I stopped by Em and Co. for one of their pop-up shop events, featuring one of my designer friends- Lisa Michelle Felsenthal, designer of Lisa Michelle Collection. She was featuring pieces from her line, along with Petro Zillia, Tiffany Kunz Designs, Tatiana and Black Tree Couture. Lisa showed me some new pieces from the Holiday 2011 collection, including a feminine draped dress with a single shoulder strap. Lisa wore the dress and I saw it on another attendee as well; I must say that it is one of my faves. It hugs the curves in all the right places and very goddess-like. It’s perfect for a red carpet event! She pointed out a new jacket that was stunning. It’s versatile and would look fabulous with a great pair of flared or skinny jeans for daytime and then throw on the jacket with a simple knee-length dress and pumps for an evening out. I love the cut and style of the jacket, and my eyes were immediately drawn to the paint brush-stroke print. Lisa also showed me her new accessories, like dainty sequin and jeweled-embellished cuffs, headbands and belts, as well as the fun sequin bib necklaces. Check out more of the Lisa Michelle Collection here. Jewelry designer- Xavier Madera was showing some pieces from his Black Tree Couture line. My favorites were the necklaces that were made from vintage clear Burberry beads. Overall the line, which has won over the hearts of many celebrities, is very fresh and fun. Check out Black Tree Couture here. The whole event was very exciting. It was great meeting new designers and seeing familiar faces. Be sure to check out Em & Co., as they are always hosting events and pop-up shops!
The roof of the swanky London hotel in West Hollywood was the setting for the Pop, Lock & Shop It! sample sale two-day event. I went on the last day of the event, when it wasn’t quite as crowded (which meant a more personable relationship with the vendors.) The event was put on by the two fashionista founders of Forward Fashion- Tuesday Simon and Jackie Chambers. The pair met two years ago while working at a buying office in downtown. They founded Forward Fashion on the belief that when you learn from the mistakes of others, you take the positive and enforce those changes into personal ventures. The company has a website, where they cover fashion-related events.The also offer fashion consulting services. According to Tuesday, “…we are pros at connecting the dots and utilizing the outlets we have available to us and thus are able to help others do the same…As a company, our main goal is to help others succeed and reach their full potentials, while we do the same…[Forward Fashion] believes strongly in philanthropy, this is why in many of the things that we take part in, a portion has always and will always go to charity.”
They created this fun shopping event because they wanted people to shop luxury brands at bargain prices at their leisure, while also enjoying gourmet cupcakes, great music and a stocked bar. That day, I browsed brands like Literature Noir, found gorgeous dresses from ArynK, as well as flirty and feminine clothes by YanaK Los Angeles and beautiful handmade jewelry by Tatiana ( email: firstname.lastname@example.org).
I wanted to briefly spotlight a few brands that caught my eye. The first brand,Moods of Norway was founded by Simen Staalnacke, Peder Borresen and Stefan Dahlkvist. Their motto: “…make happy clothes for happy people around the world.” Indeed, this brand makes their mark, not just in clothing (their labels say anything from “Made by really,really pretty blonde girls” to Grandma’s Waffle Recipes to the numbers 234,243, which is the number of registered tractors), but for the mascots: blue limos, blue and gold tractors and waffles. Their flagship store is located at 113 S. Robertson Blvd in Beverly Hills. Their website is pretty “super-duper” as well, www.moodsofnorway.com.
Fun screen -printed tees caught my eye. I was also able to speak with one of the designers of Hakka, Mae Suzuki. She and her sister, Nana run the company, which was created in 2008. Hakka is Japanese for peppermint. The sisters have frequent collaborations with K.G. Louie (Chinatown), JANM (Little Tokyo) and Tokyology (www.tokyology.tv). Their designs are inspired by Japanese pop culture with a mix of LA fashion. I loved the tee with the bold red, white and blue pills and tee with the print of the iconic LA Chinatown entrance. The tees are made of Supima cotton, which is soft and silk to the touch. The collaborations pieces are $35 and the Hakka line ranges from $45-60. Hakka is sold online at www.hakkaapparel.com and at numerous boutiques around LA, such as: Barracuda and Munky King on Melrose and Flockshop and Realm in Chinatown.
I found a cute jewelry line, Jayrun, founded in 2007 and owned by another set of sisters, Terme and Jayrun Hayempour. They were showcasing their collection of lovely 14k gold filled chains with a mix of natural stones, pearls, 24k gold-dipped leaves and charms. They find inspiration through an assortment of cultures around the world. This particular collection that was shown that day, named, “Summer Romance 2010.” According to the sisters, “we like to think of this collection as being dreamy, high-end and reminiscent of old Hollywood. All the names are reminiscent of old Hollywood actresses and who could have a romance collection without ‘Romeo and Juliet,’ matching tassel bracelet and necklace.” The line ranges from $40-250, which is very reasonable to suit anyone’s budget. [I recently received an email from Terme, saying that Paris Hilton picked up FOUR of Jayrun’s necklaces while shopping at Live! On Sunset.] Check out the jewelry at www.jayrun.com.
Proceeds from this event went to the Abolish Slavery Coalition (www.abolishslavery.org). It was truly a fun day and I’m looking forward to more of Forward Fashion’s events. For more info, go to www.forwardfashion.biz!
Special Thanks: All the vendors, The London Hotel, Ashleigh McGrew, Tuesday Simon and Jackie Chambers, Go Girl Energy Drinks, Don Azul and Szambelan Vodka.