south coast plaza Archives - LAFashionsnob.com

31Bits Spring Launch Event at Madewell

Feb 23 2012

I had the pleasure of attending the 31Bits launch event at the Madewell store at South Coast Plaza, in celebration of their latest Spring 2012 collection- “Chasing Daylight.” I love this brand and it’s dedication to helping women in Uganda, so I was eager to make the drive and support their new collection. According to 31Bits, the inspiration for “Chasing Daylight” is as follows “The Spring Line represents living lives filled with empowerment, purpose and adventure. Our color combinations alone will bring energy and vivacity to life. We’ve mixed soft pastels and prominent brights with new textures and intricate designs, creating pieces that are both surprising and refreshing. It’s about renewing energy, exploring new territory and dreaming bigger…” I must say, the latest styles of bracelets, cuffs and necklaces were truly eye-catching and refreshing, especially the 87 Cuff, Glory Fringe and the Orchid Loop. Along with browsing the collection, guests were treated to champagne and light treats, as well as shopping the latest trends in the Madewell store.

For more info on 31Bits, go here and for Madewell, go here.

Teen Vogue Haute Spot Featuring Nixon

Apr 21 2011

During the latter part of March and the beginning of April, Teen Vogue hosted a concept store in South Coast Plaza, featuring product that was personally picked out by the editors of Teen Vogue. I happened to be in town when the store, known as the Teen Vogue Haute Spot, was holding a presentation featuring Nixon accessories. Upon walking into the store, it was like teen’s fantasy…. pink and white cake pops, stacks of Teen Vogue magazines…drinks by Izze…fun crazy straws in a variety of colors…a small listening lounge with five MacBook Pros and Nixon headphones… and product! All the store’s associates were very friendly and helpful. Of course, no event couldn’t be complete with a swag-bag! In order to receive the ‘ultimate’ Teen Vogue swag-bag, you had to buy $20 worth of product from their sponsors. I ended up purchasing a DIY book, “P.S.- I made This” by Erica Domesek and a pink ‘Teen Vogue IT Girl’ rubber bracelet by celebrity designer- Jac Vanek. There was a short fashion presentation,featuring the latest must-have Nixon accessories; and was MC’d by Ruth, who is a stylist in the industry. She explained the five most popular Spring trends: “Beachside Bombshell,” “We want the Punk!,” “Big and Bold,” “Pretty Lady,” “Prom Queen;” while each model took her turn on the runway. I really enjoyed the “Prom Queen” trend… It gives a new fun twist to the traditional prom attire. Pairing a solid color tee with a vintage-inspired prom dress, add some vintage and costume jewelry and maybe throw on a pair of TOMS or Keds and voila! My how the generations change… The show was followed by a few giveaways and more shopping opportunities.

Special Thanks: Julie Collinson of JC Lifestyles, the associates of the Teen Vogue Haute Spot-South Coast Plaza, the PR folks at Nixon, Ruth, the models.

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