Tag - Sunshine Cupcakes

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First Arizona Blogger Conference Recap
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Phoenix Style Collective Launch Party

First Arizona Blogger Conference Recap

The Phoenix Style Collective held their first blogger conference for (mainly) Arizona bloggers at the hip Saguaro Hotel in beautiful downtown Scottsdale. I had the opportunity to drive out for the event, as well as stay over at the hotel. The Saguaro is centrally located near Old Town and historic Scottsdale. We stayed in the Chaparral Garden View room, located on the ground floor. The interior of the room was accented to resemble the rich heritage of the Sonoran Desert. From the bold colors to the Mexican imported decor, it was truly an oasis in the desert. We had a nice little patio that looked out upon the pool and surrounded by luscious bougainvillea and even had misters going to soothe us from the scorching Phoenician sun. I partook in one of their famous pools and lounged poolside, shaded by an expansive orange umbrella. Later that evening, the boy and I went to Old Town Whiskey, where he savored the smoked brisket sandwich and I- the veggie burger (the pickled red cabbage was the icing on the cake). It was nice to retire to the room after the meal, catch up on some cable TV and snooze away in the comfy bed.

The Saguaro was the venue for the first ever Arizona Blogger Conference, hosted by the lovely folks at the Phoenix Style Collective- Courtney, Chelsea, Katherine, Kara and Josh, co-owner of the GrowOP. There were probably over a hundred people in attendance and EVERYONE looked amazing! I chatted with familiar faces and met new ones. There were some vendors selling their wares, including Corona Couture Jewelry and Rumble and Spur Jewelry. Corona Couture’s jewelry is unique and one-of-a-kind. She recycles vintage license plates, keys, door plates, etc and turns them into wearable works of art. My absolute favorite pieces were the “state” bracelets made from recycled license plates. They are a perfect unique accent to any armparty! Portland-based Rumble and Spur Jewelry designer- Danielle showcased unique necklaces comprised of plastic, copper, brass, plexi glass, etc. I loved her use of mixing different colors and materials. Check out her online shop! We also enjoyed complimentary coffee and lattes by the fab The Coffee Chop– a mobile coffee house if you will, who is very talented in latte art. We were schooled in different poses for perfecting the ‘outfit shot’ by The Agency Arizona. Brenda Eden of Brenda Eden Photography snapped shots during the night and in the Madewell photo booth. Speaking of Madewell, they sponsored a styling booth… full of yummy separates that could be styled multiple ways. I also found the perfect pair of white and blue floral denim! Savante Salon was doing feather extensions and neon color wraps. Of course, the Saguaro provided nibbles and a cash bar.

During the conference portion of the event, we listened to several panelists. First up was Margaree Bigler of Local First AZ. She discussed the importance of shopping locally and supporting Local First AZ. Then we heard from Georganne Bryant, owner of Frances Vintage and Smeeks. She told us her story about her store and then how blogging has helped her business. We also heard from the lovely Kate of the style blog- Running on Happiness. She told us her back story and just shared some pointers in starting and running a blog. Next, we listened to photographer-Sarah Rhodes of Arrow + Apple. She first mentioned that she was nervous, but I honestly didn’t see it. She was funny and really impressed the crowd with her tips on better blogging photos and powerpoint examples. Lastly, we heard from Chelsea of Tea Talk. She explained the importance of finding your own voice and also told her blogging story. The event ended with more networking and mingling, lattes and cocktails.

Thank you Courtney, Chelsea, Kara, Josh and Katherine for the very fun evening. If you’d like more information on the Saguaro, go to the Saguaro website.

** The Conference/Event**

** The Hotel **

Phoenix Style Collective Launch Party

I was thrilled when my friend from Phoenix announced to me that she was launching a cool project called the Phoenix Style Collective. I was even more ecstatic when I was able to attend their official launch party, held at the GROWop- a local boutique in Roosevelt Row dedicated to vintage finds and local designers and artists. The Phoenix Style Collective is the brainchild of Courtney, who writes the fab fashion and lifestyle blog- Phoenix is Haute. After doing her homework, attending community events and building a sturdy team of local bloggers for the past year-and-a-half, the Phoenix Style Collective was formed. The other founding members include: Chelsea from the lovely Tea Talk blog, Kara from the delightful Sunshine Cupcakes blog, Katharine from the sweet blog- A Bit of Sparkle Farkle. Josh-one of the owners of the GROWop is also a founding member of the group. Courtney founded PSC in hopes to help build the bourgeoning fashion industry in the Phoenix area. “There is so much talent, passion and culture here that I find is often overlooked because it’s a secondary market…We are building this network to change that, really get the movers and shakers talking to each other; by planning elevated networking events, fashion shows, blogging and really giving us some style street cred,” she explained. Fellow PSC member-Kara S. added, “I love, love, love being part of a team and this goal is close to my heart-uniting creative people who love Phoenix! Because, after all, isn’t there strength in numbers? I hope to develop a supportive gang of creative people that serves to encourage and promote each other for the benefit of our beautiful city!”

That evening, I experienced a small portion of what the fashion industry in Phoenix had to offer, thanks to Courtney. There were yummy drinks and treats and guests were treated to options from the Luncha Libre food truck. Guests also made their own button name tag, thanks to button-maker extraordinaire, Brendan McCaskey. I bonded and mingled with local bloggers (like Chelsea and her BF-John Scott, Kara, Mandy of Kini Style Files, Nadia of Nadia Shea and Kristine of Kristine or Polly); vintage shop owners from Superstition Vintage; Brian and his fab team at Phoenix Fashion Week and other friendly tastemakers in the Phoenix fashion industry. There was a fun photobooth set up in the back fitting room and put on by local photographer- Brenda Eden. She was extremely sweet and helpful on pose ideas. The GROWop had plenty of vintage options, including two beautiful dresses that made my heart flutter…I just couldn’t leave the store without them. I met the boys behind the boutique- Josh and Kenny, who are extremely sweet and warmly welcomed me into the store, set in a reworked one-story home. The space was small, but merchandised very well with vintage, furniture, knick-knacks, jewelry and wears from local designers.

The group aims to connect bloggers, stylists, designers, artists by hosting numerous networking events and writing on the Phoenix Style Collective blog to get people to promote their passion and utilize local talent for projects. “The PSC was built to be a network of style-enthused Phoenicians who come from any background in the business, not strictly design or even strictly clothing. We do want to contribute to and help build the growing fashion presence in our community…” Courtney finished.

I am very excited to see more events and happenings from the group. If you’d like to join the group (and you can still join if you’re not in the state of Arizona), simply go to their website, Facebook or Twitter.

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