “Henry”- a cluster necklace filled with big, bold vintage brooches and delicate glass beads….Aye, my heart melts when I’m on her website. Her friend and fellow jewelry designer- Lisa Rocha was also a vendor. She started her line 1997 and offers unique Mexican and Native American-inspired necklaces, earrings and bracelets that have since caught the attention of a couple known celebrities: Gwen Stefani and Erykah Badu. Lisa explains, “Each design is a reflection of cultural stories, iconic images and gems that each tell a story… Ilaments signature accent is setting a misplaced bead in each design that symbolizes our imperfections and reminds us we are not perfect like the creator.” Check out her website here. There was one jewelry brand that made their pieces out of…legos…Lok’d Jewelry caught my eye because of funky creations they made out of Legos. I was loving the big, bold, architectural shapes that embellished rings, earrings and necklaces. For more on Lok’d Jewelry, go here. I found this one line which boasted a lovely necklace, intricately and carefully wire-wrapped by designer-Claire Dimicelli. The necklace had silver and copper wire-wrapped flowers arranged in a nice cluster. Claire doesn’t have a website, but you can contact her through Facebook. As I was browsing, a necklace with blue handmade flowers stood out- the “Azure Necklace”. Turns out that it was designed by Miss Vy Nguyen of Veey Designs, based in San Diego. Her pieces are stunning! She pours her soul into hand-making the flowers and doing the wire-wrapping. Having followed her Father’s advice, “inspiration comes from many places you only have to look for it,” Vy finds inspiration through everyone and everything. Check her out on Etsy and her site. Meet Camille Peace-owner of PeaceImages Jewelry. She was showcasing some fabulous African-inspired jewelry. Her “Lady Thor II” piece, made of vintage brass, is truly a work of art worn around the neck. The “Hopi” studs reminded me of my trip back from Houston, when we stopped by the abandoned Twin Arrows trading post in Arizona… the studs were an exact replica. LOVE! Check out more of her line here. Tatum Lenahan is the designer for Love Tatum, based out of San Diego. Her pieces are timeless and beautiful. Since she grew-up by the crisp, sandy beaches of La Jolla, she finds her inspiration from beach life around the globe. The jewelry is made from sterling silver (and she recently launched her 24kt gold collection) and semi-precious stones from all over the world. Since she is a firm believer of inspiring creativity and promoting positive energy, she made sure that each tag gave a little explanation of the stone and the energy it is supposed to exude. For more information on Love Tatum, go to her website! The last jewelry brand I’m going to spotlight is Betsy and Iya-based in Portland, OR. I adored the “Deco Eagle Shield” necklace, made from recycled brass drawer plate and other little chains and findings. And I was just browsing her Etsy shop and found that she has made pieces inspired by the Japanese Harajuku culture, which you can click here to shop that fun collection. Ok, now I’m going to transition over and introduce you to some marvelous apparel vendors; starting with Felt Up Clothing. I didn’t have the chance to meet the designer- Lindsay Murray, but I can tell you that her clothes are very unique and creative. She makes the usual dresses, skirts, etc, but, with a twist! She adds barbies, stuffed toy hamburgers and adds felt cartoon characters and foods to the clothing. My favorites pieces are the “Yarn Monster Dress”, “Barbie Top” and the “Birthday Dress.” Check out the oh-so-kitsch line here! San Francisco-based Sonas Denim was showing their patched denim jeans and skirts at the show. I was introduced to the designer- Gerry Kelly (who had a lovely Irish accent!) They are well-known for the ‘original’ patched jeans. Sonas is Gaelic for Happiness, Felicity, Good Fortune, Bliss and they are an eco-friendly brand; only using reclaimed denim. I can’t wait to see the Sonas brand in stores around SoCal. There’s a rich market here for unique brands and LA could use some variety in denim. Contact Sonas here. I was walking by this one booth of cute nylon spandex and jersey rayon spandex dresses and noticed that (I assumed it was the designer) wearing one of her dresses. She introduced herself as Dominique Ansari, who’s line was dedicated to making sure her consumers are loving what they wear and that they are comfortable in their own skin. The company specializes in ready-to-wear, but is also doing couture, custom design and swimwear. The line was fantastic and materials used are very high-quality. If you are ever in need of a dress for an event, contact Dominique here. The next line is called Bipolar Gear- designed by fellow Midwesterner LaRae Wilson. The brand is also a Fashion Minga alum since 2010. LaRae describes her vision as, “me, my sewing machine, and my imagination” and creates sexy, fun and whimsical skirts, tops, dresses, etc, along with a swimwear collection. Although she didn’t have the actual garment at the show, she told me that she had created a wedding swimsuit- a white bikini with a ruffled train attached to the bikini bottom. I saw the picture and OMG, such a cool alternative to the average wedding dress! Check out Bipolar Gear here! Let me introduce you to Mocactia by Franck Boistel- a very trendy line of footwear. Franck was familiarizing THREAD guests with his latest creation- the “Aztec” sandal. He based the design on what the Aztec people were wearing before to the arrival of the Spaniards. I had the chance to try it on and of course feel in love with it. It had a bohemian feel and very comfy. They would look fab dressed up with a maxi dress or dressed down with jeans. For more information on Mocactia, go here. Now, I realize that the last brand I’m going to mention is not even connected with fashion… But OMG, it just has to be spotlighted. Introducing Orgasmo de la Boca- specializing in smoked olives and specialty foods that will have you….well…you know…. I had the pleasure of meeting Chef Alessandra and trying the Tandoori smoked olives and it was li
terally…an orgasm in my mouth. The olives come with the pits and Chef Alessandra’s own Tandoori Spice Rub, garlic, Indian bay leaf and packed in extra virgin olive oil. The olives would be perfect for pita, dips, dressings, marinades or as a topping for your favorite foods! For more information and to buy, go here. I definitely can’t wait until the next show! Check out THREAD’s website for schedules and more info!

Special Thanks: the peeps at Elle Communications, THREAD, Cooper Design Space, the vendors and sponsors.

Copyright © 2013. Created by Meks. Powered by WordPress.